Scott McKain is an internationally known distinction expert, bestselling author, keynote speaker and virtual presenter.

Scott is a customer experience (the Ultimate CX®) and distinction expert teaching companies and individuals how to establish strategies and execute seamlessly to stand out from the competition.

He has a unique style has earned him induction into the Professional Speakers Hall of Fame — and his remarkable content earned him membership (along with Dale Carnegie, Zig Ziglar, and Og Mandino) as one of only 24 selected for inclusion in the Sales and Marketing Hall of Fame.

He is currently “Corporate Educator in Residence” at High Point University, named by U.S. News & World Report as the nation’s “most innovative” university.

Scott McKain has over three decades of research and experience and has spoken and consulted for the world’s most influential corporations, presenting his business strategies on platforms in all fifty states and twenty-two countries.

His latest book, ICONIC, named as a Forbes “Top 10 Pick of the Year,” is the instruction guide for professionals and organizations to become so distinctive they not only stand out in their industry, but set the benchmark for innovation, customer experience and employee culture.

Scott McKain | Customer Service

CREATE DISTINCTION

In this keynote or workshop, Scott McKain teaches how to create distinction. He will show you how to deliver ultimate customer experiences® to earn customers for life.

The most important question we must confront is: “WHY would we get chosen instead of our competition?”

• • The five steps of an Ultimate Customer Experience®

• • Why the experience – and not service – generates loyalty; and what you need to do to create it

• • The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization

• • The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

THE ULTIMATE CUSTOMER EXPERIENCE

There is a stunning difference between what customers want and what most organizations offer. And, as Scott McKain’s research proves, this widening gulf creates dissatisfaction, distrust, and –worst of all for any business — disloyalty.

What customers really want today is a superior client experience. Certainly, they want good service, a great product, and a competitive price. However, what creates client loyalty is a connection through personalization, differentiation, and emotion.

A critical question for you is: What is the ultimate experience that a customer could have as they do business with your organization? Scott McKain has vast experience and cutting-edge strategies on how to create distinction and deliver ultimate customer experiences®.

• • The five steps of an Ultimate Customer Experience®

• • Why the experience – and not service – generates loyalty; and what you need to do to create it

• • The information you need to personalize the experience, in order to intensify the customer’s commitment to your organization

• • The Six Disconnections Between Organizations and Customers — and how to bridge the gaps so you can engage distinctively

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