Never Let A Good Crisis Go To Waste

We’ve recently been on an investment drive to raise massive capital for our product, Lohocla and the number we are gunning for is rather massive relative to what we were thinking years ago and as such we Earn Your Stripes, The funny thing is that the people we are contacting today are the very same […]

Acceptance – Cave In or Lean In?: “When you argue with reality you lose – but only 100% of the time.” Byron Katie I love Katie’s words because they speak to the simple truth – we can’t change reality. Yet there are times in our lives when we don’t like or want the reality we […]

Do What You Love Lie as Fabulous Aussie group The Hilltop Hoods just released a new single called “Show Business” and after being on high rotation at my place, it really got me thinking about Do What You Love. (You can check out the song here) No matter what you do are there are always […]

The risks of Algorithmic Inequality Trap and discrimination and bias have received much attention and scrutiny, and rightly so. Yet there is another more insidious side-effect of our increasingly AI-powered society — the systematic inequality created by the changing nature of work itself. We fear a future where robots take our jobs, but what happens […]

You can turn an unpredictable world into predictable results. It comes down to the practices we have in our businesses and with those around us. Even though we might not be able to predict the exact timing of a breakthrough, the practices create the conditions necessary to have a breakthrough, even making that breakthrough inevitable […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

How Joey Evans Went From Paraplegic To Dakar and In October 2007, a devastating off-road bike accident left Joey Evans paralysed from the chest down. Ten years later, he achieved his dream of finishing the 2017 Dakar Rally on a motorbike. This is the story of the power of grit, determination, and following crazy, audacious […]