The Art of Evangelism

Course Details

  • Cost: $94.99
  • Type: Once Off
About Course

This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees.

Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

Do you want to change the world like Apple?

I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.

The Art of Evangelism

Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!

This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.

Contact Us at WeSpeak Global and follow us on Twitter

Course Modules

Why Evangelism Matters
Activity: Brainstorm Your Cause
Are You Already An Evangelist?

  1. Introduction
  2. What Is A Cause?
  3. Activity: Analyze 5 Qualities
  4. How Can You Create A Cause?
  5. DICEE & Curve Jumping
  6. Why Do People Join Causes?
  7. Activity: Why Join Your Cause?
  8. Find A Cause: FAQ

  1. Introduction
  2. Define Your Mantra
  3. Activity: Create Your Mantra
  4. Establish Goals
  5. Activity: Create Your Goals
  6. Devise Tactics
  7. Activity: Craft Your Tactics
  8. Create A Plan: FAQ

  1. Introduction
  2. Your Pitch: Preparation
  3. Your Pitch: Practice
  4. Activity: Outline Your Pitch
  5. Tips & Tricks for Your Pitch
  6. Tips & Tricks for Your Close
  7. Activity: Optimize Your Pitch
  8. Sow Your Evangelism Part 1: FAQ

  1. Introduction
  2. Plant Many Seeds
  3. Let 100 Flowers Blossom
  4. Localize Your Efforts
  5. Activity: How Does Your Cause Affect Individuals?
  6. Ignore Titles
  7. Provide A Safe First Step
  8. Sow Your Evangelism Part 2: FAQ

  1. Introduction
  2. Social Media Tips & Tricks
  3. Activity: Optimize Your Social Media Profile

  1. Introduction
  2. Prune & Prioritize
  3. Activity: Prioritize Your Leads
  4. Follow Through
  5. Inspire, Don’t Compete
  6. Beat Your Own Chest
  7. Activity: Celebrate Your Victories
  8. Cultivate Your Evangelism: FAQ

  1. Introduction
  2. Avoid Superficiality
  3. Subjugate Yourself
  4. Remember Your Friends
  5. Activity: Keep in Touch
  6. Avoid Fanaticism
  7. Avoid the Traps of the Harvest Stage: FAQ

  1. Introduction
  2. Why You Need Others for Your Cause
  3. How to Train
  4. How to Deploy
  5. Develop More Evangelists: FAQ
  6. Questions to Ask Evangelist Candidates
  7. Activity: Interview Candidates Effectively

  1. Introduction
  2. The Moral Compass

Learning Points

This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

 
Who this course is for:

 

  • Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
  • Engineers and product managers who are introducing new products
  • Companies that need third-party developers and partners
  • My target audience is not people with more money than brains who want to buy market share and make a quick buck.

  • Define your cause, whether it is a business or a public interest concern
  • Create a mantra, goals, and tactics to further your cause
  • Effectively pitch and demo your product
  • Use the stages of evangelism to accelerate your success
  • Leverage social media to evangelize more widely
  • Find, train, and recruit new evangelists

  • 2.5 hours on-demand video
  • 3 articles
  • 14 downloadable resources
  • Access on mobile and TV
  • Certificate of completion

View Course Categories

Videos

Instructor Speaking Profiles

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of […]

  • Watsonville, CA

Other Courses

User Reviews

View other courses available

Erica Dhawan

Say Hello to Your Guidebook on How to Manage a Hybrid Team. Get my proven, step by step, results-focused approach to leading your team in the modern world. Forget everything you know about managing a team. The world has changed, work has changed, and the way we manage our teams is no exception. How to […]

  • Once Off
  • Course Cost: $397
  • Erica Dhawan

What would life look like in five years if you stuck with good habits each day from The Habits Academy? Imagine two versions of yourself, 5 years into the future. What would your life be like if you continued to repeat your bad habits each day? From day to day, you may not recognize the […]

  • Join Waiting List
  • Course Cost: $299
  • James Clear
Erica Dhawan

Maybe you have struggled to create authentic connections with colleagues and friends in the virtual workplace need to Decoding Digital Communication. With the increased amount of digital communications, perhaps you have also experienced an increase in miscommunications, uncertainty and angst. What are the hidden signals we are receiving and sending? More importantly, what does it […]

  • Once Off
  • Course Cost: $197
  • Erica Dhawan
JJ DiGeronimo

Power of No Bundle is if you want to get to the next step in your career and life, you have to change how and where you spend your time each day. The proven strategies inside the Power of No Bundle will quickly help you maximize your time and align you towards your desired goals. […]

  • Free
  • Course Cost: $0
  • JJ DiGeronimo
Julie Solomon | The Influencer Podcast | Pitch it Perfect

The only pitch it perfect program that teaches you how to move from side hustle defeat to paid brand collabs—in less than one week. Build a brand, attract raving followers, land national media, and get paid to work with brands you love! Pitch it Perfect The only proven program for content creators and brand founders who want […]

  • Once Off
  • Course Cost: $899
  • Julie Solomon
Noah St. John

How to Manifest ANYTHING 10X Faster Without Using Affirmations through The Afformations Advantage. Feeling frustrated when it comes to manifesting your desires? Like you’re still spinning your wheels, year after year? Do you feel confused…discouraged…even angry about your progress? THE ODDS ARE AGAINST YOU UNLESS YOU GET THIS The Afformations Advantage Did you know that […]

  • Currently Discounted
  • Course Cost: $97
  • Noah St. John
Survive Deep Disruptive Change | Dr. Graeme Codrington San Diego

Survive Disruptive Change For yourself, your team and your business. (Spoiler alert, Covid wasn’t the only deep disruption we’re all going to face in the 2020s). Survive Deep Disruptive Change Get Ready to Deep Disruptive Change FREE video mini-series of the 4IR and the implications for you, your career and your industry. Contact Us at […]

  • Free
  • Course Cost: $0
  • Dr. Graeme Codrington
Zoe Cairns

The Social Media Growth Academy is lead by International Social Media Trainer and consultant Zoe Cairns and her team! It’s a training community for small businesses, entrepreneurs, and social media managers. A membership site all about Social media and Digital! The Academy is full of in-depth training, LIVE Q & A calls, planning sessions, and […]

  • Monthly
  • Course Cost: $36
  • Zoe Cairns

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME