Author: Lisa Orrell
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity […]
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity on who you are AND who you aspire to be, make the necessary changes, and then conduct yourself accordingly.
However, there are other important reasons why companies should empower and encourage their employees to focus on Personal Branding. Here are four key benefits that perhaps you haven’t considered:
Increases Morale & Understanding
A simple phrase that I share in the Personal Branding Workshops and Keynotes I conduct for corporate events, that quickly puts this into perspective, is: “Whenever someone has contact with you, your Personal Brand is either strengthened or weakened”. When an employee takes that concept seriously, be they entry-level or senior-level, an internal behavior barometer is created that helps them effectively manage their Personal Brand by monitoring what they say and how they act. This certainly isn’t easy for everyone (of any age or career-level!) but the more employees who adopt that mindset, the better. It is a critical component in turning a toxic department or company culture into a healthier one.
Improves Employee Satisfaction and Retention
As an employee becomes clear on their Personal Branding, they become more clear on their personal and professional values. This normally leads to asking themselves things like: Am I in the right job or role? Do I even like what I do or should I make a career change? Does my Boss, or the Company, mesh with my Personal Brand values? Those are all valid questions. Knowing the answers to them benefits your company because it improves the odds of having employees “truly happy to be there”…and that improves employee satisfaction and talent retention.
Encourages Open Communication
So what if you have a great employee who doesn’t like their job, or role, or Boss? Wouldn’t it be better to know so you can possibly help them move into a different role or department, versus lose them to the competition? Empowering employees to focus on Personal Branding can help foster open dialogue and communication with their Supervisors and/or HR, and that also benefits your company.
Better Prepares Younger Employees for Leadership Roles
A majority of Gen Z and Millennial employees who attend my presentations do not feel adequately prepared by their employers to assume management and leadership roles. Yet, due to the extreme generational shifts occurring in the workforce nowadays, such as the massive Baby Boomer population aging, Millennials and Gen Zers are getting moved into those roles faster and younger than generations before them out of necessity.
But their feelings of “not being prepared” aren’t just based my own observations. It is supported by significant research that you can easily find online, so I won’t site stats and factoids here. However, I will say that companies need to take this seriously and provide their younger employees with Leadership Development training quickly. And educating them on Personal Branding should be the FIRST step in their leadership development process.
They have to know “who they are and who they want to be” in order to perform in management and leadership roles effectively. Again, Personal Branding is all about self-awareness, acknowledging your weaknesses (such as having a bad temper or being poor at communication), making changes to improve yourself, but also understanding your strengths.
In closing, there are many other reasons why educating employees about Personal Branding can benefit your company, but I hope the four I shared are enough to shed some light on its importance.
One last point: My employee audiences often range in age from their 20’s to 60’s. And every time I present this particular keynote or workshop, “older” attendees always say that they wish people had been talking about Personal Branding when they first entered the workforce, or even while they were in college. Thus, employees of all ages find value in developing and managing their Personal Brand at work…and it’s never too early or too late to start!
Author Bio:
Lisa Orrell, CPC, is globally recognized as The Chief of Change. As such, she’s an in demand Corporate and College Speaker, Author, Certified Leadership & Life Coach, and Media Guest. Her four award-winning business books, including “Your Employee Brand is in Your Hands”, can be found on Amazon, and you can visit Lisa’s website to see her presentation topics, client list, vids, and more
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
No results available
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
How many times have you written off an entire company based on your interactions with ONE employee? Don’t make the choice Xfinity made… A few weeks ago I got a call out of the blue that left me so shocked I have to share the story. Let’s get into it… We’ve all been […]
Sam Stewart, She survived breast cancer, an abusive marriage, financial ruin, a failed suicide attempt, body dysmorphia and much more, rises to the top and is back on her feet with purpose. If Oprah Winfrey, Brené Brown and Joan of Arc somehow managed to have a lovechild together, the result would most likely be Cape […]
The Dos and Don’ts of Handling Courageous Conversations at work or in your personal life that needs to happen that you keep putting off? We all face difficult conversations that need to be handled, but we all dread them. We can call these ‘Courageous Conversations’ because they oftentimes require so much courage to handle. In […]
The role of Leadership in a crisis, Leading through and out of a crisis is not easy. The uncertainty a crisis brings can leave people feeling disorientated, overwhelmed and unable to act. Intentional leadership is key in these times and those leaders who are able to slow down, step back and challenge their perspectives and exercise […]
Value is the differentiator as Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the VALUE IS THE DIFFERENTIATOR they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on […]
Odds are good that you’re doing 10 SMALL THINGS YOU SHOULDN’T SWEAT AT WORK things to proactively manage how you present yourself at work: writing concise emails, speaking up in meetings, and trying not to make your sentences sound like questions. But when you’re in the first phases of your career, sometimes understanding office etiquette […]
Leadership Hack: How Sticky Notes Can Help Your Career Sticky notes have been my savior. And I don’t mean in a “don’t forget the milk” kind of way. True, sticky notes are great for grocery lists, but what I’m talking about here is how a few small squares helped me become a better leader, and […]
New York, USA (24 March 2022) – The endangered black rhino in South Africa will receive extraordinary help from Wall Street with a new “Rhino Bond” that will only increase in value as the animal’s population increases! The pilot project has already been backed by the Washington-based lender which has issued a $150 million loan (over R2 […]
No results available
Our Mission
© All rights reserved 2025. Created using VOXEL THEME