Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
We all end up needing to have an Uncomfortable Conversations. We may have to share with someone our unmet expectations, disappointment, or actual annoyance. This could be with a direct report, our boss, a peer, a spouse, or maybe even a child. No one likes these situations, but we must deal with them appropriately in […]
Some business gurus are telling people that they need to develop YOUR HIGHEST VALUE SKILL or most valuable skills.That part is right! You need to focus on the skill that will give you the highest return on your efforts. What they got wrong is that they are teaching that it is sales. Sales is […]
Things to QUIT if you Ever hear that saying that says before you can grab hold of what you really want you’ve got to let go of what’s you’re currently holding on to so tightly and QUIT Starting Today? That’s what I want to talk about in this article. Those things that no longer serve […]
The world much better. The world is awful. The world can be much better. All three statements are true. — Read on ourworldindata.org/much-better-awful-can-be-better “It is wrong to think that these three statements contradict each other. We need to see that they are all true to see that a better world is possible. by Max Roser […]
Worrying is psychologically debilitating and The Opposite of Worrying Planning Recently, I helped a client eliminate the worrying component in his narrative which was causing serious procrastination. This is not unusual, and here are some thoughts for those who find themselves trapped in this wheel of hell. I understand worry intimately. I know those who […]
What are the warning signs of an empty resilience tank? HOW TO KNOW WHEN IT’S TIME TO PAUSE In my experience, there are four primary indicators that tend to show up each time my resilience tank is running low. They don’t always show up in the same order but, without fail, they will show […]
Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]
“They say with trauma, the mind may forget but the body never forgets” and here this Candice Mama covers Releasing Trauma Through the Body with Chen Lizra This week on #CoffeeWithCandice I speak to Chen Lizra she is a phenomenal embodiment of empowered femininity, she is a Somatic intelligence coach, a Tedx speaker with nearly […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
