Secrets of Successful Keynote Speaker Booking

You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]

Digital Natives have grown up in a world that has been called the VUCA world. This is an acronym that covers four areas outlined below. V equals volatile U equals uncertain C equals complex A equals ambiguous There is a corresponding VUCA response that we can take advantage of as we walk with Digital Natives […]

Acceptance – Cave In or Lean In?: “When you argue with reality you lose – but only 100% of the time.” Byron Katie I love Katie’s words because they speak to the simple truth – we can’t change reality. Yet there are times in our lives when we don’t like or want the reality we […]

Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]

It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus.   Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]

Zigazoo is the new “TikTok” for kids. In a nutshell, it’s an education/entertainment app, which engages students in meaningful learning and problem-solving activities whilst entertaining them. It doesn’t seem so harmful, does it? But, is it safe for kids? The terms of service (but not the app description) clearly state that Zigazoo is meant to […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable.  You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you […]