Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Vancouver, Canada | Disembarking On a beautiful sunny morning, the Captain brought Seabourn Odyssey alongside Canada Place in Vancouver at 7am. Long before the ship is cleared and guests are allowed to disembark, the activity begins. A massive fuel barge is brought alongside to refuel (bunker) the ship, and the quayside is lined with […]
No doubting Lock-down has been a challenging time for almost all South Africans as We can travel again… Perhaps less so for government officials, seen attending funerals puffing cigarettes, and others who have been on full salary, but for most of us a very difficult time. The President’s announcement of easing restrictions to Level 2 from […]
Easter is obviously when Christians celebrate a miracle that is central to our faith and The Importance of Belief. We are also in the seasons of Ramadan and Passover. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about these observances that […]
I attend a lot of WHY EVENTS MUST ALWAYS HOST all over Australia as a professional speaker and I have noticed a trend of WHY EVENTS MUST ALWAYS HOST WELCOME TO COUNTRY. When events are hosted by government, they are always opened with a Welcome to Country from a local indigenous person. At the very […]
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]
Some people see the glass as half full, others see it as half empty, but I just gulp it down and ask for more Optimistic During Setbacks. Life is a smorgasbord, and even though some servings are tough to swallow, you need to power through it in order to enjoy dessert. Enough with the food […]
The 4 Types Of People You Need On Your Leadership Team can be related to this powerful book, Think Like A Monk, I believe Jay Shetty gives us a reason why we so often feel let down by those we look to as we grow as leaders. He writes, “We tend to expect every person to […]
Howard Saunders, a leading retail keynote speaker was wrong. FORGET COVID. THIS IS THE KILLER VIRUS. I thought that the crescendo of hysteria that’s been festering like a planet sized boil in the wake of Trump and Brexit would dissipate once a serious crisis came along. It’s like we’d been massaging a giant zit with […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
