Course Details
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact Us at WeSpeak Global and follow us on Twitter
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so that they start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Instructor Speaking Profiles
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, […]
Stories That Stick Implementation Program, is a deep dive into the best-selling book, Stories That Stick. Stories That Stick Deep Dive The author, Kindra Hall, takes you step-by-step through each lesson. Teaching you how to put each story into practice to transform your business. Contact Us at WeSpeak Global and follow us on Facebook
How to see the future and How confident are you in your plans and predictions for the future? Our team at TomorrowToday specialise in dealing with disruption, anticipating change and building adaptive skills in leaders and teams, by showing them how to develop toolkits and skill sets to face the future with confidence. How to […]
Create and share videos that set you apart from your competition with my On-camera Video Training. Imagine… hitting record and naturally exuding confidence and personality. your words flowing easily, allowing you to authentically share your voice and originality. uploading your videos without being afraid to play them back or share them with the world. instead […]
Crisis Ready Course helds where Effective communication is hard, especially when emotions are running high, facts are unknown, the media is sensationalizing the story, and stakeholder demands are pouring in. In times like these, times of viral issue and crisis management, we know that communicating with transparency and compassion is key. This is not new […]
Learn with Risha Grant how creating a connected culture can overcome bias, increase company cohesion and supercharge productivity to be better than your BS. 2020 was a pivotal year for all of us. Like so many others, I transitioned to virtual speaking and consulting and while I wasn’t excited about the change, it offered a […]
30X: Build Passive Income | Leverage Investing | Learn the Right Steps to Building Wealth. Everyone dreams of being wealthy, but so few people actually take the steps required to achieve a life of wealth and fortune. 30X Wealth | Build Passive Income The crazy thing is – getting rich is a lot simpler than […]
This course provides an overview of the current applications and potential future uses of Artificial Intelligence in medicine & healthcare. Through a combination of lectures and hands-on projects, you will gain a clear understanding of this breakthrough technology. Artificial Intelligence In Healthcare The course “Introduction to AI in Medicine and Healthcare” is designed to provide […]
Unknot your career kinks with this powerful and bite-sized career bootcamp called Unstuck Yourself I get it… You’re a high achiever. Yet you can’t help feeling stuck in your job…in your career (maybe even your life.) That sucks. And I want to be completely clear – you’re totally normal and you’re totally curable. Unstuck Yourself | Free Video […]
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
