Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Let’s talk about being fake in the workplace… Why Fake it till you make it” mindset will boomerang / backfire and “Fake it till you make it” mindset in the workplace – why it doesn’t work Stepping up doesn’t mean “fake it” By Lizette Volkwyn, Master Coach, published author and Human Lie Detector Have […]
You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]
In other words, workers burned out by the “hustle culture” so recently prevalent have decided to either quit their jobs — or perhaps even more damaging to businesses — disengage themselves from where they are working. In a brilliant article in a recent edition of the Wall St. Journal, Lindsay Ellis and Angela Yang reveal that what we’ve […]
Zigazoo is the new “TikTok” for kids. In a nutshell, it’s an education/entertainment app, which engages students in meaningful learning and problem-solving activities whilst entertaining them. It doesn’t seem so harmful, does it? But, is it safe for kids? The terms of service (but not the app description) clearly state that Zigazoo is meant to […]
I was fantasising about a new Outlook feature today. No really, I am that sad! Here was my fantasy, Stop inviting everyone whenever you create a new meeting event, there is a little box showing the estimated meeting cost. This cost should double as you double the length of the meeting and also double when […]
Our internal reward system drives us to do what we like to do for Use purpose-driven routines. What we need to do to fulfill our chosen purpose is however not always what we like to do. That’s why it’s so important to plug our “purpose fulfilling activities” into routines; behaviors driven by habit, not by […]
Sam Stewart, She survived breast cancer, an abusive marriage, financial ruin, a failed suicide attempt, body dysmorphia and much more, rises to the top and is back on her feet with purpose. If Oprah Winfrey, Brené Brown and Joan of Arc somehow managed to have a lovechild together, the result would most likely be Cape […]
In his new book, “Can’t Hurt Me,” David Goggins, who many call the “toughest man alive,” recalls how he overcame a difficult childhood to become a Navy SEAL. He sits down with Craig Melvin to discuss the lessons he learned about the body’s capabilities. READ FULL ARTICLE Contact Us at WeSpeak Global and […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
