Course Details
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact Us at WeSpeak Global and follow us on Twitter
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so that they start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Instructor Speaking Profiles
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, […]
No results available
The Critical Need for Innovation and Sustainability is a fundamental requirement for organizations to thrive in the current landscape. However, true innovation goes beyond mere technical advancements. It stems from a culture of inclusivity and self-inclusion. This course highlights the connection between emotional intelligence, self-inclusion, and fostering innovation. By enhancing emotional intelligence and embracing self-awareness, […]
7 Power Tools to Build Unstoppable Character from For over 20 years, James R. Elliot has been an accomplished and sought-out leader and trainer from Canada Make More Money, Find More Purpose And Fulfilment, And Make An Impact Doing What you Love 7 Power Tools to Build Unstoppable Character For over 20 years, James R. […]
What Is Happening on the The Customer Focus and inside of your organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know one of the keys is incorporating a strong customer service philosophy embraced by […]
The Establish Your Executive Presence Course is designed to help you become a game-changing leader of hybrid work. Get my proven, step by step, results-focused approach to leading your team in the modern world. Imagine yourself in five years after mastering the skills of a hybrid work executive. You can connect with team members anytime, […]
Organizational Culture is evidenced in its values, policies, attitudes, structures, and beliefs. It is a tangible asset that impacts morale and company performance, and it can be built, nurtured, and changed. In this course, leadership speaker and consultant Sara Canaday defines organizational and culture and explores the different types of cultures prevalent today. Organizational Culture […]
Peer Coaching for Leaders as remote and hybrid workers express concerns about feeling disconnected and business challenges become more complex, peer-to-peer coaching has emerged as an exceptional solution to bolster the employee experience. Providing added support, boosting engagement, and enabling skills development are critical to the success of your business, especially during challenging times. In […]
If you’re here at my Successful Womens Academy, there are three things I know about you: You’ve already accomplished amazing things. You’re serious about becoming the best version of yourself. You’re ready to close the gap between where you are and where you really want to be. You know it’s not just about knowing what […]
30 Days to Better Habits is a free 30-day email course by James Clear, author of the New York Times bestseller Atomic Habits. Subscribers receive one short email every three days for a month. This email course will set you on the path toward a new lifestyle filled with good habits. Knowing how to change your habits means […]
No results available
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission
© All rights reserved 2025. Created using VOXEL THEME