[rank_math_breadcrumb]

The Art of Evangelism

Course Details

  • Cost: $94.99
  • Type: Once Off
About Course

This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees.

Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are.

Do you want to change the world like Apple?

I first learned the technique of evangelism at Apple where my job was to convince developers to believe in Macintosh before it was “real.” I also used evangelism to convince developers and customers to believe in Apple during some of its challenging times. And the rest is history.

The Art of Evangelism

Subsequently I’ve used evangelism to introduce many new products. I’m currently the chief evangelist of Canva, the online graphics design service that empowers people to create great graphics. We’ve signed up over 10 million customers in 179 countries in less than four years. That’s the power of evangelism!

This course distills my 30+ years of experience as an evangelist into a straightforward handbook for putting evangelism into action.

Contact Us at WeSpeak Global and follow us on Twitter

Course Modules

Why Evangelism Matters
Activity: Brainstorm Your Cause
Are You Already An Evangelist?

  1. Introduction
  2. What Is A Cause?
  3. Activity: Analyze 5 Qualities
  4. How Can You Create A Cause?
  5. DICEE & Curve Jumping
  6. Why Do People Join Causes?
  7. Activity: Why Join Your Cause?
  8. Find A Cause: FAQ

  1. Introduction
  2. Define Your Mantra
  3. Activity: Create Your Mantra
  4. Establish Goals
  5. Activity: Create Your Goals
  6. Devise Tactics
  7. Activity: Craft Your Tactics
  8. Create A Plan: FAQ

  1. Introduction
  2. Your Pitch: Preparation
  3. Your Pitch: Practice
  4. Activity: Outline Your Pitch
  5. Tips & Tricks for Your Pitch
  6. Tips & Tricks for Your Close
  7. Activity: Optimize Your Pitch
  8. Sow Your Evangelism Part 1: FAQ

  1. Introduction
  2. Plant Many Seeds
  3. Let 100 Flowers Blossom
  4. Localize Your Efforts
  5. Activity: How Does Your Cause Affect Individuals?
  6. Ignore Titles
  7. Provide A Safe First Step
  8. Sow Your Evangelism Part 2: FAQ

  1. Introduction
  2. Social Media Tips & Tricks
  3. Activity: Optimize Your Social Media Profile

  1. Introduction
  2. Prune & Prioritize
  3. Activity: Prioritize Your Leads
  4. Follow Through
  5. Inspire, Don’t Compete
  6. Beat Your Own Chest
  7. Activity: Celebrate Your Victories
  8. Cultivate Your Evangelism: FAQ

  1. Introduction
  2. Avoid Superficiality
  3. Subjugate Yourself
  4. Remember Your Friends
  5. Activity: Keep in Touch
  6. Avoid Fanaticism
  7. Avoid the Traps of the Harvest Stage: FAQ

  1. Introduction
  2. Why You Need Others for Your Cause
  3. How to Train
  4. How to Deploy
  5. Develop More Evangelists: FAQ
  6. Questions to Ask Evangelist Candidates
  7. Activity: Interview Candidates Effectively

  1. Introduction
  2. The Moral Compass

Learning Points

This course is for people who want to make a difference. If you want to transcend traditional sales and marketing in order to create believers, this course is for you. If you want to challenge the status quo, the mediocre, and the mundane, take action to become a world-class evangelist.

 
Who this course is for:

 

  • Entrepreneurs, marketers, and salespeople trying to rise above the noise level in their markets by creating and promoting fantastic products
  • Engineers and product managers who are introducing new products
  • Companies that need third-party developers and partners
  • My target audience is not people with more money than brains who want to buy market share and make a quick buck.

  • Define your cause, whether it is a business or a public interest concern
  • Create a mantra, goals, and tactics to further your cause
  • Effectively pitch and demo your product
  • Use the stages of evangelism to accelerate your success
  • Leverage social media to evangelize more widely
  • Find, train, and recruit new evangelists

  • 2.5 hours on-demand video
  • 3 articles
  • 14 downloadable resources
  • Access on mobile and TV
  • Certificate of completion

View Course Categories

Videos

Instructor Speaking Profiles

Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of […]

  • Watsonville, CA

Other Courses

User Reviews

View other courses available

Nancy Silverton

TRAVEL TO CALIFORNIA AND ITALY AND MAKE THE MOST DELICIOUS FOOD POSSIBLE Bring Nancy’s CALIFORNIA CUISINE flavors home and learn the tricks and techniques for creating family meals, seasonal recipes, and dazzling dinner parties. GET TO KNOW NANCY Stream over 5 hours of video, including a documentary that takes you to Nancy’s homes in Italy […]

  • Billed Annually
  • Course Cost: $81.6
  • Nancy Silverton
Mike Saunders

Digitally transform your business by using the Human Centric Course and the need to ‘digitise’ and that if you ‘want your business to succeed’. However, if you just ‘put’ technology into your business, all your business challenges won’t just magically disappear. You need to use that tech to make your processes and procedures more efficient. […]

  • Once Off
  • Course Cost: $35
  • Mike Saunders

Successfully make working from home work requires massive amounts of discipline, retraining your brain, and clearly communicating with everyone around you. This course gives you everything you need to work productively whether you work from home all the time or just a few days a month. The online course that will teach you how to […]

  • Once Off
  • Course Cost: $139
  • Jones Loflin
Keith Ferrazzi

Extraordinary Teams: Require Extraordinary Leadership Coaching The disruptive pressures of the marketplace are astounding. A constantly shifting landscape requires radically adaptable leadership. Ferrazzi Learning Academy introduces a new framework for leaders to achieve unparalleled growth in their organizations while mitigating the unforeseen risks that inevitably occur in disruptive markets. Leadership Coaching For over 20 years, […]

  • Once Off
  • Course Cost: $997
  • Keith Ferrazzi
Guy Kawasaki

This course will explain how to use a technique called Art of evangelism to change the hearts, minds, and actions of your customers, colleagues, and employees. Evangelism is an innovative approach to sales, marketing, and management. It means mobilizing your customers and staff into becoming as passionate about a cause as you are. Do you […]

  • Once Off
  • Course Cost: $94.99
  • Guy Kawasaki
Kathy Caprino

Dramatically boost your joy, happiness, and success – and reduce burnout and stress – in your Amazing Career Project (and your life) today. Join the Amazing Career Project and take the right action to experience the relief and peace that comes from positive change. These are the tools, strategies, live coaching and expert guidance to […]

  • Join Waiting List
  • Course Cost: $995
  • Kathy Caprino

Kindra’s most comprehensive digital storytelling training program. Stories That Stick Mastery is designed to engrain the skill of storytelling into your psychology; giving you the tools to captivate customers, influence audiences and transform your business. Transform Your Purpose into a Story that Captivates and Converts Craft the 4 most critical stories to your business that […]

  • Once Off
  • Course Cost: $395
  • Kindra Hall
Jay Shetty | Now On Purpose

Growing to build your brand on Social Media Growth can be challenging. I know you’re tired of perfecting every post, finding the perfect hashtags, and wondering if anyone is paying attention to your content. Luckily, I have a solution for you. Do you feel a calling to share your story with the world? Do you […]

  • Currently Discounted
  • Course Cost: $399
  • Jay Shetty

The profiles and artwork embedded on these pages are from various speakers and talent.

WeSpeak Global provides costs that are accurate at time of publishing.

These remain the property of its owner and not affiliated with or endorsed by WeSpeak Global.

Course Fees listed on this website are intended to serve as a guideline only.

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME