Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Like so many around the world, we are also taking this time to venture near – to Discovering our doorsteps what beautiful destinations we have close to us, some that we had overlooked for the more exotic. Every week we’ll be sharing a new destination in Turkey, trying to unravel the mysteries – one road […]
To Lead Yourself First when Elizabeth Hurley was in college in Chicago, she worked as a waitress at my favorite pizza place in the world, Giordano’s, slinging deep-dish pizzas — and also taking great care of customers and making lots of conversation. Her ease in connecting with customers prompted many people to suggest that Elizabeth […]
When I was in high school i realized Leaders You Dont Need To Have All The Answers, there was a teacher that had a brilliant line when he was asked a question that he didn’t know the answer to in the moment. He would state: “That is beyond the scope of this course,” with a […]
I have heard I’m not really a water-person statement so many times. But what does it really mean? You come from water, you drink water, and it turns out – water knows you very well whether or not you want to be part of the relationship. We are all water people, you might just not […]
Having left a secure executive position with IBM for the insecurity of starting my own business, I sometimes struggled Working From Home before expanding into ‘real’ commercial office space to accommodate staff and here are my Tips for Working From Home-or in your Own Business. Now, like many others, I find myself back working from […]
Extreme explorer, Cipla Foundation trustee and ambassador, David Grier, the First person to run The Great Wall of China in both directions and fellow extreme athlete, Andrew Stuart have passed the half-way mark of their gruelling 70-day, 4200 kilometre journey across the Great Wall of China. This challenge is a feat that Grier already […]
Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]
Three small steps to help you use New Research Authentic Leadership as your strategy to improve engagement and retain your talent. It seems just about every day your news feed has a new article talking about the (admittedly catchy) “Great Resignation. And geez, so sorry about adding yet another. I’m guessing just about every leader […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
