[rank_math_breadcrumb]

VUCA – Four Organizational Culture Touch Points

  • Cape Town, Western Cape, South Africa

Author:  Raymond de Villiers

Short Description

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below.

V equals volatile

U equals uncertain

C equals complex

A equals ambiguous

There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives into the future world of work that takes VUCA dynamics as a given.

TomorrowToday has a general leadership response to the VUCA world.  For leadership development:

V equals Vision

U equals Understanding

C equals Connection

A equals Agility

When considering the type of organization that will get the most out of Digital Natives (Generation Y & Z) it is also a useful framework as it describes the world they grew up in and frames their views and expectations of the world of work.

VUCA – Four Organizational Culture Touch Points

V equals Voice

In a volatile world Digital Natives need to be given the opportunity to exercise their voice. Older generations at the same work stage were expected to sit in the corner, observe, and be quiet. Digital Natives have grown up in a world that has never been stable, and from early childhood they have also never been expected to be disengaged from this reality that surrounds them.

Adults and people in leadership have always involved Digital Natives in the conversations and decisions that affect their lives. To get the most out of Digital Natives in a workplace becoming increasingly more volatile, you need to give them an opportunity to exercise their voice, and voice their wisdom, gained from growing up in a world different to anything when you experienced at the same age.

U equals Understanding

In a world of increasing uncertainty Digital Natives grew up by finding their way through trial-and-error and engaging the counsel of parents, peers, and others within their social network. Understanding is not only about engaging in dialogue as oppose to traditional managerial monologue, it is also about having the courage to have conversation with those historically expected to just listen and act.

Digital Natives have an understanding of this uncertain world that is significantly more intuitive than older management may have. Leveraging the understanding of Digital Natives will enable the creation of a team and organizational culture that is able to take uncertainty in its stride.

C equals Commitment

Generation Y have grown up in the world in constant flux and have consequently known very little real commitment. From an organizational perspective we need commitment and dedication in order to achieve real benefits from those who work with, and for, us. To get commitment from Digital Natives it be important to show your commitment to them first.

There are many ways to show commitment to Digital Natives e.g. opportunities for job rotation to get border experience, sending them on training that they request, supporting them with life skills development to navigate the quarter-life crisis, not only having an open door policy but rather no-door flat structured work environments.

The commitment that can be expected from Digital Natives is not lifelong dedication to the organization, but rather access to their extended social network for further recruitment, energized creative and new world of work relevant delivery for the time that they will be with you. Commitment my also mean that they stay with you longer than that initially anticipated when they joined the organisation.

A equals Attitude

In short, we all need to adjust our attitudes. VUCA Digital Natives need to understand that they have lessons to learn and wisdom to be developed. This comes from time. Time spent earning the rights to higher positions of influence and authority within the organizational structure. For older leaders, however, our attitude needs to be adjusted to understand that just because Digital Natives are young that does not mean that their contribution has less value.

In a VUCA world we need to understand and embrace the benefits, challenges, and opportunities of working with a demographic and generation who’ve grown up with this world and consequently see it as “normal”.

Raymond de Villiers

Contact Us at WeSpeak Global and follow us on Facebook

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to VUCA – Four Organizational Culture Touch Points

Aga Bajer | The Culture Lab

How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says:   If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories.    I had a first-hand experience with this very early on in my career. The MD […]

  • Author: Aga Bajer
WS Logo 512

Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]

  • Author: WeSpeak Global
Ryan Estis

10 Traits of a Great Teammate when I decided to start my business more than 10 years ago, I wasn’t entirely sure where it would take me. But I knew who I wanted to join me on the journey. Lynn Mandinec was my first friend at my first job out of college. We started our […]

  • Author: Ryan Estis
Pierre du Plessis

An observation on kitchen size and what is the best. The house we live in is on the market and people are coming to view it. The kitchen is quite small and some potential buyers have commented on the size, with a sigh. When I thought about this I remembered how in our previous home, […]

  • Author: Pierre du Plessis
Adam Markel

What are the warning signs of an empty resilience tank? HOW TO KNOW WHEN IT’S TIME TO PAUSE   In my experience, there are four primary indicators that tend to show up each time my resilience tank is running low. They don’t always show up in the same order but, without fail, they will show […]

  • Author: Adam Markel
Mike Walsh | Between Worlds Podcast

Almost every industry today is undergoing a radical reimagining and a Transformation story about leadership. Yet simple catchphrases’ like ‘strategic pivot’ and ‘disruptive innovation’ do little leadership to encapsulate the complex challenges that organizations face in the accelerated world unleashed by the pandemic. The problem is particularly acute for technology companies. When decision-makers are inundated […]

  • Author: Mike Walsh

Sam Stewart, She survived breast cancer, an abusive marriage, financial ruin, a failed suicide attempt, body dysmorphia and much more, rises to the top and is back on her feet with purpose. If Oprah Winfrey, Brené Brown and Joan of Arc somehow managed to have a lovechild together, the result would most likely be Cape […]

  • Author: Samantha Stewart
Lucy Bloom - The Recovery Room Podcast

I attend a lot of WHY EVENTS MUST ALWAYS HOST all over Australia as a professional speaker and I have noticed a trend of WHY EVENTS MUST ALWAYS HOST WELCOME TO COUNTRY. When events are hosted by government, they are always opened with a Welcome to Country from a local indigenous person. At the very […]

  • Author: Lucy Bloom

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME