Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Punch-drunk public runs out of faith in its leaders, article written by Tony Leon who is a Political Commentator in South Africa. Cascading corruption, sky-high unemployment, and state incompetence. This daily diet of misery is now so mundane and common that what once induced shock and outrage in us is shrugged off. We have, as […]
Let’s talk about being fake in the workplace… Why Fake it till you make it” mindset will boomerang / backfire and “Fake it till you make it” mindset in the workplace – why it doesn’t work Stepping up doesn’t mean “fake it” By Lizette Volkwyn, Master Coach, published author and Human Lie Detector Have […]
Suddenly half the world is working from home and many of us have new workplace surroundings to adapt to. Remember folks, it’s not the most intelligent or fittest of the species who will survive, it’s those who can swiftly adapt to change. I’ve spent huge chunks of my career working from home, so here are […]
Acceptance – Cave In or Lean In?: “When you argue with reality you lose – but only 100% of the time.” Byron Katie I love Katie’s words because they speak to the simple truth – we can’t change reality. Yet there are times in our lives when we don’t like or want the reality we […]
Kirsten Landman Does It, and has completed the Dakar 2023 Malle Moto, coming 2nd in the women’s classification, 12th in Malle Moto and 71st overall! Saudi Arabia (16 January 2023) – Kirsten Landman has completed the Dakar 2023, and she has done it unsupported. We want to take the chance to wish her our congratulations! South […]
The Best Employees are the Ones Who Understand the Bigger Picture We often talk about the best leadership qualities, but we should be talking about the best qualities of an employee. The best employees are the ones that know their efforts contribute to something bigger than themselves. They see how their work has an […]
The inflexibility of the demands you place on yourself can make you unadaptable and Are You Making Demands. Our thoughts and beliefs shape the world that we live in. The inflexibility of the demands you place on yourself, other people and the world around you may mean that you don’t adapt as well to reality […]
Dayne shared, The Future of the Internet Is Video as I was sitting in the back of the room last week listening to Dayne Williams, the CEO of HR tech company PlanSource, kick off the firm’s Eclipse Conference focused on the empowered consumer and trends in the way we’re embracing video. He shared, The Future of the […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
