Author: Blake Morgan
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.
Consumers are moving more towards sharing real experiences and less about hiding behind the perfect filter. Customers crave connection and want to build relationships with transparent leaders—even if that means showing off their dance moves.
Ali started sharing her journey online long before she ever considered being an entrepreneur. As she recovered from an eating disorder, she shared the ups and downs of her physical and mental health and began to grow a following.
Ali’s journey led her to create granola butter, and Oat Haus was born. But in her new role as a founder and CEO, it was only natural for Ali to continue sharing a behind-the-scenes view of the business. As Oat Haus grows, Ali shares authentic updates along the way, including everything from dancing in her living room to an inside look at creating new products.
Ali strongly believes that sharing helps customers feel like part of the journey. It’s refreshing to see a business that isn’t hiding behind a façade or trying to come across like it has everything together. Ali’s goal is to take customers along for the ride and make them feel so involved that no matter when they see her content, they feel like they’ve been there from day one.
But sharing online doesn’t come easily to everyone. Ali recommends starting where you’re comfortable, even if that means photos without video to start. A good starting point is simply filming what you do throughout the day. Take people through your life as a business leader and show what life is like behind the curtains.
As your comfort level grows, Ali recommends planning content for the entire week to hit different topics, including informational videos about your company, stories about what it’s like to be a leader and fun content. A variety of content builds strong connections and resonates with a variety of customers.
Even planning and great content don’t lead to overnight social media success. It takes time to grow a following, and a lot of how a post or video performs is based on the Instagram or TikTok algorithms. Even then, it’s hard to see the ROI of social and a direct connection between storytelling and sales. But it’s all about building the brand, showcasing the human side to the business and establishing your company and yourself as a leader who cares about people and wants to share.
The moments you’re the most scared of sharing are often the most worthwhile things to share that resonate with your people. In the end, Ali says not to overthink it. Just be yourself and feel comfortable bringing your whole self to work and your community. You’ll naturally develop strong customer relationships as you share your authentic self and brand.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Businesses adopting a Working Remote workforce is a trend that has gained an increase of momentum this past year and for some, will continue to be reality for the foreseeable future. There are of course the obvious benefits for a remote team – no commutes for employees and lower overhead costs such as an office […]
Managing people for the first time can be an incredibly daunting experience and Transitioning to a People manager. If you have been promoted from within, the very people that were your peers before, your coffee buddy, your friend whom you let off some steam and complained about things with etc, is now the person that […]
Drink more water! About 60-70% of the body is made of water, so drinking enough of it helps maintain the body’s fluid balance. This assists in transporting the relevant nutrients throughout the body, helps to regulate body temperature, and is a vital ingredient in good digestion. Besides flushing out toxins and maintaining regular bowel habits, […]
Build your leadership confidence with these 7 Ways to Be a More Confident Leader instantly-actionable tips from leadership keynote speaker and relatability expert Rachel DeAlto. In leadership, healthy confidence is key. Your team is looking to you for guidance, security, and support. But what if self-doubt is crowding out that inner boldness? First of […]
Power posing for success is a simple strategy that you can use to reduce anxiety, improve your ability to deal with stress, and boost your confidence. Besides, it takes less than two minutes and produces immediate results. Adopting a Wonder Woman’s pose might change your results or even your short and long-term success. Power Posing […]
What do you think the most important question for leaders today? And what’s the most effective way to structure the conversation to derive the right answers? As background, we’re living in an incredibly fast-moving world. Some are saying it’s a world of exponential change where we’re getting these mega shifts across industries because technology is […]
Hunting Discomfort Landed TED is critical to preparing a successful TED talk, even more so after you’re accepted. And with how exclusive TED talks are to give, you want to do everything in your power to give a meaningful talk, right? We’ve all heard countless stories about how a TED talk has transformed a company, […]
The Silicon Valley Unicorn craze is slowly fading, and in the dawn of the fourth industrial revolution, all eyes are riveting to startup in Africa, India, and South America as the new battlegrounds, yet people have no real understanding of the challenges faced by homegrown startups in these regions, trying to innovate in harsh environments, […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
