Course Details
Flip the Funnel as there is an age-old saying in business that the ‘customer is always right’. However many organisations have chosen not to do business according to this maxim as they feel that they will not be able to adequately respond to all their customers’ demands – however onerous they are – so they make the decision that they won’t even try.
In the author-led course, Flip the Funnel, author Joseph Jaffe makes the point that customer service is an integral part of a company’s marketing. As such, customer service cannot be ignored and, if it is, it is ignored at the organisation’s own peril.
“Customer service is just one components of a much broader customer experience imperative,” writes Jaffe in Flip the Funnel. “Yet, it is arguably the most tangible, impactful, and actionable item in your portfolio of services that you can activate in a truly transformative manner.”
Jaffe, in the author-led course Flip the Funnel, proposes the notion that marketing is not a monologue. It is not even a dialogue. Marketing consists of conversations that happen between the company and its customers however marketing is also about conversations that customers have with third parties (in other words, word-of-mouth marketing).
“it’s time to go back to school and open up your Principles of Marketing textbooks,” says Jaffe in Flip the Funnel, “… Now, I’d like you to tear up those textbooks, forget those theories and start anew with a blank sheet of paper.”
It’s a well-acknowledged fact that acquiring a new customer costs more than retaining a new one as it is necessary to spend more money on acquisition as opposed to retention. In this author-led course, Jaffe proposes that through the process of making customer service paramount the process of retention becomes the new acquisition.
He also looks at the notion of relationship management and CRM (customer relationship management, as it is usually thought of, or customer relationship marketing). Jaffee conceptualises this as not a process of a company just speaking to the customer but rather a process where the company and customer enter into a dialogue.
“… [customer service is] not a reactive means of helping customers with problems but rather a key – perhaps THE key – strategic differentiator that could quite possibly transform your business,” writes Jaffe in the prologue to Flip the Funnel.
Contact Us at WeSpeak Global and follow us on Twitter
Learning Points
Says Ben Popken, who is the co-managing editor of Consumerist.com, in the foreward to Flip the Funnel:
“With [the course] he [Joseph Jaffe] reveals how some of the most exciting and inspiring organizations are shifting the marketing model so that they start with the sale rather than ending with it.”
If you’re a business owner, marketing manger or entrepreneur – and you’re struggling with finding new ways to grow and expand your business – then the Flip the Funnel author-led course is for you because it will teach you a fresh approach to marketing your company and having meaningful interactions with your customers.
Instructor Speaking Profiles
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, […]
Create and share videos that set you apart from your competition with my On-camera Video Training. Imagine… hitting record and naturally exuding confidence and personality. your words flowing easily, allowing you to authentically share your voice and originality. uploading your videos without being afraid to play them back or share them with the world. instead […]
If you’re fed up with negative thinking and ready to relentlessly pursue your goals, the Overcome Army coaching program is for you. So many people, everyday Americans, can’t afford thousands of dollars for a personal coach. So they are left alone in the darkness, looking for a way to drive forward and shine light on […]
How to change your life in 100 Days with this course. 100 Days Project Full of valuable and practical advice that will be useful for this, or ANY other project you launch! Contact Us at WeSpeak Global and follow us on Twitter
The Pie Pop-Up is my online baking course for everyday bakers (and even non-bakers!) who are ready to learn the art and joy of pie making. Create my signature Fail Proof, All Butter Pie Crust AND my Flaky Gluten Free Pie Crust by hand (from scratch!) and with a food processor Rock, roll, and transfer dough […]
BECOME THE BEST YOU. At your own pace. Transformation through workshops and meditations. Nurture strong, trusting relationships with the people in your life. Everyone you meet serves a purpose in your life, just as you serve a purpose in theirs. Allowing your connections to thrive and flourish starts with compassion and understanding. BECOME THE BEST […]
What would life look like in five years if you stuck with good habits each day from The Habits Academy? Imagine two versions of yourself, 5 years into the future. What would your life be like if you continued to repeat your bad habits each day? From day to day, you may not recognize the […]
If you’re here at my Successful Womens Academy, there are three things I know about you: You’ve already accomplished amazing things. You’re serious about becoming the best version of yourself. You’re ready to close the gap between where you are and where you really want to be. You know it’s not just about knowing what […]
Build your foundation for an unshakable OVERCOME MINDSET COURSE. Why It Matters On our best days and our toughest, life is about many things — including, sometimes, tackling adversity. It may not be “easy”; it may not always seem possible; it may even be hard just to face it. But the good news is that if we are willing to […]
The profiles and artwork embedded on these pages are from various speakers and talent.
WeSpeak Global provides costs that are accurate at time of publishing.
These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.
Course Fees listed on this website are intended to serve as a guideline only.
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
