Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Top Motivational Speakers South Africa in 2023 who are Inspiring Voices: The Best 5 Motivational Speakers in South Africa Motivation plays a crucial role in personal and professional development, and there is no shortage of inspirational figures in South Africa who have made a significant impact on the lives of many. In this article, we […]
As we have seen ourselves Fast Forward over the last 30 years, massive disruption has hit the $4 trillion transportation industry. Detroit has shrunk into a tiny version of its former self. Air travel has continued to go through the constant boom and bust based on the economy and jet fuel prices, and has yet […]
28 DECEMBER 2021 ~ ST ANDREWS BAY, STROMNESS AND LEITH STATIONS by Rob Caskie “South Georgia is for those who grew up dreaming of a Garden of Eden, where you walk unharmed among abundant and fearless wildlife in a beautiful wilderness – an oasis of serenity in a world increasingly out of step with Nature.” […]
Push through the bad to get to good / Shifting spaces / Challenges of the Pacific / Don’t get run over / Injuries / Warnings / Water struggles & just Figuring it out then Man overboard-Captain! Over the last 12 days, I’ve traveled just over 400 Nautical miles SW. I’ve passed by the US […]
A former 9-figure corporate CEO gives you 10 powerful questions to help you seal the deal in your next interview. Just like dressing professionally, showing up on time, and wielding a firm handshake, asking the right questions can make or break the outcome of a long-awaited interview for a super-coveted position. Asking no questions at […]
My South Africa was not supposed to be a hit. Ingrid Jones contacted me late on a Sunday night to explain the concept and to urge me to do a ‘quick one’ for an inflight magazine. I did the piece in less than an hour and went to sleep. Next thing I heard was that […]
I once met this old man, whilst traveling. I guess as a tourist, anything goes. Owning your presence … by Lizette Volkwyn His coat was tacky, his hair in desperate need of grooming, and his age betrayed by his body…but something pulled me back, calling me to start a conversation with this stranger. […]
In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
