Author: Ricardo Cabete
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
No results available
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Lizette Volkwyn is also one of only two certified PEI human lie detector in South Africa! Meet Lizette Volkwyn, an energetic, dynamic and focused South African who believes that all you have to do today is to be 1% better than yesterday. Lizette encourages individuals to strive for self-acceptance and to appreciate their self-worth. She […]
“Technology is exponential but humans are not and can do great things, but it does not WANT to do great things – it does not want anything” says Apple’s CEO Tim Cook (a quote I have often used in my talks). Technology is a tool not a purpose – see my ‘carpenter and the hammer example’ (video). “Both […]
What are Afformations as I invented The AFFORMATIONS® Method one morning in “The Shower That Changed Everything.” Afformations are positive and empowering questions you ask yourself. The goal is to change your beliefs about yourself by focusing on what is good and right about you instead of what is bad and wrong about you. This […]
An interesting story of the emergence of Ferrero and Lessons Leading to Success, the famous world company with a turnover of more than 10 billion dollars, producing popular sweets and famous chocolate eggs with funny toys inside. It all started shortly after the end of World War II in a small provincial Italian town. Michele Ferrero […]
Zigazoo is the new “TikTok” for kids. In a nutshell, it’s an education/entertainment app, which engages students in meaningful learning and problem-solving activities whilst entertaining them. It doesn’t seem so harmful, does it? But, is it safe for kids? The terms of service (but not the app description) clearly state that Zigazoo is meant to […]
It has been said that “one should never let A Good Crisis go to waste”. I am an eternal optimist and I believe that in the midst of any crisis is opportunity. My diary has gone from an anxiety-inducing jam-packed schedule for the next month to having most meetings and events cancelled. Many people are […]
Things that were no-brainers in meetings two years ago are now fraught with public health and Meetings Etiquette concerns. How do you ask whether someone is OK shaking hands? How do you indicate that you yourself aren’t comfortable—or that you are? How do you indicate someone is too physically close for comfort? Before walking into […]
Growing threat of cybercrime? Not only to individuals but also to businesses of all shapes and sizes, across all sectors and industries. During the pandemic, incidents of cybercrime increased by an astounding 600 per cent. This makes cybercrime the fastest-growing crime in the world and companies and individuals are faced with more cyberattacks than ever […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
