Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
An observation on kitchen size and what is the best. The house we live in is on the market and people are coming to view it. The kitchen is quite small and some potential buyers have commented on the size, with a sigh. When I thought about this I remembered how in our previous home, […]
Season 2 of review leadership highlights live is coming to an end with one final episode that celebrates a thrilling season of conversations, coaching sessions, and a few solos – 57 episodes in total! That’s something to celebrate. The big themes of the season are: Self-awareness Thriving through challenges Defining your leadership style with daily […]
Be a Force for Good in the wake of some of the recent events in the world and in light of so much of what we’ve all been through the past few years, I’ve been finding it challenging to focus on the good stuff and Be a Force for Good, even though this is at […]
The Silicon Valley Unicorn craze is slowly fading, and in the dawn of the fourth industrial revolution, all eyes are riveting to startup in Africa, India, and South America as the new battlegrounds, yet people have no real understanding of the challenges faced by homegrown startups in these regions, trying to innovate in harsh environments, […]
Worrying is psychologically debilitating and The Opposite of Worrying Planning Recently, I helped a client eliminate the worrying component in his narrative which was causing serious procrastination. This is not unusual, and here are some thoughts for those who find themselves trapped in this wheel of hell. I understand worry intimately. I know those who […]
THE ACCELERATION OF RISK as a few months ago, the National Safety Council had me as the closing keynote speaker for their massive annual conference – and I spoke to a few thousand safety professionals on issues surrounding new, emerging, acceleration of risk. Including a story of what happened when Rosie the Robot from […]
If you’ve ever sat through a presentation that left you wondering if you showed up at the wrong venue, most likely the organiser and planner didn’t put much thought into HIRING KEYNOTE SPEAKER. When investing in a keynote speaker you want to get the most bang for your buck, especially considering some of the exorbitant […]
We all end up needing to have an Uncomfortable Conversations. We may have to share with someone our unmet expectations, disappointment, or actual annoyance. This could be with a direct report, our boss, a peer, a spouse, or maybe even a child. No one likes these situations, but we must deal with them appropriately in […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
