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When the brand fits, Define: giraffe. A tall, graceful mammal, Giraffa camelopardalis, generally inhabiting the society events, radio airwaves and cycling races of southern Africa. Nudge, nudge, wink wink – YES! Today, you’ll find it at the core of my personal brand identity, following an apt giraffe nickname from journalist and designer Craig Jacobs back in […]
Do you remember THE BAIT SWITCH DOES NOT WORK and the first time you were disappointed by a large organisation? My earliest memory of corporate greed (we all have those, right?) was what I recall being a few months after Smarties Mini Eggs were launched in South Africa. As a lifelong fan of the traditional […]
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
I am very excited today to talk about one of my favorite topics of all time, HOW TO REMOTIVATE YOURSELF. Based on the fact that I got this question twice yesterday from two separate people from two separate parts of the country means that I’ve got to address this. It’s not just how do you […]
11 days ago was the last time I have been outside and even had the privilege to go for a car ride which gave me the promise of perspective. I had just returned home from the hospital, hopped up on all kinds of meds my body has never felt before, never been through surgery in […]
A study of 70 top European Organisations shows that that the 10th reason they Choose One Pitch Over Another is the paper proposal. That’s not to say the paper proposal is not important but most people are neglecting the #1 reason. I share it at the biggest sales conference in Europe. “I’m not sure our […]
In life, we get so much input. It is hard to keep up. One piece of advice that I got was to Focus on your skills and on my strengths. We are not meant to be great at everything, but we all have talent. At times we try to improve skills we don’t have a […]
Are you hiring employees of the past or employees of the future and Do You Need People Analytics? How we think about employees and what they value has changed drastically over the years. Decades ago, employees were there to punch their time cards and climb the corporate ladder. Even just a few years ago, employees […]
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