Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Olympics are finally here after a year-long COVID delay and how Gratitude Wires Your Brain. The Olympic Games are incredibly inspiring. These men and women give a clinic on Peak Performance for twelve action-packed days. There will be thrilling victories, world-record-breaking performances, and soul-crushing defeats. But everyone competing will be showing you what peak […]
Speakers in the virtual space during this pandemic we have heard the word pivot frequently. And now it’s typical to hear phrases like “all Zoomed out”. In the world of events and training we are seeing a mixture of virtual, hybrid and face to face. No one expected this pandemic. While we continue to navigate […]
“No doubt about it, the best speakers are good storytellers. The best writers are good storytellers, the best leaders are good storytellers, and the best teachers and trainers and coaches are good storytellers for Storytelling In Business. It might even be argued that the best parents are good storytellers.” Evidently, storytelling is not confined to […]
If you’re a sports fan like I am, this is a great time for YOUR highlight reel! March Madness launches shortly — but today, eyes are on the free agents signing new contracts in the NFL. All-day long, sports networks are showing highlight reels of a player’s performance. However, when you examine who gets paid […]
It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]
I am as outraged as you are when I heard the news of the violent death of Uyinene Mrwetyana in September last year, the heartbreak and the anguish felt physically unbearable. I was overwhelmed by grief and outrage. I was consumed with terror for our daughters. As I started to catch my breath and look […]
On a recent flight, at almost every stop along the way, the airline I had chosen reminded me that I was flying with “the best” So can you over-compliment your CX. Airport signage told me…the CEO appearing on the pre-flight safety video told me…the flight attendant announcements told me…well, you get the picture. The problem […]
Chris Bertish- Captains Log 7th July is Shifting gears mentally! Finally getting to this point where you are comfortable with yourself, your position, and the craft– that’s a huge milestone. No leaks, all my main key systems are still functioning properly- Chart-plotter/ AIS/ water maker/ GPS/ Autopilot & Satellite coms….even though I have implemented a […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
