Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Doing good for customers is something that is inherently right. I admire purpose-driven companies. They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]
I was concerned about working virtually and leading through adversity so In March 2020, when the world shut down and my live event calendar was wiped clean As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you […]
11 days ago was the last time I have been outside and even had the privilege to go for a car ride which gave me the promise of perspective. I had just returned home from the hospital, hopped up on all kinds of meds my body has never felt before, never been through surgery in […]
Is email is killing your company your primary method for communicating with your colleagues? Then you have picked up a dangerous habit that is killing your company. Here’s why. 1. Email exacerbates knowledge hoarding What is your companies most important asset? Knowledge! It might not be booked to the balance sheet but your value is […]
If you want to build a house, open the toolbox and All the tools you need, Use a hammer, saw, or other tool to complete the task. Which tools are in your conversation toolbox? Building a house means putting a roof on your head. The purpose of the conversation is to transfer knowledge from one […]
For many of us, robots used to conjure up images of humanoids in sci-fi movies, and we thought them to be Robots are creepy? Not at all. We need them. But now that they have become so ubiquitous, this is no longer the case. More and more companies are embracing the robotics revolution, introducing […]
Your first time as a manager is a learning experience as much as anything else and what is the best way to build trust? How do you lead your team well? Who should you hire? Where do you draw the boundaries with former colleagues who are now direct-reports? WHAT’S THE BEST WAY TO BUILD TRUST? […]
This week in my 3 minute leadership roles with Jones Zone, I talk about the importance in finding balance between Humility and Ambition. Why You Need To Be More Humbitious In Your Approach To Leadership Contact Us at WeSpeak Global and follow us on Twitter
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
