Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
I Got Sued YESTERDAY. Just like this headline is misleading and complete clickbait, such is the reality we are living in, and the point of this author and PAPERBACK WRITER. I clicked on a post recently after reading wild news stories ACROSS THE UNIVERSE and stumbled upon the Yahoo! article entitled: “Fans Sue Movie Yesterday”. I […]
Stop shoving Do-it-Yourself Options technology on your customer that serve you, but not them! I drop in to my local Wells Fargo branch to get a document notarized and the teller at the counter directs me to scan the QR code on the poster nearby to get on their “digital waiting list.” I say […]
This morning I woke up with a feeling of total despair as An eagle eye in trouble times…, the feeling of not doing enough. Not having enough, not knowing where to start and not knowing where I wanted to go. This uneasy feeling of negativity was so out of character and my first reaction was […]
I’ve been studying growth lately — human Growth Through Discomfort — and the most common models out there seem to be a bit misleading. Or, at the very least, incomplete. You’ve probably seen something that looks like this: It plays up the purely positive aspects of growth without at least an acknowledgment of the discomfort […]
I once met this old man, whilst traveling. I guess as a tourist, anything goes. Owning your presence … by Lizette Volkwyn His coat was tacky, his hair in desperate need of grooming, and his age betrayed by his body…but something pulled me back, calling me to start a conversation with this stranger. […]
In a recent CIO article (Great IT Leaders Must Have This Trait) talking about the traits of Successful Women in the technology world, it mentions the importance of being a connector. When you think about it, it doesn’t matter what your industry; being a connector has value in all walks of life. A friend of […]
It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]
Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way. With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience. According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
