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Scott McKain is an internationally known distinction expert, bestselling author, keynote speaker and virtual presenter. Scott is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition. He has a unique style has earned him induction into the Professional Speakers Hall […]
Scott McKain is an internationally known distinction expert, bestselling author, keynote speaker and virtual presenter.
Scott is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition.
He has a unique style has earned him induction into the Professional Speakers Hall of Fame — and his remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only 24 selected for inclusion in the Sales and Marketing Hall of Fame.
He is currently “Corporate Educator in Residence” at High Point University, named by U.S. News & World Report as the nation’s “most innovative” university.
Scott McKain has over three decades of research and experience and has spoken and consulted for the world’s most influential corporations, presenting his business strategies on platforms in all fifty states and twenty-two countries.
His latest book, ICONIC, named as a Forbes “Top 10 Pick of the Year,” is the instruction guide for professionals and organizations to become so distinctive they not only stand out in their industry, but set the benchmark for innovation, customer experience and employee culture.
CREATE DISTINCTION
In this keynote or workshop, Scott McKain teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.
The most important question we must confront is: “WHY would we get chosen instead of our competition?”
THE ULTIMATE CUSTOMER EXPERIENCE
There is a stunning difference between what customers want and what most organizations offer. And, as Scott McKain’s research proves, this widening gulf creates dissatisfaction, distrust, and –worst of all for any business — disloyalty.
What customers really want today is a superior client experience. Certainly, they want good service, a great product, and a competitive price. However, what creates client loyalty is a connection through personalization, differentiation, and emotion.
A critical question for you is: What is the ultimate experience that a customer could have as they do business with your organization? Scott McKain has vast experience and cutting-edge strategies on how to create distinction and deliver ultimate customer experiences®.
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Keynote Topics
What To Do When “Great” Isn’t Good Enough to Grow Your Business
In this keynote or workshop, Scott teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.
The most important question we must confront is: “WHY would we get chosen instead of our competition?”
Delivering What Customers REALLY Want
There is a stunning difference between what customers want and what most organizations offer. And, as Scott McKain’s research proves, this widening gulf creates dissatisfaction, distrust, and –worst of all for any business — disloyalty.
What customers really want today is a superior client experience. Certainly, they want good service, a great product, and a competitive price. However, what creates client loyalty is a connection through personalization, differentiation, and emotion.
How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
KEY AUDIENCE TAKEAWAYS:
The Five Factors of Iconic Performance
The ONLY two factors upon which customers will judge you
Why much of what you’ve heard – like “under promise/over deliver,” “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.
Improved results from learning the required steps for Iconic performance
Expanded appreciation of the importance of personal responsibility in team success
Advanced skills and thinking on the important issue of improving processes
Enhanced precision about goals and organizational direction
Videos
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