Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The only way to succeed is to continuously improve and so, Success is simple The Japanese have a name for it: Kaizen. And Kaizen is all about consistency. If you’ll forgive/indulge me, let’s use me, and this photo, as the vehicle for this discussion here. It’s probably evident even from the above low res version […]
Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]
I’ve been studying growth lately — human Growth Through Discomfort — and the most common models out there seem to be a bit misleading. Or, at the very least, incomplete. You’ve probably seen something that looks like this: It plays up the purely positive aspects of growth without at least an acknowledgment of the discomfort […]
We are all spending a lot of time inside our homes. How much do you REALLY need? For those whose homes are a disorganized clutter zone, this could be stressful and result in more anxiety than isolating already brings to the table. If you are constantly tripping over stuff on the floor, and having to […]
Let’s talk about being fake in the workplace… Why Fake it till you make it” mindset will boomerang / backfire and “Fake it till you make it” mindset in the workplace – why it doesn’t work Stepping up doesn’t mean “fake it” By Lizette Volkwyn, Master Coach, published author and Human Lie Detector Have […]
How to handle COVID-19 working from home and These Three Mindsets Will Help You Thrive During Change With all of the uncertainty everyone is facing, there are three guarantees that you should expect : 1. Everything will take longer. Conferencing everyone in, trying to call into a customer service center, or waiting in line at […]
No doubting Lock-down has been a challenging time for almost all South Africans as We can travel again… Perhaps less so for government officials, seen attending funerals puffing cigarettes, and others who have been on full salary, but for most of us a very difficult time. The President’s announcement of easing restrictions to Level 2 from […]
As 2021 comes to an end, what did you rethink Keys to Build Resilience or unlearn over the past couple of years in order to personally and professionally survive and thrive? I’ll go first. Being well versed in the science of change didn’t stop me from initially doubting the success of virtual events. After all, […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
