THE RISE OF THE MINI TYRANTS

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

Are we on the brink of the Un-Recession? The latest jobs report–published August 5–showed that the United States added over half a million new jobs in the month of July.   Unemployment is at or a near a 50-year low. Both points add credence to a growing number of economists who are pushing back against […]

Elon Musk Activates Starlink internet service to keep Ukrainians connected to the world. Ukraine (27 February 2022) – The Vice Prime Minister of Ukraine tweeted Elon Musk asking him to get Starlink internet into the country, and the South African-born American entrepreneur activated it immediately… reconnecting Ukrainians with the world. The Russian invasion has impacted internet […]

Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]

How do you motivate yourselves and others in a brand new year when you are out of oomph. Many business leaders are entering 2021 feeling rather hesitant, concerned and uncertain. 2020 was challenging in many ways and I believe that many business owners and managers had the fight of their lives to keep their businesses […]

In this age of constant digital innovations and disruption with the future of events, the value of digital elements across the board has become evident. With continuous learning and development, digital activities have become ingrained in the fabric of humanity. However, it is vital, especially, in the age of information that brands and organisations lead […]

10 Traits of a Great Teammate when I decided to start my business more than 10 years ago, I wasn’t entirely sure where it would take me. But I knew who I wanted to join me on the journey. Lynn Mandinec was my first friend at my first job out of college. We started our […]

Whatever you call them, Generation Z – the youngest generation is changing the rules, challenging our boundaries and recreating a generationally cohesive workforce!   My first job in high school was working at a grim bagel shop called the Bagel Baker. This was pre-Starbucks, where being a barista has an element of cache’. This was […]