Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
What’s on your resilience resume? For most people in North America, this week marks the first anniversary of the pandemic changing our lives. It started with disbelief, upheaval, and constant change and progressed to the monotony of sameness. Regardless of the phase, there has been a consistent undertone of uncertainty as to what comes next. […]
Push through the bad to get to good / Shifting spaces / Challenges of the Pacific / Don’t get run over / Injuries / Warnings / Water struggles & just Figuring it out then Man overboard-Captain! Over the last 12 days, I’ve traveled just over 400 Nautical miles SW. I’ve passed by the US […]
This The Incredible Desert Elephants expedition was the first in a series of five Beyond Expeditions with Jacques Marais and Peter van Kets. The idea was to mountain bike the edge of the incredible Namib Desert from Serra Cafema on the Angolan border to Swakopmund along the coast of Namibia. In this episode, we take […]
This post has taken me almost 8 weeks to think about posting, client is always the client. I have started to write and then, delete — delete — delete. Leave it for a few days and try again, but still my anger and emotions take over as I have tried to construct a well thought-out […]
A little while ago, I wrote an article titled “Critical thinking for the Adaptive Leader – nine key characteristics to What are your sacred cows”, which featured on the Conference Speakers International website. I briefly highlighted nine characteristics that Adaptive Leaders adopt to navigate a changing world. For this article, I am going to be […]
Having the right mentors will help you immensely on your path to pursuing your dreams and goals, Have you got a mentor? But there are some specific rules you should follow when finding the right mentor. Y ou can’t simply pick anyone to provide you with good advice and support. Here are my six key […]
BEING MINDFUL OF MINDSETS and The Power of a Growth Mindset by Grant Driver In July 2019, I experienced one of the most significant and yet most daunting moments of my career as a professional speaker. I had been invited by Discovery Healthcare to present a 3-hour workshop to thirty Neurosurgeons on my research into […]
Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because passion is fundamental to your forward progress. […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
