Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
You CAN Make Meetings Productive with most meetings occurring online, I’m hearing about the frustrations of time wasted during meetings from leaders and teams’ members alike. Meetings are running overtime. The structure is lost. People can’t make it to their meetings on time – even virtually! Some people talk too much while others never utter […]
Do you remember what life was like right before you received the message of biggest trap in business that confirmed your appointment as executive? Or before you started your own business? Or before you took over the family business? Opportunities lay ahead like an orchard of fruit trees ripe for the picking and everything that […]
When I started in sales and Social Selling, I had to visit 8 clients physically, every single day. No jokes! In our wildest dreams we could not have imagined a tool like email, never mind social media and Building Relationships Online. Social media has created so many incredible opportunities for us, and it is about […]
I am as outraged as you are when I heard the news of the violent death of Uyinene Mrwetyana in September last year, the heartbreak and the anguish felt physically unbearable. I was overwhelmed by grief and outrage. I was consumed with terror for our daughters. As I started to catch my breath and look […]
One morning when I was on my way to school, my life changed for the better with The Power of a Vision. I was 14 years old and an eighth grader at the time, and my school was on the other side of Matlala River in Limpopo. It was quite a long walk through the […]
Four Reasons Why Employees Manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by […]
We all know remote working and the loneliness in your team has had a large impact on our mental health with loneliness being cited as the most common emotion being experienced by entrepreneurs, leaders and employees. This can cause us to withdraw and be less committed, creative, collaborative and attentive, and both the quality and […]
The Mindset That Makes Me a Successful Speaker and communicating well have been integral parts of my identity for as long as I can remember. Whether it was a classroom full of my peers back in school or an auditorium full of strangers at a big event, there has always been something immensely fulfilling about […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
