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Joseph Jaffe belongs to these Categories
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change. Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, […]
Joseph Jaffe – Business Strategy is a multiple author, serial entrepreneur and one of the most sought-after consultants, speakers and thought leaders on marketing, innovation, disruption and change.
Joseph is Admiral at the HMS Beagle, a strategic consultancy that helps its clients navigate the journey to survival…and ultimately thrival. HMSB specializes in developing training, facilitated workshops, survival and growth plans for the smallest of startups to the largest of legacy brands.
Throughout his career, Jaffe has worked with some of the largest brands in the world, including the likes of IBM, Coca-Cola, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.
Joseph Jaffe – Business Strategy 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. Built to Suck announces the coming Corporapocalypse and outlines a clear path to salvation, rebirth and transformation.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, Adweek and the list continues.
What’s your Heresy?
Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect story of change and chaos in business and what business leaders can do about it. Attendees will get a sneak brief to the upcoming book, “Built to Suck: The inevitable demise of the corporation…and how to save it?” and how the “heresy” philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to “put yourself out of business” and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).
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