Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
11 days ago was the last time I have been outside and even had the privilege to go for a car ride which gave me the promise of perspective. I had just returned home from the hospital, hopped up on all kinds of meds my body has never felt before, never been through surgery in […]
I’ve always been a fan of the multitude of skills that Leonardo da Vinci brought to the world to REACH PERFECTION. A painter, draughtsman, engineer, scientist, theorist, sculptor and architect (thanks Wikipedia), his art – in whichever format it was created – is well-known across the planet, throughout history. Stories shared through time explain his commitment to […]
Virtual Programming: Let TV personality and online content wiz Tan France help you Boost Your Business In his new Facebook Watch show Boost My Business, TV personality and entrepreneur TAN FRANCE aims to help businesses recover, thrive in a new normal, and embrace digital tools to connect to their online communities. In each episode, Tan meets with small […]
When the brand fits, Define: giraffe. A tall, graceful mammal, Giraffa camelopardalis, generally inhabiting the society events, radio airwaves and cycling races of southern Africa. Nudge, nudge, wink wink – YES! Today, you’ll find it at the core of my personal brand identity, following an apt giraffe nickname from journalist and designer Craig Jacobs back in […]
Communication Represents You and Your Future Perspectives and Communication Impacts Your Success Communication skills are skills you will use for the rest of your life. Positive improvements in these skills will have a positive impact on your relationships, your prospects for employment, and your ability to make a difference in the world. An individual with excellent communication […]
In the traditional sales world, Engaging and Interactive Meeting, a professional salesperson would prepare for, and focus on, commanding the room, the conversation and the sales process, and you would be prepared to maximise the chances of success at whichever stage of the sale you are because that’s how you win deals for an Interactive […]
I had a recent team meeting where I brought our Caring Inclusive Listening Leadership coaches together to discuss an idea regarding the community. The call ended up going in an entirely different direction, but ended up in an amazing place. As the conversation grew, many strong opinions came forth on all sides, but I trusted each of them […]
Having left a secure executive position with IBM for the insecurity of starting my own business, I sometimes struggled Working From Home before expanding into ‘real’ commercial office space to accommodate staff and here are my Tips for Working From Home-or in your Own Business. Now, like many others, I find myself back working from […]
No results available
Our Mission
© All rights reserved 2025. Created using VOXEL THEME