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The Silicon Valley Unicorn craze is slowly fading, and in the dawn of the fourth industrial revolution, all eyes are riveting to startup in Africa, India, and South America as the new battlegrounds, yet people have no real understanding of the challenges faced by homegrown startups in these regions, trying to innovate in harsh environments, […]
The global market economy is facing a tough time, with billions of dollars lost this week alone — and the local market is following suit with wisdom all around us The outlook is negative and some economies are preparing for another crisis. This does not provide an inspiring environment for someone looking to start or […]
Rules of Personal Branding if you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand? The personal brand or Personal Branding consists of treating a physical person as a commercial brand in […]
A sales slump is a time in which a sales pipeline loses its momentum, leads slow down, or stop coming in altogether, opportunities that are already in play begin to stagnate, and deals that we were sure to win we either lose to a competitor or to a lack of decision-making readiness from the customer. […]
If you’ve ever sat through a presentation that left you wondering if you showed up at the wrong venue, most likely the organiser and planner didn’t put much thought into HIRING KEYNOTE SPEAKER. When investing in a keynote speaker you want to get the most bang for your buck, especially considering some of the exorbitant […]
Stop shoving Do-it-Yourself Options technology on your customer that serve you, but not them! I drop in to my local Wells Fargo branch to get a document notarized and the teller at the counter directs me to scan the QR code on the poster nearby to get on their “digital waiting list.” I say […]
Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]
Take charge of your digital habits and screen time and the added pressure of being available 24/7 can make you feel trapped and unsure of where to start. Do you reach for your phone without thinking about it? Do you interrupt a conversation to click on Instagram or WhatsApp the moment you see a notification […]
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