The Art of Evangelism

Course Details

  • Cost: $94.99
  • Type: Once Off
About Course

This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees.

Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

Do you want to change the world like Apple?

I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.

The Art of Evangelism

Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!

This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.

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Course Modules

Why Evangelism Matters
Activity: Brainstorm Your Cause
Are You Already An Evangelist?

  1. Introduction
  2. What Is A Cause?
  3. Activity: Analyze 5 Qualities
  4. How Can You Create A Cause?
  5. DICEE & Curve Jumping
  6. Why Do People Join Causes?
  7. Activity: Why Join Your Cause?
  8. Find A Cause: FAQ

  1. Introduction
  2. Define Your Mantra
  3. Activity: Create Your Mantra
  4. Establish Goals
  5. Activity: Create Your Goals
  6. Devise Tactics
  7. Activity: Craft Your Tactics
  8. Create A Plan: FAQ

  1. Introduction
  2. Your Pitch: Preparation
  3. Your Pitch: Practice
  4. Activity: Outline Your Pitch
  5. Tips & Tricks for Your Pitch
  6. Tips & Tricks for Your Close
  7. Activity: Optimize Your Pitch
  8. Sow Your Evangelism Part 1: FAQ

  1. Introduction
  2. Plant Many Seeds
  3. Let 100 Flowers Blossom
  4. Localize Your Efforts
  5. Activity: How Does Your Cause Affect Individuals?
  6. Ignore Titles
  7. Provide A Safe First Step
  8. Sow Your Evangelism Part 2: FAQ

  1. Introduction
  2. Social Media Tips & Tricks
  3. Activity: Optimize Your Social Media Profile

  1. Introduction
  2. Prune & Prioritize
  3. Activity: Prioritize Your Leads
  4. Follow Through
  5. Inspire, Don’t Compete
  6. Beat Your Own Chest
  7. Activity: Celebrate Your Victories
  8. Cultivate Your Evangelism: FAQ

  1. Introduction
  2. Avoid Superficiality
  3. Subjugate Yourself
  4. Remember Your Friends
  5. Activity: Keep in Touch
  6. Avoid Fanaticism
  7. Avoid the Traps of the Harvest Stage: FAQ

  1. Introduction
  2. Why You Need Others for Your Cause
  3. How to Train
  4. How to Deploy
  5. Develop More Evangelists: FAQ
  6. Questions to Ask Evangelist Candidates
  7. Activity: Interview Candidates Effectively

  1. Introduction
  2. The Moral Compass

Learning Points

This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

 
Who this course is for:

 

  • Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
  • Engineers and product managers who are introducing new products
  • Companies that need third-party developers and partners
  • My target audience is not people with more money than brains who want to buy market share and make a quick buck.

  • Define your cause, whether it is a business or a public interest concern
  • Create a mantra, goals, and tactics to further your cause
  • Effectively pitch and demo your product
  • Use the stages of evangelism to accelerate your success
  • Leverage social media to evangelize more widely
  • Find, train, and recruit new evangelists

  • 2.5 hours on-demand video
  • 3 articles
  • 14 downloadable resources
  • Access on mobile and TV
  • Certificate of completion

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Videos

Instructor Speaking Profiles

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of […]

  • Watsonville, CA

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