Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
One evening in December 1994 a life-threatening situation with a friend of mine was getting her washing off the passenger seat of her car when the door opened, a man put a knife to her throat and said, “Move over or I’ll kill you.” She moved over into the passenger seat, and even helped him […]
Like so many around the world, we are also taking this time to venture near – to Discovering our doorsteps what beautiful destinations we have close to us, some that we had overlooked for the more exotic. Every week we’ll be sharing a new destination in Turkey, trying to unravel the mysteries – one road […]
THE RISE OF THE MINI TYRANTS, we all know the type. Dress a man in a hi-vis vest, armed with a clipboard and a biro, and you’ve just built yourself a mini tyrant. You’ve licensed a tiny authoritarian to impose the rules verbatim, as he sees fit, no matter the context or circumstances. It’s worrying […]
To succeed, you have to Training Others to establish boundaries. But boundaries are only as good as your ability to communicate them. If people don’t know your boundaries, they become ineffective and are more likely to be discarded. Training other people on your boundaries requires learning how to say no. That doesn’t […]
Let’s be honest, when it comes to sex, sexual intimacy and relationships, there are multiple views as to what is acceptable, how many times a week we should be doing it, how many partners we have had in the past and whether we should disclose this or keep our skeletons in the closet. Statistics […]
An event in Costa Rica is known worldwide for its lush nature that attracts millions of tourists. Still, the country has diversified what it offers to stay current in an increasingly competitive international market, aiming to develop its appeal for corporate event production. This country has great potential due to its favorable geographical location, pleasant […]
The inflexibility of the demands you place on yourself can make you unadaptable and Are You Making Demands. Our thoughts and beliefs shape the world that we live in. The inflexibility of the demands you place on yourself, other people and the world around you may mean that you don’t adapt as well to reality […]
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
