VUCA – Four Organizational Culture Touch Points

  • Cape Town, Western Cape, South Africa

Author:  Raymond de Villiers

Short Description

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below.

V equals volatile

U equals uncertain

C equals complex

A equals ambiguous

There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives into the future world of work that takes VUCA dynamics as a given.

TomorrowToday has a general leadership response to the VUCA world.  For leadership development:

V equals Vision

U equals Understanding

C equals Connection

A equals Agility

When considering the type of organization that will get the most out of Digital Natives (Generation Y & Z) it is also a useful framework as it describes the world they grew up in and frames their views and expectations of the world of work.

VUCA – Four Organizational Culture Touch Points

V equals Voice

In a volatile world Digital Natives need to be given the opportunity to exercise their voice. Older generations at the same work stage were expected to sit in the corner, observe, and be quiet. Digital Natives have grown up in a world that has never been stable, and from early childhood they have also never been expected to be disengaged from this reality that surrounds them.

Adults and people in leadership have always involved Digital Natives in the conversations and decisions that affect their lives. To get the most out of Digital Natives in a workplace becoming increasingly more volatile, you need to give them an opportunity to exercise their voice, and voice their wisdom, gained from growing up in a world different to anything when you experienced at the same age.

U equals Understanding

In a world of increasing uncertainty Digital Natives grew up by finding their way through trial-and-error and engaging the counsel of parents, peers, and others within their social network. Understanding is not only about engaging in dialogue as oppose to traditional managerial monologue, it is also about having the courage to have conversation with those historically expected to just listen and act.

Digital Natives have an understanding of this uncertain world that is significantly more intuitive than older management may have. Leveraging the understanding of Digital Natives will enable the creation of a team and organizational culture that is able to take uncertainty in its stride.

C equals Commitment

Generation Y have grown up in the world in constant flux and have consequently known very little real commitment. From an organizational perspective we need commitment and dedication in order to achieve real benefits from those who work with, and for, us. To get commitment from Digital Natives it be important to show your commitment to them first.

There are many ways to show commitment to Digital Natives e.g. opportunities for job rotation to get border experience, sending them on training that they request, supporting them with life skills development to navigate the quarter-life crisis, not only having an open door policy but rather no-door flat structured work environments.

The commitment that can be expected from Digital Natives is not lifelong dedication to the organization, but rather access to their extended social network for further recruitment, energized creative and new world of work relevant delivery for the time that they will be with you. Commitment my also mean that they stay with you longer than that initially anticipated when they joined the organisation.

A equals Attitude

In short, we all need to adjust our attitudes. VUCA Digital Natives need to understand that they have lessons to learn and wisdom to be developed. This comes from time. Time spent earning the rights to higher positions of influence and authority within the organizational structure. For older leaders, however, our attitude needs to be adjusted to understand that just because Digital Natives are young that does not mean that their contribution has less value.

In a VUCA world we need to understand and embrace the benefits, challenges, and opportunities of working with a demographic and generation who’ve grown up with this world and consequently see it as “normal”.

Raymond de Villiers

Contact Us at WeSpeak Global and follow us on Facebook

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to VUCA – Four Organizational Culture Touch Points

WS Logo 512

Why is a 216-year-old voluntary member-based organisation like the Cape Chamber of Commerce thriving under lockdown? It shouldn’t – when times get tough, members will look at their expenses and cut those that are ‘voluntary’. People tend to pay their utilities, because if you don’t pay, you don’t get to play. And heaven forbid we […]

  • Author: Sid Peimer
wespeak global latest news

Unveiling the Secrets of Successful Keynote Speaker Booking: Insights from a Meeting Planner To learn more about booking a keynote speaker tailored to your event’s specific needs, please don’t hesitate to contact us. Our experienced team is ready to provide expert guidance and help make your next event an unforgettable success. A Meeting Planner’s Perspective […]

  • Author: WeSpeak Global
WS Logo 512

What Makes Good Art? What makes art good? What makes work and business inherently good? To do good work, and create good work is something that we all want to do, right? We also want to be told that we have done something good, created something that people like and want. We want to know […]

  • Author: Pierre du Plessis
SpeakerSavvy - Emotions That Could Be Stopping You

Emotions That Could Be Stopping You From Living Your Dreams and Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? Do we change and grow so that we […]

  • Author: SpeakerSavvy
Mike Robbins

A lot has happened in the past few years since my book, We’re Really All In This Together: Creating a Team Culture of High Performance, Trust, and Belonging, was first published in the spring of 2020. I completed the manuscript for this book (which was just released this week in paperback) at the end of 2019. I […]

  • Author: Mike Robbins
WS Logo 512

Regular Mindfulness Practice, Meditation and Benefits Forget about the incense making you feel all balmy… I want to share with you some of the scientific evidence of the benefits of Regular Mindfulness Practice (*) Results from fMRI scans after 8 weeks of Regular Mindfulness Practices training… Intervention studies have been carried out that specifically look […]

  • Author: Christoph Spiessen
WS Logo 512

Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers. Name: Vincent Berends (33) Region: Northern Region Job Title: Managing Partner / […]

  • Author: Vincent Barends
Adam Markel

I want you to think about investing in yourself as you become more resilient. The work that feeds your mind, body and soul. Self-investment is the first step in your resilience journey   I want you to think about investing in yourself as your most important work. The work that feeds your mind, body and […]

  • Author: Adam Markel

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME