Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
It is with earth-shaking sadness to share with you the Passing of Claire Janisch, our dear course director and facilitator, friend and colleague, has passed away peacefully on Monday the 7th of Feb 2022, surrounded by family and friends, at her home in the Midlands, KwaZulu Natal, South Africa. Claire brought Learn Biomimicry team together, where […]
Be a Force for Good in the wake of some of the recent events in the world and in light of so much of what we’ve all been through the past few years, I’ve been finding it challenging to focus on the good stuff and Be a Force for Good, even though this is at […]
TAKING THE STRESS OUT OF EVERY DAY with Highly Resilient People! Every morning they wake up and say today I choose joy – consciously – and then; They observe their thinking all day and stop thoughts that create stress. They work at being present in every moment and not worry about or dwell on what […]
When you first started your business, odds are you spent time setting goals and scheduling the components of your business plan so you can be ready to grow. But the bigger your business gets, the deeper into the weeds you go and the harder it is to prioritize these tasks. They seem “less important” […]
A sales slump is a time in which a sales pipeline loses its momentum, leads slow down, or stop coming in altogether, opportunities that are already in play begin to stagnate, and deals that we were sure to win we either lose to a competitor or to a lack of decision-making readiness from the customer. […]
As women we don’t actually talk about our periods that much. However, since I have been taking Peony Rose I have brought the conversation up with many of my friends. What surprised me most is how many women really suffer each month. Not just slight pains, but chronic mood swings, intense tiredness, pain that requires bed rest […]
Ten years ago, I was retrenched from a marketing and sales position. My story is the same as many other people. Sometimes losing a job can point towards a better life and opportunities you never thought possible and now Ten Years as an Entrepreneur. After my retrenchment, I didn’t have an epiphany about starting a […]
Emotions That Could Be Stopping You From Living Your Dreams and Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? Do we change and grow so that we […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
