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When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

Problems, obstacles or roadblocks of some kind inevitably pop up on the way to our goals. I was recently reminded of a story about a dog and rabbit that exemplifies that oftentimes, problems may not be exactly what they seem to be on the surface. It takes courage to look deeper, even though it might […]

Culture and Talent Retention is a real challenge and employees are looking for organizations that inspire them, uplift them and create opportunities for growth and progression. Of significant importance to retaining people is the ability of an organization to create alignment between what they say and what they actually do. Misalignment of value systems is […]

When Lance Armstrong was bust for using performance enhancing drugs through most of his career one of his defences was that it was part of the racing culture of the time and many other riders were doing it too. So, Would you use performance enhancing drugs at work? In order to be competitive, he believed […]

I was concerned about working virtually and leading through adversity so In March 2020, when the world shut down and my live event calendar was wiped clean   As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you […]

I’m not going to pretend that this is easy stuff for Second Best, especially given all the uncertainty in the world. Over the course of the last three weeks, as corporate America has made the transition from meetings in conference rooms and common spaces to Zoom calls and other online sessions, I’m struck by the […]

Social media abounds with the hype and extraordinary news of Shackleton’s ship Endurance is patience concentrated being found in 3008 meters of water in the Weddell Sea, 107 years after it was smashed by ice in 1915. This discovery has deservedly grabbed global attention. “Men wanted for hazardous journey, small wages, bitter cold, long months […]

We are all ordinary and can ACHIEVE THE EXTRAORDINARY. Every single one of us is an ordinary person who has a set of talents, opportunities, challenges and experiences to work with. Whether we turbocharge those into greatness or lie on the couch is usually entirely up to us. But to start with, we are all […]