Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
going through the Pondoland at 04h00 I listened to the voice note from Chris, a friend of mine who had invited me to join him on a MTB ride from Mboyti to Port Edward. Having hiked and run this section a few times before I was keen to experience it by bike, a sport I […]
We are all ordinary and can ACHIEVE THE EXTRAORDINARY. Every single one of us is an ordinary person who has a set of talents, opportunities, challenges and experiences to work with. Whether we turbocharge those into greatness or lie on the couch is usually entirely up to us. But to start with, we are all […]
Things to QUIT if you Ever hear that saying that says before you can grab hold of what you really want you’ve got to let go of what’s you’re currently holding on to so tightly and QUIT Starting Today? That’s what I want to talk about in this article. Those things that no longer serve […]
One top tip you need to maintaining a high level of engagement among all parties in any meeting is a challenge. But, doing it in a video-led environment makes the real-world challenge look like child’s play so Learn the one top tip. If you have spent any time on video calls up to now, you […]
You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]
Change Your Sleep, Change Your Life: Do you suffer from the inability to go to sleep? I have my entire life. Until lately things have finally begun to change, but it is a choice, as I’ve begun to make and keep simple promises that are making a huge difference. Change Your Sleep, Change Your Life […]
Empowering Innovators Mindset in today’s fast-paced technological landscape, organizations struggle to stay relevant and innovative. With technology rapidly evolving, traditional business models and strategies become obsolete. This inability to adapt and innovate leaves companies stagnant, eventually causing them to fall behind their competition. The key to survival in this highly competitive environment lies in fostering […]
The relentless pace and uncertainty of business today is taking a serious toll on all of us. Mental Health Leadership Priority might strive to be purpose-driven, impactful and innovative, but they are often hijacked by constant crisis management and the pressure to give everyone a voice. As if that’s not enough, add in the exhaustion […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
