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10 Guiding Principles For Winning Tomorrow’s Business
Synopsis
Amazon has led the change in customers’ expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase.
Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared.
Messages
Learn the 10 defining strategies for a customer-experience-focused company
Implement new techniques to shift the entire company from being product-focused to being customer-focused
Gain insights through case studies and examples of how the world’s most innovative companies are offering new and compelling customer experiences
Create a leadership development and culture plan for your organization to create lasting change
Who should attend?
Learn how to adopt 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective to keep up with the demands of the customer of the future.
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Blake Morgan belongs to these Categories
Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist and author of two books on customer experience. She’s a board member of customer service AI software Minerva. Blake Morgan | Customer Experience Futurist Topics Her bestselling second book is called “The Customer Of The Future: 10 Guiding Principles […]
Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist and author of two books on customer experience. She’s a board member of customer service AI software Minerva.
Her bestselling second book is called “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business” (HarperCollins), identified by Business Insider as one of the top 20 books executives are reading to deal with COVID-19.
In 2021 the book won a top 5 spot on Book Authority’s list of the “Top 100 Future Of Technology Books of All-Time.” She was called one of the top 40 female keynote speakers for 2020 by Real Leaders Magazine. Her first book was “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.”
Blake Morgan has worked with Comcast, Allstate, Genentech, Accor Hotels, Accenture, Adobe, Cisco, Parker Hannifin, Ericsson, Verizon, and more. Blake is a guest lecturer at Columbia University, the University of California, San Diego as well as adjunct faculty at the Rutgers executive education MBA program.
Blake Morgan contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. She is the host of The Modern Customer Podcast and The Be Your Own Boss Podcast. She lives in the Bay Area with her husband, their two children and two dogs.
The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business
Learn how to adopt 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective to keep up with the demands of the customer of the future.
Amazon has led the change in customers’ expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase.
Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better according to Blake Morgan.
The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business
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