Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Regular Mindfulness Practice, Meditation and Benefits Forget about the incense making you feel all balmy… I want to share with you some of the scientific evidence of the benefits of Regular Mindfulness Practice (*) Results from fMRI scans after 8 weeks of Regular Mindfulness Practices training… Intervention studies have been carried out that specifically look […]
Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]
In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]
A couple of weeks ago I was in Orlando for a talk and I knew the THE 3 C’S OF ELITE TALENT DEVELOPMENT. The night before I was sitting at the hotel restaurant grabbing some dinner. Out of the corner of my eye I saw that there was a basketball game on the tv at […]
The Silicon Valley Unicorn craze is slowly fading, and in the dawn of the fourth industrial revolution, all eyes are riveting to startup in Africa, India, and South America as the new battlegrounds, yet people have no real understanding of the challenges faced by homegrown startups in these regions, trying to innovate in harsh environments, […]
WeSpeak Global: Revolutionizing the World of Speaker Bureaus In today’s fast-paced and interconnected world, the power of effective communication cannot be overstated. Whether it’s inspiring a team, educating an audience, or driving change, skilled speakers have the ability to captivate and motivate others. Recognizing this potential, WeSpeak Global has emerged as a prominent international speaker […]
In September of 2012, a freak failure of the dynamic positioning system of the vessel Chris Lemons Speaker was working under, resulted in the umbilical which provides him with breathing gas, light and heat being severed completely. He was left on the sea-bed, in complete darkness 300 feet below the surface, with only the 5 […]
Hi! My name is Niki Seberini (Mind Freedom Fighter) and this is my first Getting Unstuck blog, Getting Unstuck – A Journey Within. I started “vlogging” a few years ago (video blogs) which I really enjoy. I also love the process of journaling where I get to sit with my thoughts, feelings and ideas and […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
