Author: Lisa Orrell
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity […]
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity on who you are AND who you aspire to be, make the necessary changes, and then conduct yourself accordingly.
However, there are other important reasons why companies should empower and encourage their employees to focus on Personal Branding. Here are four key benefits that perhaps you haven’t considered:
Increases Morale & Understanding
A simple phrase that I share in the Personal Branding Workshops and Keynotes I conduct for corporate events, that quickly puts this into perspective, is: “Whenever someone has contact with you, your Personal Brand is either strengthened or weakened”. When an employee takes that concept seriously, be they entry-level or senior-level, an internal behavior barometer is created that helps them effectively manage their Personal Brand by monitoring what they say and how they act. This certainly isn’t easy for everyone (of any age or career-level!) but the more employees who adopt that mindset, the better. It is a critical component in turning a toxic department or company culture into a healthier one.
Improves Employee Satisfaction and Retention
As an employee becomes clear on their Personal Branding, they become more clear on their personal and professional values. This normally leads to asking themselves things like: Am I in the right job or role? Do I even like what I do or should I make a career change? Does my Boss, or the Company, mesh with my Personal Brand values? Those are all valid questions. Knowing the answers to them benefits your company because it improves the odds of having employees “truly happy to be there”…and that improves employee satisfaction and talent retention.
Encourages Open Communication
So what if you have a great employee who doesn’t like their job, or role, or Boss? Wouldn’t it be better to know so you can possibly help them move into a different role or department, versus lose them to the competition? Empowering employees to focus on Personal Branding can help foster open dialogue and communication with their Supervisors and/or HR, and that also benefits your company.
Better Prepares Younger Employees for Leadership Roles
A majority of Gen Z and Millennial employees who attend my presentations do not feel adequately prepared by their employers to assume management and leadership roles. Yet, due to the extreme generational shifts occurring in the workforce nowadays, such as the massive Baby Boomer population aging, Millennials and Gen Zers are getting moved into those roles faster and younger than generations before them out of necessity.
But their feelings of “not being prepared” aren’t just based my own observations. It is supported by significant research that you can easily find online, so I won’t site stats and factoids here. However, I will say that companies need to take this seriously and provide their younger employees with Leadership Development training quickly. And educating them on Personal Branding should be the FIRST step in their leadership development process.
They have to know “who they are and who they want to be” in order to perform in management and leadership roles effectively. Again, Personal Branding is all about self-awareness, acknowledging your weaknesses (such as having a bad temper or being poor at communication), making changes to improve yourself, but also understanding your strengths.
In closing, there are many other reasons why educating employees about Personal Branding can benefit your company, but I hope the four I shared are enough to shed some light on its importance.
One last point: My employee audiences often range in age from their 20’s to 60’s. And every time I present this particular keynote or workshop, “older” attendees always say that they wish people had been talking about Personal Branding when they first entered the workforce, or even while they were in college. Thus, employees of all ages find value in developing and managing their Personal Brand at work…and it’s never too early or too late to start!
Author Bio:
Lisa Orrell, CPC, is globally recognized as The Chief of Change. As such, she’s an in demand Corporate and College Speaker, Author, Certified Leadership & Life Coach, and Media Guest. Her four award-winning business books, including “Your Employee Brand is in Your Hands”, can be found on Amazon, and you can visit Lisa’s website to see her presentation topics, client list, vids, and more
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
WHAT MAKES A WINNING TEAM: 4 key lessons from the lion pride and the victorious 2019 RWC Springbok rugby team It was an exceptional result that captivated a nation. One year ago this November South Africa’s national rugby team, the Springboks, lifted the Webb-Ellis trophy into the Yokohama sky, winners of the 2019 Rugby World […]
I’ve been studying growth lately — human Growth Through Discomfort — and the most common models out there seem to be a bit misleading. Or, at the very least, incomplete. You’ve probably seen something that looks like this: It plays up the purely positive aspects of growth without at least an acknowledgment of the discomfort […]
Did you hear the fascinating story of The Profitability of Integrity about the French mountaineer who found a box of precious gems and decided to do something most wouldn’t do? Read on! ~ Can you make money from your Integrity? I stand firm in the belief that people do business with those they TRUST, can […]
We all know remote working and the loneliness in your team has had a large impact on our mental health with loneliness being cited as the most common emotion being experienced by entrepreneurs, leaders and employees. This can cause us to withdraw and be less committed, creative, collaborative and attentive, and both the quality and […]
Lift as You Rise is Bonang Mohale’s book, published during his tenure as CEO of Business Leadership South Africa. He is a highly respected South African businessman, who is known as much for his patriotism and his active role in seeking to advance his country’s interests as for the leading role he has played in […]
The word strategy has become a word that often evokes fear, confusion, and in most cases stress as to how to Identifying and executing a winning strategy. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often […]
The Mindset That Makes Me a Successful Speaker and communicating well have been integral parts of my identity for as long as I can remember. Whether it was a classroom full of my peers back in school or an auditorium full of strangers at a big event, there has always been something immensely fulfilling about […]
One evening in December 1994 a life-threatening situation with a friend of mine was getting her washing off the passenger seat of her car when the door opened, a man put a knife to her throat and said, “Move over or I’ll kill you.” She moved over into the passenger seat, and even helped him […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
