The Customer of the Future Course

Course Details

  • Cost: $299
  • Type: Once Off
About Course

What if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future?

What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization?

What if you could ensure your business, no matter the size, would be here in a post-COVID world?

While we know how we treat people matters in our own lives – the entire business world seems to need a reminder. The business world also needs tools and strategies to incorporate this basic concept into the fabric of their business.

The Customer of the Future Course

In life we know that our best relationships are based on trust. If someone in your life were to take advantage of you at every turn, make your life harder to make their life easier, and constantly say, text or email you stuff that wasn’t relevant for you, you’d stop hanging out with them.

I know how powerful customer experience can be in order to make you stand out! I am excited to meet you in my new course to help prepare you for the customer of the future!

Contact Us at WeSpeak Global and follow us on Twitter

Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist and author of two books on customer experience. She’s a board member of customer service AI software Minerva.

Her bestselling second book is called “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business” (HarperCollins), identified by Business Insider as one of the top 20 books executives are reading to deal with COVID-19.

In 2021 the book won a top 5 spot on Book Authority’s list of the “Top 100 Future Of Technology Books of All-Time.” She was called one of the top 40 female keynote speakers for 2020 by Real Leaders Magazine. Her first book was “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.”

Gallery

Course Modules

  • Welcome to the course
  • Why invest in customer experience?
  • Get to work on customer experience: step one

In module one we set the stage for the course and provide an overview of customer experience. What actually is customer experience and what went into the making of the course?

We level set on why customer experience today matters, and what the landscape looks like. We look at the business case for investing in customer experience, and provide tools on where to eve get started. In this module we level set on step one.

  • What is customer experience mindset?
  • Culture and its impact on customer experience
  • The five qualities of the modern leader

In this portion of the course we look at how to create a strategy rooted in a strong mindset, culture and leadership development program. This part of the course is the often most overlooked aspect of a strategy.

Companies make the mistake of rushing into the technology, without the mission and values to make the technology approach work. This human aspect of a customer experience strategy is one you cannot skip over. Examples and case studies are used to illustrate and enforce the most impactful strategies.

  • 12 steps to digital transformation
  • Analytics and AI
  • Privacy, data and personalization

In module three we look at Blake’s 12-step digital transformation framework, something companies all over the world have already used to develop powerful digital transformation approaches within their companies.

We look at examples of what digital transformation looks like when done well. For the analytics and AI section, we’ll review examples of companies who have done this well. Module three also requires a focus on a data code of ethics, and considers companies that are using personalization to tailor and improve the customer experience.

  • Reducing friction
  • Customer-focused marketing
  • Personalization

In module four we review what curating a seamless, zero friction customer experience looks like. We’ll identify steps in your own process to find operational efficiencies and the link between operational efficiency and better customer experiences.

What does modern customer-focused marketing look like? We’ll review the changing marketing landscape, and how marketing can drive more personalized customer experiences. Lastly we’ll focus on personalization, and how you can implement personalization strategies customers will flock to.

In the wrap-up in module five we’ll review what we’ve learned in the first four modules. We’ll imagine – if all the customer experience strategies were in place that we learned in the course – what would that look like inside your company.

What is the art of possible for your brand?

Throughout the course you are asked to complete five total quizzes used to test your basic understanding of the concepts taught in the course.

Learning Points

And for those of you struggling to pivot toward a digital customer in light of COVID-19, this course will guide you there. If there’s one universal truth today, your customers want options when shopping with you.

 

 

Research shows that customers will defer to brands that make the customer’s life easier and better. That means accommodate the customer while normal life is more difficult. And customers don’t want to go back to the way things were – that means digital experiences have to be nothing short of wonderful.

 

These are a few examples of how the world has changed and won’t ever go back to normal. Not for some time and probably never.

 

At a time when most companies are licking their wounds and cutting costs, this is the time for you to put a stake in the ground on customer experience.

 

Customers are now able to be even choosier about where they spend their time and money. Companies that differentiate on experience will ultimately win.

I provide tools for not only how you can think about it, but how you can present customer experience inside of your company. I want you to be a superhero inside of your own company.

 

If you want a clear strategy to start improving customer experience at your company now, this course was designed to help you – now, not later.

 

INDIVIDUAL COST FOR ONE SEAT:
Course costs: $299 for individual
FOR TEAM OF 5 PEOPLE:
Course costs: $1345 for team of 5 people
FOR TEAM OF 10 PEOPLE:
Course costs: $2961 for team of 10 people

  • 3 hours of content broken up into short, easy-to-follow bites
  • 5 modules (themes) broken up into 13 videos
  • 5 assessments
  • 5 downloadable worksheets
  • Tailor-made animations to help you understand the concepts and have fun
  • The course content transcribed in either audio and text format in addition to the videos
  • A certification of completion you can display on your LinkedIn profile, website or email signature
  • Frameworks you can immediately start to implement at your own organization

View Course Categories

Videos

Instructor Speaking Profiles

Blake Morgan

Blake Morgan is a leader in customer experience. She is a keynote speaker and customer experience futurist and author of two books on customer experience. She’s a board member of customer service AI software Minerva. Blake Morgan | Customer Experience Futurist Topics Her bestselling second book is called “The Customer Of The Future: 10 Guiding Principles […]

  • Calabasas, CA

User Reviews

View other courses available

Brad Sugars Legacy Project

30X Life will answer the biggest misconception modern entrepreneurs and small business owners believe is that in order to be successful, they must work as hard as possible and commit to the “hustle and grind” mentality – or fall behind the competition. Spending countless hours away from your family and burning the midnight oil night […]

  • Once Off
  • Course Cost: $99
  • Brad Sugars
Mike Saunders

Digitally transform your business by using the Human Centric Course and the need to ‘digitise’ and that if you ‘want your business to succeed’. However, if you just ‘put’ technology into your business, all your business challenges won’t just magically disappear. You need to use that tech to make your processes and procedures more efficient. […]

  • Once Off
  • Course Cost: $35
  • Mike Saunders
Frank Furness

Discover How To Make Money While You Sleep in 84 Days or Less And Supercharge Your Lifestyle Discover How to create your online courses, learn about affiliate marketing and understand  the sales marketing machine that will let you  Live The Life You Love You have great ideas, clients you want to help, the technical knowledge and know how that you […]

  • Once Off
  • Course Cost: $395
  • Frank Furness
Jeff Bloomfield - The Braintrust Academy

For the first time ever, individual sales people and small business owners have direct access to The Braintrust Academy same programs. Jeff Bloomfield and his NeuroSelling® team created to help Fortune 500 companies (like Nationwide, United Healthcare, Mitsubishi Electric, Cisco, John Deere, Northwestern Mutual, and many others) achieve hundreds of millions of dollars in revenue. […]

  • Currently Discounted
  • Course Cost: $197
  • Jeff Bloomfield
Michelle Poler

Viaja en First Class Course conmigo! Todos vamos a llegar al mismo destino, pero con este plan te aseguras de llegar con más confianza, más profundidad, de la mano de Michelle y con una tribu super-poderosa a tu lado ¿Qué es “mentoria grupal”? First Class Course | Spanish Es un espacio donde voy a estar […]

  • Once Off
  • Course Cost: $347
  • Michelle Poler

How do I unlock next-level success to Up Your Game?”And it’s a good question. But I have an answer for you. See, since becoming a full-time author and speaker, I’ve worked tirelessly to develop simple tools that help you find that answer yourself. After all, it’s a massive part of what I talk about during […]

  • Once Off
  • Course Cost: $147
  • Molly Fletcher
sara canaday

Organizational Culture is evidenced in its values, policies, attitudes, structures, and beliefs. It is a tangible asset that impacts morale and company performance, and it can be built, nurtured, and changed. In this course, leadership speaker and consultant Sara Canaday defines organizational and culture and explores the different types of cultures prevalent today. Organizational Culture […]

  • LinkedIn Learning
  • Course Cost: $39.99
  • Sara Canaday
Joseph Jaffe is Not Famous | Flip the Funnel

Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they […]

  • Once Off
  • Course Cost: $35
  • Joseph Jaffe

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

© All rights reserved 2024. Created using VOXEL THEME

1902 Wright Place, Carlsbad, CA, 92008