Author: Merit Khan
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast.
For example…
Prospect: What makes you different?
Salesperson: Well, we really care about partnering with our clients and making sure we address the real issues.
Humm… could your competitor say that?
How about this one…
Prospect: What makes you different?
Salesperson: We offer a variety of pricing structures.
Or this one…
Prospect: What makes you different?
Salesperson: We offer service plans that are rated best in the industry.
And my favorite…
Prospect: What makes you different?
Salesperson: You get me!
If you think for one second your competition isn’t out there saying the exact same thing let me virtually smack you across the face and yell “Snap out of it!” right into your ear.
If you do exactly what your competition is doing… if you say what they say… news flash… YOU ARE NOT DIFFERENT.
Try this instead.
Prospect: What makes you different?
Salesperson: I’m not sure we are that different. What have you experienced so far that seems different to you?
Or this…
Prospect: What makes you different?
Salesperson: Maybe nothing. Has something I’ve done or said seem like a differentiator in your eyes?
Or maybe this…
Prospect: What makes you different?
Salesperson: I could tell you all the reasons why I think we’re different, but those would be my thoughts and what’s really important is why you think we’re different. Anything you see as something different from others you are considering?
Now, THAT is a different approach. You walk your talk.
Don’t just say you are different or better and then do exactly what the other guys are doing.
Be different. Be better. It starts with how you answer that simple question.
Written by: Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
August 19th, 1996 – A date that marked a new beginning for our family, The Value of Mail is no more! That was the day we landed for the first time in which would be our new home – Canada. I was 19 years old. In 1996, there was no social media. The Internet was […]
I was concerned about working virtually and leading through adversity so In March 2020, when the world shut down and my live event calendar was wiped clean As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you […]
The Character Ethic vs. The Personality Ethic – Why Character Trumps Personality As Stephen Covey writes in The 7 Habits of Highly Effective People, most of the success literature published in the United States for the first century and a half after 1776 focused on The Character Ethic as being the underlying foundation of how a person can live an influential, […]
Last month Renias and I helped a game reserve start a leopard habituation project in the Waterberg and here is my MESSAGE FROM A WILDEBEEST. A Tracker Academy project to track, find and form relationships with leopards. For the benefit of ecotourism lodges in the area. During the day we tracked leopards. In the evenings, […]
I have worked with corporate teams that measure what seems like everything. My concern with these teams isn’t what they are measuring, but rather what they are not measuring — leadership effectiveness. Teams measure on-time delivery, sales call per day, employee engagement, and so many more useful metrics. I’ve even seen a team measure coffee […]
Hi! My name is Niki Seberini (Mind Freedom Fighter) and this is my first Getting Unstuck blog, Getting Unstuck – A Journey Within. I started “vlogging” a few years ago (video blogs) which I really enjoy. I also love the process of journaling where I get to sit with my thoughts, feelings and ideas and […]
Lucy Bloom is often asked how to crack the speaker circuit by aspiring professional speakers at least twice a week, so to save you buying me a coffee, here are my top ten tips for how to get your story on the stage, paid. 1. We all have a story to TELL but are you […]
If I am not like you, I tend to not like you…so it becomes an Us vs Them = toxic environment If I am like you, I tend to like you Us vs Them = toxic environment How can we get rid of unnecessary trash talk from the organization, like “We in production and […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
