Author: Scott McKain
In other words, workers burned out by the “hustle culture” so recently prevalent have decided to either quit their jobs — or perhaps even more damaging to businesses — disengage themselves from where they are working. In a brilliant article in a recent edition of the Wall St. Journal, Lindsay Ellis and Angela Yang reveal that what we’ve […]
In other words, workers burned out by the “hustle culture” so recently prevalent have decided to either quit their jobs — or perhaps even more damaging to businesses — disengage themselves from where they are working.
In a brilliant article in a recent edition of the Wall St. Journal, Lindsay Ellis and Angela Yang reveal that what we’ve been calling the Great Resignation could lead to something else entirely. It is, they suggest, “Quiet Quitting.”
As the article in the Journal states, ” It isn’t about getting off the company payroll, these employees say. In fact, the idea is to stay on it—but focus your time on the things you do outside of the office.” The article continues, “Across generations, U.S. employee engagement is falling, according to survey data from Gallup, but Gen Z and younger millennials, born in 1989 and after, reported the lowest engagement of all during the first quarter at 31%.”
With employee engagement rates at an all-time low, businesses need to find a way to address this problem, or they’ll face even more turnover and disengagement in the coming years.
I’ve written about my issues with the “hustle culture” many times. In my opinion, this pushy, “bro” approach in leadership and sales has only made money for the hustlers trying to sell you a program or training on how to do it their way. It does not work for the customers of their programs who turn off their prospects with their pseudo-domineering approach or prospective employees who do not desire to work for a tyrant.
It’s not possible to hustle all the time without burning out. And when you burn out, you either have to take a break or leave altogether. This recalibration of the work/life balance is part of what we see with the Great Resignation — people are leaving their jobs because they can’t handle the hustle anymore. They need a break, but often times they don’t know how to take one without feeling like they’re giving up.
If you’re a business owner, it’s time to look at your culture and see if hustle is really what you want to encourage. If not, it is time to make some changes.
Something many missed in my work about creating distinction is this: you cannot attain distinction by demand. Hustlers cannot legitimately claim, “I am distinctive!” Your customers and community determine that level of marketplace uniqueness. Not you.
All hustle does is create a lot of noise that drowns out the signal of what actually makes you distinctive. It is the antithesis of sustainable marketing, and it will, eventually, lead to the Quiet Quitting we’re seeing today.
What do you think? Have you been affected by hustle culture? Let Scott McKain know. Want to discover a sustainable way to create distinction — and distinctive engagement with your team? Let me know.
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
You can turn an unpredictable world into predictable results. It comes down to the practices we have in our businesses and with those around us. Even though we might not be able to predict the exact timing of a breakthrough, the practices create the conditions necessary to have a breakthrough, even making that breakthrough inevitable […]
Most people experience discomfort and they run. Hunting Discomfort may be the experience of pain (and that’s… unpleasant), but on the other side of that pain are breakthrough results. If you’re committed to breakthrough results, hunting discomfort will get you there, even to give a TED Talk. Everyone knows that giving a TED Talk is […]
We all end up needing to have an Uncomfortable Conversations. We may have to share with someone our unmet expectations, disappointment, or actual annoyance. This could be with a direct report, our boss, a peer, a spouse, or maybe even a child. No one likes these situations, but we must deal with them appropriately in […]
Change Your Sleep, Change Your Life: Do you suffer from the inability to go to sleep? I have my entire life. Until lately things have finally begun to change, but it is a choice, as I’ve begun to make and keep simple promises that are making a huge difference. Change Your Sleep, Change Your Life […]
going through the Pondoland at 04h00 I listened to the voice note from Chris, a friend of mine who had invited me to join him on a MTB ride from Mboyti to Port Edward. Having hiked and run this section a few times before I was keen to experience it by bike, a sport I […]
Empowering Innovators Mindset in today’s fast-paced technological landscape, organizations struggle to stay relevant and innovative. With technology rapidly evolving, traditional business models and strategies become obsolete. This inability to adapt and innovate leaves companies stagnant, eventually causing them to fall behind their competition. The key to survival in this highly competitive environment lies in fostering […]
Last month, something happened to me at an event that hasn’t happened in well over a decade and How to Overcome the Fear of Public Speaking. I wish it were something cool like audience members throwing money and candy at me as they cheered “Bravo!” and “Encore!” But that’s never happened, and probably never will. […]
Are you hiring employees of the past or employees of the future and Do You Need People Analytics? How we think about employees and what they value has changed drastically over the years. Decades ago, employees were there to punch their time cards and climb the corporate ladder. Even just a few years ago, employees […]
No results available
Our Mission
© All rights reserved 2025. Created using VOXEL THEME