Author: Scott McKain
In other words, workers burned out by the “hustle culture” so recently prevalent have decided to either quit their jobs — or perhaps even more damaging to businesses — disengage themselves from where they are working. In a brilliant article in a recent edition of the Wall St. Journal, Lindsay Ellis and Angela Yang reveal that what we’ve […]
In other words, workers burned out by the “hustle culture” so recently prevalent have decided to either quit their jobs — or perhaps even more damaging to businesses — disengage themselves from where they are working.
In a brilliant article in a recent edition of the Wall St. Journal, Lindsay Ellis and Angela Yang reveal that what we’ve been calling the Great Resignation could lead to something else entirely. It is, they suggest, “Quiet Quitting.”
As the article in the Journal states, ” It isn’t about getting off the company payroll, these employees say. In fact, the idea is to stay on it—but focus your time on the things you do outside of the office.” The article continues, “Across generations, U.S. employee engagement is falling, according to survey data from Gallup, but Gen Z and younger millennials, born in 1989 and after, reported the lowest engagement of all during the first quarter at 31%.”
With employee engagement rates at an all-time low, businesses need to find a way to address this problem, or they’ll face even more turnover and disengagement in the coming years.
I’ve written about my issues with the “hustle culture” many times. In my opinion, this pushy, “bro” approach in leadership and sales has only made money for the hustlers trying to sell you a program or training on how to do it their way. It does not work for the customers of their programs who turn off their prospects with their pseudo-domineering approach or prospective employees who do not desire to work for a tyrant.
It’s not possible to hustle all the time without burning out. And when you burn out, you either have to take a break or leave altogether. This recalibration of the work/life balance is part of what we see with the Great Resignation — people are leaving their jobs because they can’t handle the hustle anymore. They need a break, but often times they don’t know how to take one without feeling like they’re giving up.
If you’re a business owner, it’s time to look at your culture and see if hustle is really what you want to encourage. If not, it is time to make some changes.
Something many missed in my work about creating distinction is this: you cannot attain distinction by demand. Hustlers cannot legitimately claim, “I am distinctive!” Your customers and community determine that level of marketplace uniqueness. Not you.
All hustle does is create a lot of noise that drowns out the signal of what actually makes you distinctive. It is the antithesis of sustainable marketing, and it will, eventually, lead to the Quiet Quitting we’re seeing today.
What do you think? Have you been affected by hustle culture? Let Scott McKain know. Want to discover a sustainable way to create distinction — and distinctive engagement with your team? Let me know.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
This has been a year like no other in Defying the odds. It has no doubt tested every ounce of our faith, our resilience and our belief in the future in owning your life. Some of us have already reached our tipping point whilst others are hanging on by a sheer tread. I acknowledge all […]
I’ve often wished there were a remote control for real life that let you fast forward through the unpleasant parts and pause on the good stuff just so that Everything You Need to Enjoy One Tech-Free Day a Week. There’s not, but there is a practice that will put you back in control of your […]
Tani Moodley is based in Cape Town, South Africa. She is a seasoned HR Advisor with a career spanning over 20 years in mining, exploration, online marketing and financial services. Tani Moodley has produced the Vlog on Moments of Transition for WeSpeak Global. As a parent I am constantly preoccupied with the kind of world […]
I was fantasising about a new Outlook feature today. No really, I am that sad! Here was my fantasy, Stop inviting everyone whenever you create a new meeting event, there is a little box showing the estimated meeting cost. This cost should double as you double the length of the meeting and also double when […]
This is a great article on Bringing the mountains home which addresses employee happiness and developing a beneficial culture that contributes to a business’ success. *** Written by Travis Gale, CEO of Appletree Catalyst Agency, which discusses how to deal with end-of-year burnout and how to ‘Bringing the mountains home’. This past festive season, I […]
As Gerd often says that we keep asking the wrong question i.e. ‘what will 2022 bring?’ Instead, we should ask ‘what kind of future do we want?‘ This is a key point Gerd also reiterates in his year-end interviews; below. The Hong Kong Economic Journal, asked Gerd to talk about the future and what’s happening in a […]
Getting absolutely clear about HOW TO UNCOVER YOUR PASSION is critical to your success as an entrepreneur. You want a passion that you are willing to shout from the rooftops—that you’ll share with everyone, even strangers at a cocktail party. Why is identifying your unique passion so important? Because passion is fundamental to your forward progress. […]
The Comeback Kids and “Misery loves company” so the saying goes – and in the age of Covid that seems to be the gravitational force that currently drives social and media conversations. Our attention is being continuously siloed toward the latest business failure, business rescue and somebody we know being adversely affected by the pandemic. […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
