THE RISE OF THE MINI TYRANTS

How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]

WIFU: What’s in it for you, to read this? If you are ‘time-poor’,  and therefore don’t have time to read this article right now, then simply use the acronym: BOOST©  to ask yourself five questions:  B = Bed- Do you wake up refreshed?    O = Oxygen- Do you get enough oxygen to your brain throughout […]

WHAT MAKES A WINNING TEAM: 4 key lessons from the lion pride and the victorious 2019 RWC Springbok rugby team It was an exceptional result that captivated a nation. One year ago this November South Africa’s national rugby team, the Springboks, lifted the Webb-Ellis trophy into the Yokohama sky, winners of the 2019 Rugby World […]

On a recent flight, at almost every stop along the way, the airline I had chosen reminded me that I was flying with “the best” So can you over-compliment your CX. Airport signage told me…the CEO appearing on the pre-flight safety video told me…the flight attendant announcements told me…well, you get the picture. The problem […]

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

Today I tried to count how many minutes of the last two decades I spent holding my breath being Comfortably Uncomfortable. Decade one of freediving competitively where I would train several five minute breath-holds a week with a maximum of just over six minutes every other days. Hundreds of dives down to 20 then 30 […]

Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]