Course Details
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact Us at WeSpeak Global and follow us on Twitter
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so that they start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Instructor Speaking Profiles
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, […]
Discover How To Make Money While You Sleep in 84 Days or Less And Supercharge Your Lifestyle Discover How to create your online courses, learn about affiliate marketing and understand the sales marketing machine that will let you Live The Life You Love You have great ideas, clients you want to help, the technical knowledge and know how that you […]
If you’re fed up with negative thinking and ready to relentlessly pursue your goals, the Overcome Army coaching program is for you. So many people, everyday Americans, can’t afford thousands of dollars for a personal coach. So they are left alone in the darkness, looking for a way to drive forward and shine light on […]
LEARN HOW TO REFINE PUBLIC SPEAKING AS A SKILL AND AS A PROFESSION. The Speak Up Course TEACHING YOU HOW TO USE YOUR VOICE FOR IMPACT, INFLUENCE AND INCOME WITH THE SPEAK COURSE. Hayley specialises in delivering unforgettable and powerful keynotes that show that trials don’t happen to you, they can happen for you. Her […]
Peer Coaching for Leaders as remote and hybrid workers express concerns about feeling disconnected and business challenges become more complex, peer-to-peer coaching has emerged as an exceptional solution to bolster the employee experience. Providing added support, boosting engagement, and enabling skills development are critical to the success of your business, especially during challenging times. In […]
How to introduce yourself at Network Events and in Social Situations with The Handshake Pitch You go to a meet up. Someone asks you the question, ‘What do you do?’ So… what do you say? I go to network events all the time, and see that most people are not ready for this situation. In fact, […]
When you look at the choices you’ve made in your life to REINVENTING YOU, or when you consider your future, do you base your decisions on what’s possible, or on what you believe to be more realistic? There’s a lot to be said for making choices based on safety and stability, but that often comes […]
Web Camera Confidence is an interactive experience designed to give you on-camera strategies and tools to PROJECT COMPETENCE, CONFIDENCE, AND CREDIBILITY WITH EASE! Do you ever struggle in front of a camera or have moments of panic, discomfort, or anxiety in a virtual meeting? Web Camera Confidence Your brain shuts down….. You can’t find the words […]
A step by step practical guide to creating your successful Winning One Minute Pitch. You’re in the Elevator! How can you tell your whole business story in no time at all? Create Your Winning One Minute Pitch Making a great pitch is hard enough. Doing it in such a short time is even harder! But […]
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
