Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
I’ve always been a fan of the multitude of skills that Leonardo da Vinci brought to the world to REACH PERFECTION. A painter, draughtsman, engineer, scientist, theorist, sculptor and architect (thanks Wikipedia), his art – in whichever format it was created – is well-known across the planet, throughout history. Stories shared through time explain his commitment to […]
What many people don’t realize is that they can actually Make Your Own Luck, by changing their beliefs about themselves and what will happen in their lives. This sounds absurd, but it makes a lot of sense once you understand the logic behind it all. People tend to think that luck is something that is out […]
Today I tried to count how many minutes of the last two decades I spent holding my breath being Comfortably Uncomfortable. Decade one of freediving competitively where I would train several five minute breath-holds a week with a maximum of just over six minutes every other days. Hundreds of dives down to 20 then 30 […]
When you first started your business, odds are you spent time setting goals and scheduling the components of your business plan so you can be ready to grow. But the bigger your business gets, the deeper into the weeds you go and the harder it is to prioritize these tasks. They seem “less important” […]
Easter is obviously when Christians celebrate a miracle that is central to our faith and The Importance of Belief. We are also in the seasons of Ramadan and Passover. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about these observances that […]
Dayne shared, The Future of the Internet Is Video as I was sitting in the back of the room last week listening to Dayne Williams, the CEO of HR tech company PlanSource, kick off the firm’s Eclipse Conference focused on the empowered consumer and trends in the way we’re embracing video. He shared, The Future of the […]
The only way to succeed is to continuously improve and so, Success is simple The Japanese have a name for it: Kaizen. And Kaizen is all about consistency. If you’ll forgive/indulge me, let’s use me, and this photo, as the vehicle for this discussion here. It’s probably evident even from the above low res version […]
The Essence of Business is People , each and every business needs people to service and most of them are geared towards offering a product and or service to people. So therefore the foundation of any great business lies in the People Engagement and Growth strategy. There is an illusion that technology and apps will […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
