[rank_math_breadcrumb]

What Makes You Different?

  • New York, United States

Author:  Merit Khan

Short Description

Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.   For […]

Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.

 

For example…

 

Prospect: What makes you different?

 

Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.

 

Humm… could your competitor say that? 

 

How about this one…

Prospect: What makes you different?

Salesperson: We offer a variety of pricing structures.

What Makes You Different?

Or this one…

Prospect: What makes you different?

Salesperson: We offer service plans that are rated best in the industry.

 

And my favorite…

Prospect: What makes you different?

Salesperson: You get me!

 

Oh please. 

 

If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.

If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.

Try this instead.

Prospect: What makes you different?

Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?

 

Or this…

Prospect: What makes you different?

Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?

 

Or maybe this…

Prospect: What makes you different?

Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?

 

Now, THAT is a different approach. You walk your talk.

Don’t just say you are different or better and then do exactly what the other guys are doing.

Be different. Be better. It starts with how you answer that simple question.

 

Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.

Contact Us at WeSpeak Global and follow us on Twitter

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to What Makes You Different?

Erin Hatzikostas

What’s Your New Year’s Addiction? Here are 6 Simple Steps To Avoid Changing Who You Are and Instead, Changing Your Addictions. It happened for years. Too often I would come home from work, open the refrigerator, then the freezer. I’d sigh and think, “F*ck, I have no idea what to make for dinner.” Sometimes I’d […]

  • Author: Erin Hatzikostas
Jason Hewlett

As I pulled into the gas station in a remote part of southeastern Utah, I was thankful to finally find cell reception to prepare for Watching Yourself. Tethering my phone’s hotspot to my laptop, I hurriedly logged onto the webinar where I was my pre-recorded presentation for a client in Texas, engaging in realtime on […]

  • Author: Jason Hewlett
WS Logo 512

In this age of constant digital innovations and disruption with the future of events, the value of digital elements across the board has become evident. With continuous learning and development, digital activities have become ingrained in the fabric of humanity. However, it is vital, especially, in the age of information that brands and organisations lead […]

  • Author: Basilmin (Event Planer)
Craig Wing - New Years resolutions

It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]

  • Author: Craig Wing
Rob Caskie

Social media abounds with the hype and extraordinary news of Shackleton’s ship Endurance is patience concentrated being found in 3008 meters of water in the Weddell Sea, 107 years after it was smashed by ice in 1915. This discovery has deservedly grabbed global attention. “Men wanted for hazardous journey, small wages, bitter cold, long months […]

  • Author: Rob Caskie
WeSpeak Global logo

Imagine attending an event where everything seems to fall into place effortlessly with a Skilled Master of Ceremonies. The transitions between segments are seamless, the audience is engaged and entertained, and the overall atmosphere is charged with energy and enthusiasm. What you may not realize is that behind this seemingly effortless experience is a skilled […]

  • Author: WeSpeak Global
Lisa Orrell

Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity […]

  • Author: Lisa Orrell
WS Logo 512

Aerial warfare of a whole different flavour has hit the open skies. Anti “Flying Pineapple” technology implemented by various private companies has become a thorny issue for the world’s biggest online retailer, Amazon furious about the use of anti-“Flying Pineapple” technology. Disclaimer: This article is a forecast of a possible future and should not be […]

  • Author: Pieter Geldenhuys

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME