VUCA – Four Organizational Culture Touch Points

  • Cape Town, Western Cape, South Africa

Author:  Raymond de Villiers

Short Description

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below.

V equals volatile

U equals uncertain

C equals complex

A equals ambiguous

There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives into the future world of work that takes VUCA dynamics as a given.

TomorrowToday has a general leadership response to the VUCA world.  For leadership development:

V equals Vision

U equals Understanding

C equals Connection

A equals Agility

When considering the type of organization that will get the most out of Digital Natives (Generation Y & Z) it is also a useful framework as it describes the world they grew up in and frames their views and expectations of the world of work.

VUCA – Four Organizational Culture Touch Points

V equals Voice

In a volatile world Digital Natives need to be given the opportunity to exercise their voice. Older generations at the same work stage were expected to sit in the corner, observe, and be quiet. Digital Natives have grown up in a world that has never been stable, and from early childhood they have also never been expected to be disengaged from this reality that surrounds them.

Adults and people in leadership have always involved Digital Natives in the conversations and decisions that affect their lives. To get the most out of Digital Natives in a workplace becoming increasingly more volatile, you need to give them an opportunity to exercise their voice, and voice their wisdom, gained from growing up in a world different to anything when you experienced at the same age.

U equals Understanding

In a world of increasing uncertainty Digital Natives grew up by finding their way through trial-and-error and engaging the counsel of parents, peers, and others within their social network. Understanding is not only about engaging in dialogue as oppose to traditional managerial monologue, it is also about having the courage to have conversation with those historically expected to just listen and act.

Digital Natives have an understanding of this uncertain world that is significantly more intuitive than older management may have. Leveraging the understanding of Digital Natives will enable the creation of a team and organizational culture that is able to take uncertainty in its stride.

C equals Commitment

Generation Y have grown up in the world in constant flux and have consequently known very little real commitment. From an organizational perspective we need commitment and dedication in order to achieve real benefits from those who work with, and for, us. To get commitment from Digital Natives it be important to show your commitment to them first.

There are many ways to show commitment to Digital Natives e.g. opportunities for job rotation to get border experience, sending them on training that they request, supporting them with life skills development to navigate the quarter-life crisis, not only having an open door policy but rather no-door flat structured work environments.

The commitment that can be expected from Digital Natives is not lifelong dedication to the organization, but rather access to their extended social network for further recruitment, energized creative and new world of work relevant delivery for the time that they will be with you. Commitment my also mean that they stay with you longer than that initially anticipated when they joined the organisation.

A equals Attitude

In short, we all need to adjust our attitudes. VUCA Digital Natives need to understand that they have lessons to learn and wisdom to be developed. This comes from time. Time spent earning the rights to higher positions of influence and authority within the organizational structure. For older leaders, however, our attitude needs to be adjusted to understand that just because Digital Natives are young that does not mean that their contribution has less value.

In a VUCA world we need to understand and embrace the benefits, challenges, and opportunities of working with a demographic and generation who’ve grown up with this world and consequently see it as “normal”.

Raymond de Villiers

Contact Us at WeSpeak Global and follow us on Facebook

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to VUCA – Four Organizational Culture Touch Points

Juli Shulem

Do you get easily distracted when you should be working on a task? Work/Break Block System (WBBS) – The Productivity Secret You Will Love! Do you find yourself taking breaks more frequently than you know you should? Do you sometimes spend too much time working on a task and then get totally burned out before […]

  • Author: Juli Shulem
Erin Marcus

When you first started your business, odds are you spent time setting goals and scheduling the components of your business plan so you can be ready to grow. But the bigger your business gets, the deeper into the weeds you go and the harder it is to prioritize these tasks.   They seem “less important” […]

  • Author: Erin Marcus
Sterling Hawkins | Predictable Results

Most people experience discomfort and they run. Hunting Discomfort may be the experience of pain (and that’s… unpleasant), but on the other side of that pain are breakthrough results. If you’re committed to breakthrough results, hunting discomfort will get you there, even to give a TED Talk. Everyone knows that giving a TED Talk is […]

  • Author: Sterling Hawkins

Let’s imagine for a moment that you are a gardener. Do any of the actions below seem like a good idea and Why Being Too Helpful Is A Bad Habit For Leaders?   Planting a seed and then digging it back up from time to time to check its progress Forcing open a flower bud […]

  • Author: Jones Loflin
Tony Leon - leaders must stop

Punch-drunk public runs out of faith in its leaders, article written by Tony Leon who is a Political Commentator in South Africa. Cascading corruption, sky-high unemployment, and state incompetence. This daily diet of misery is now so mundane and common that what once induced shock and outrage in us is shrugged off. We have, as […]

  • Author: Tony Leon
WS Logo 512

The Essence of Business is People , each and every business needs people to service and most of them are geared towards offering a product and or service to people. So therefore the foundation of any great business lies in the People Engagement and Growth strategy. There is an illusion that technology and apps will […]

  • Author: Billy Selekane
Brent Lindeque

New York, USA (24 March 2022) – The endangered black rhino in South Africa will receive extraordinary help from Wall Street with a new “Rhino Bond” that will only increase in value as the animal’s population increases! The pilot project has already been backed by the Washington-based lender which has issued a $150 million loan (over R2 […]

  • Author: Brent Lindeque
Christian Boo Boucousis | The Few Podcast

“No doubt about it, the best speakers are good storytellers. The best writers are good storytellers, the best leaders are good storytellers, and the best teachers and trainers and coaches are good storytellers for Storytelling In Business. It might even be argued that the best parents are good storytellers.” Evidently, storytelling is not confined to […]

  • Author: Christian 'Boo' Boucousis

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME