Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Comeback Kids and “Misery loves company” so the saying goes – and in the age of Covid that seems to be the gravitational force that currently drives social and media conversations. Our attention is being continuously siloed toward the latest business failure, business rescue and somebody we know being adversely affected by the pandemic. […]
Care About and Challenge Each Other – The Two Keys to Team Performance I’ve been a part of lots of teams, in sports and business, and over the past 20 years I’ve had a chance to work with many high-performing teams, at companies like Google, Wells Fargo, Microsoft, Schwab, eBay, and others. I’ve also studied […]
LONG LIVE THE COMFORT ZONE. It’s been getting a bad rap for years! Popular activities for team-building include exercises to help teams think outside the box, workshops that force us outside our comfort zones, seminars are designed to inspire attendees to embrace discomfort in the name of personal growth … the list goes on. As […]
When I am working from home, one of my favorite places to go when I need a break is my daughter’s apiary (bee yard). I am absolutely fascinated by these amazing creatures and WHAT YOU CAN LEARN. Between their work ethic and how they function together as a colony, I think I could sit and […]
Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]
Where do you get your most innovative ideas to boost innovation? How do you increase the rate of creativity in your organization? As a creator, entrepreneur, or founder these are probably the most important questions you can ask. So, where do you start? You’ve probably heard the phrase “think outside the box” a thousand times. […]
As Gerd often says that we keep asking the wrong question i.e. ‘what will 2022 bring?’ Instead, we should ask ‘what kind of future do we want?‘ This is a key point Gerd also reiterates in his year-end interviews; below. What will 2022 bring? Futurist Gerd Leonhard 9 The Hong Kong Economic Journal, asked Gerd to talk […]
Killing Fish – A freedivers take on spearfishing from Hanli Prinsloo who is an inspirational and motivational sustainability keynote speaker in Cape Town. ‘STRAIGHT SHOOTER’ (First published in DIVESITE Issue 3, 2011 with photographs by Roger Horrocks, Jean Marie Ghislain and Jean Treason – please read updated thoughts at bottom of article.) It was a choppy […]
Our Mission
© All rights reserved 2024. Created using VOXEL THEME
1902 Wright Place, Carlsbad, CA, 92008
