Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Unleashing the Power of Motivational Speakers: Jason Hewlett and David Allison In our journey towards personal and professional growth, we often find ourselves in need of inspiration, guidance, and a gentle push to unlock our full potential. This is where the power of motivational speakers comes into play. These dynamic individuals have the ability to […]
How many times have you written off an entire company based on your interactions with ONE employee? Don’t make the choice Xfinity made… A few weeks ago I got a call out of the blue that left me so shocked I have to share the story. Let’s get into it… We’ve all been […]
Aerial warfare of a whole different flavour has hit the open skies. Anti “Flying Pineapple” technology implemented by various private companies has become a thorny issue for the world’s biggest online retailer, Amazon furious about the use of anti-“Flying Pineapple” technology. Disclaimer: This article is a forecast of a possible future and should not be […]
“No doubt about it, the best speakers are good storytellers. The best writers are good storytellers, the best leaders are good storytellers, and the best teachers and trainers and coaches are good storytellers for Storytelling In Business. It might even be argued that the best parents are good storytellers.” Evidently, storytelling is not confined to […]
In his new book, “Can’t Hurt Me,” David Goggins, who many call the “toughest man alive,” recalls how he overcame a difficult childhood to become a Navy SEAL. He sits down with Craig Melvin to discuss the lessons he learned about the body’s capabilities. READ FULL ARTICLE Contact Us at WeSpeak Global and […]
Firstly, let’s take a quick look at the definition and statistics of Employee engagement in small businesses. Employee engagement is a property of the relationship between an organization and its employees. An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organisation’s […]
Do you remember THE BAIT SWITCH DOES NOT WORK and the first time you were disappointed by a large organisation? My earliest memory of corporate greed (we all have those, right?) was what I recall being a few months after Smarties Mini Eggs were launched in South Africa. As a lifelong fan of the traditional […]
Imagine this scenario: You are considered THE BEST in the world at your chosen profession – according to critics, peers, well known in the public – and suddenly you MUST change your career. Does this thought excite you, or terrify you? If it is YOUR choice, then it’s a great thing! If it’s doctor’s orders […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
