[rank_math_breadcrumb]

The Art of Evangelism

Course Details

  • Cost: $94.99
  • Type: Once Off
About Course

This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees.

Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

Do you want to change the world like Apple?

I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.

The Art of Evangelism

Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!

This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.

Contact Us at WeSpeak Global and follow us on Twitter

Course Modules

Why Evangelism Matters
Activity: Brainstorm Your Cause
Are You Already An Evangelist?

  1. Introduction
  2. What Is A Cause?
  3. Activity: Analyze 5 Qualities
  4. How Can You Create A Cause?
  5. DICEE & Curve Jumping
  6. Why Do People Join Causes?
  7. Activity: Why Join Your Cause?
  8. Find A Cause: FAQ

  1. Introduction
  2. Define Your Mantra
  3. Activity: Create Your Mantra
  4. Establish Goals
  5. Activity: Create Your Goals
  6. Devise Tactics
  7. Activity: Craft Your Tactics
  8. Create A Plan: FAQ

  1. Introduction
  2. Your Pitch: Preparation
  3. Your Pitch: Practice
  4. Activity: Outline Your Pitch
  5. Tips & Tricks for Your Pitch
  6. Tips & Tricks for Your Close
  7. Activity: Optimize Your Pitch
  8. Sow Your Evangelism Part 1: FAQ

  1. Introduction
  2. Plant Many Seeds
  3. Let 100 Flowers Blossom
  4. Localize Your Efforts
  5. Activity: How Does Your Cause Affect Individuals?
  6. Ignore Titles
  7. Provide A Safe First Step
  8. Sow Your Evangelism Part 2: FAQ

  1. Introduction
  2. Social Media Tips & Tricks
  3. Activity: Optimize Your Social Media Profile

  1. Introduction
  2. Prune & Prioritize
  3. Activity: Prioritize Your Leads
  4. Follow Through
  5. Inspire, Don’t Compete
  6. Beat Your Own Chest
  7. Activity: Celebrate Your Victories
  8. Cultivate Your Evangelism: FAQ

  1. Introduction
  2. Avoid Superficiality
  3. Subjugate Yourself
  4. Remember Your Friends
  5. Activity: Keep in Touch
  6. Avoid Fanaticism
  7. Avoid the Traps of the Harvest Stage: FAQ

  1. Introduction
  2. Why You Need Others for Your Cause
  3. How to Train
  4. How to Deploy
  5. Develop More Evangelists: FAQ
  6. Questions to Ask Evangelist Candidates
  7. Activity: Interview Candidates Effectively

  1. Introduction
  2. The Moral Compass

Learning Points

This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

 
Who this course is for:

 

  • Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
  • Engineers and product managers who are introducing new products
  • Companies that need third-party developers and partners
  • My target audience is not people with more money than brains who want to buy market share and make a quick buck.

  • Define your cause, whether it is a business or a public interest concern
  • Create a mantra, goals, and tactics to further your cause
  • Effectively pitch and demo your product
  • Use the stages of evangelism to accelerate your success
  • Leverage social media to evangelize more widely
  • Find, train, and recruit new evangelists

  • 2.5 hours on-demand video
  • 3 articles
  • 14 downloadable resources
  • Access on mobile and TV
  • Certificate of completion

View Course Categories

Videos

Instructor Speaking Profiles

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of […]

  • Watsonville, CA

Other Courses

User Reviews

View other courses available

Hayley Mulenda

LEARN HOW TO REFINE PUBLIC SPEAKING AS A SKILL AND AS A PROFESSION. The Speak Up Course TEACHING YOU HOW TO USE YOUR VOICE FOR IMPACT, INFLUENCE AND INCOME WITH THE SPEAK COURSE. Hayley specialises in delivering unforgettable and powerful keynotes that show that trials don’t happen to you, they can happen for you. Her […]

  • Once Off
  • Course Cost: $240
  • Hayley Mulenda
Blake Morgan

What if your company was actually customer-focused, and YOU were the one to help the company get there for the customer of the future? What if you stopped simply talking about becoming a customer-centric organization…and started actually being a customer-centric organization? What if you could ensure your business, no matter the size, would be here in […]

  • Once Off
  • Course Cost: $299
  • Blake Morgan
Daymond John

Learn the proper way to set up your business and how to start Building Business Credit for your future success. As “The Peoples Shark”, Daymond has made an impact on the hopeful entrepreneurs vying for an investment in the Tank, as well as the millions of weekly viewers sitting at home, through his relatable story […]

  • Currently Discounted
  • Course Cost: $27
  • Daymond John

Many of today’s companies are finding that offering more flexible Work from Anywhere options—whether it be hybrid, in-office, or entirely remote—can yield immense benefits for their business. And for individual workers ready to take the plunge, these new ways of working can be professionally empowering. In this course, discover strategies that can help you successfully […]

  • Once Off
  • Course Cost: $24.99
  • Sarah Aviram
Jasmine Star - THE JASMINE STAR SHOW

Time For A Brand Refresh and Branding Strategies? Are you frustrated because you feel invisible no matter how much work you do to grow your business? Are you willing to do the work, but not sure which tactics will provide the best results? Beyond taking risks, Jasmine Star understands the challenge of thinking like a […]

  • Currently Discounted
  • Course Cost: $74
  • Jasmine Star
Shep Hyken

Create an amazing On-Demand Customer Service experience, a collaborative corporate culture, and increase repeat business and revenue. What Is Happening on the Inside of Your Organization Is Felt on the Outside by Your Customers. The importance of a corporate culture that fulfills and excites its employees cannot be underestimated. Some of the best organizations know […]

  • Once Off
  • Course Cost: $497
  • Shep Hyken
Kathy Caprino

Dramatically boost your joy, happiness, and success – and reduce burnout and stress – in your Amazing Career Project (and your life) today. Join the Amazing Career Project and take the right action to experience the relief and peace that comes from positive change. These are the tools, strategies, live coaching and expert guidance to […]

  • Join Waiting List
  • Course Cost: $995
  • Kathy Caprino
Nancy Silverton

TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]

  • Billed Annually
  • Course Cost: $81.6
  • Nancy Silverton

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME