[rank_math_breadcrumb]

VUCA – Four Organizational Culture Touch Points

  • Cape Town, Western Cape, South Africa

Author:  Raymond de Villiers

Short Description

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below.

V equals volatile

U equals uncertain

C equals complex

A equals ambiguous

There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives into the future world of work that takes VUCA dynamics as a given.

TomorrowToday has a general leadership response to the VUCA world.  For leadership development:

V equals Vision

U equals Understanding

C equals Connection

A equals Agility

When considering the type of organization that will get the most out of Digital Natives (Generation Y & Z) it is also a useful framework as it describes the world they grew up in and frames their views and expectations of the world of work.

VUCA – Four Organizational Culture Touch Points

V equals Voice

In a volatile world Digital Natives need to be given the opportunity to exercise their voice. Older generations at the same work stage were expected to sit in the corner, observe, and be quiet. Digital Natives have grown up in a world that has never been stable, and from early childhood they have also never been expected to be disengaged from this reality that surrounds them.

Adults and people in leadership have always involved Digital Natives in the conversations and decisions that affect their lives. To get the most out of Digital Natives in a workplace becoming increasingly more volatile, you need to give them an opportunity to exercise their voice, and voice their wisdom, gained from growing up in a world different to anything when you experienced at the same age.

U equals Understanding

In a world of increasing uncertainty Digital Natives grew up by finding their way through trial-and-error and engaging the counsel of parents, peers, and others within their social network. Understanding is not only about engaging in dialogue as oppose to traditional managerial monologue, it is also about having the courage to have conversation with those historically expected to just listen and act.

Digital Natives have an understanding of this uncertain world that is significantly more intuitive than older management may have. Leveraging the understanding of Digital Natives will enable the creation of a team and organizational culture that is able to take uncertainty in its stride.

C equals Commitment

Generation Y have grown up in the world in constant flux and have consequently known very little real commitment. From an organizational perspective we need commitment and dedication in order to achieve real benefits from those who work with, and for, us. To get commitment from Digital Natives it be important to show your commitment to them first.

There are many ways to show commitment to Digital Natives e.g. opportunities for job rotation to get border experience, sending them on training that they request, supporting them with life skills development to navigate the quarter-life crisis, not only having an open door policy but rather no-door flat structured work environments.

The commitment that can be expected from Digital Natives is not lifelong dedication to the organization, but rather access to their extended social network for further recruitment, energized creative and new world of work relevant delivery for the time that they will be with you. Commitment my also mean that they stay with you longer than that initially anticipated when they joined the organisation.

A equals Attitude

In short, we all need to adjust our attitudes. VUCA Digital Natives need to understand that they have lessons to learn and wisdom to be developed. This comes from time. Time spent earning the rights to higher positions of influence and authority within the organizational structure. For older leaders, however, our attitude needs to be adjusted to understand that just because Digital Natives are young that does not mean that their contribution has less value.

In a VUCA world we need to understand and embrace the benefits, challenges, and opportunities of working with a demographic and generation who’ve grown up with this world and consequently see it as “normal”.

Raymond de Villiers

Contact Us at WeSpeak Global and follow us on Facebook

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to VUCA – Four Organizational Culture Touch Points

WS Logo 512

Raizcorp supports over 500 businesses, find out their innovative selection process and how success can be your downfall. Allon Raiz, is a successful entrepreneur building numerous businesses and he is the founder of Raizcorp which nurtures entrepreneurs and grows profitable businesses. How Allon Raiz Went From A Failed Business To Raizcorp Allon Raiz is regarded […]

  • Author: Allon Raiz
paddy upton | Lessons From The Worlds Best

The invaluable lesson ‘Exposure’ was one of the significant events that rolled into town with the covid circus. The carpet was pulled back to expose things like pre-existing leadership ineptitude, business weaknesses and relationship flaws. Unhappy employees became unhappier. Unhappy couples separated. Unhappy clients cut ties. The character of political leadership was revealed. Two areas […]

  • Author: Paddy Upton
Nadia Bilchik Emcee

In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]

  • Author: Nadia Bilchik
Jason Hewlett | Change Your Sleep

You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]

  • Author: Jason Hewlett
Colin J Browne - Create a Working Culture

Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about […]

  • Author: Colin Browne
Heather R Younger

Over the last four weeks, I’ve elaborated on what I call the Closing the Loop with Cycle of Listening. This consists of:   Step 1: Recognizing the Unsaid – Unspoken things in your culture’s organization to recognize that your people aren’t telling their entire truth. Step 2: Seeking to Understand – Leaning in to understand someone’s perspective and […]

  • Author: Heather R Younger
Adam Markel | Change Proof Podcast

Practice These Resilient Skills to becoming a Resilient Leader When my friend Petra was diagnosed with cancer, not once, but twice, life gave her no choice but to be strong. When she went into remission for the second time, she decided she was going to wake people up to the precious gift of time. Through […]

  • Author: Adam Markel
Rob Caskie

It is difficult to conceive that 11 months on from National Lock down on 26 March 2020, our tiny business survives and feels strongly that the tide is turning. What a significant time and mighty relief for us, acutely mindful that so many are struggling desperately just to survive. Despite it not being my natural […]

  • Author: Rob Caskie

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME