Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Essence of Business is People , each and every business needs people to service and most of them are geared towards offering a product and or service to people. So therefore the foundation of any great business lies in the People Engagement and Growth strategy. There is an illusion that technology and apps will […]
Over the last year as You Want to Be an Authentic Leader, you’ve worn countless sweatshirts on Zoom calls, taken meetings while walking, and even brought Fido, your adorable Shih Tzu, into a few calls. Well done. However, and I hate to break it to you, that doesn’t necessarily make you an “authentic leader”. The […]
Life has suddenly become potentially very thorny. The goal posts have shifted completely and now the Necessity is the mother of reinvention. The COVID-19 pandemic has thrust us all into a strange new world. The rules of engagement have been turned completely upside down. There is no more ‘normal’. We don’t even know where or […]
What does it mean to be an inspiring leader? An inspirational leader is someone that people follow, if you’re a leader and nobody’s following you, you’re not really a leader or you lack leadership skills. Think of the world’s most inspiring leaders, who are inspiring leaders throughout history? What does it mean to be an inspiring leader? An inspiring leader is someone […]
17The Wonderbag is up for yet another accolade; the Food Planet Prize rewards excellence in environmental-based food innovation. South Africa (14 September 2022) – Wonderbag, a South-African-based startup founded by social entrepreneur Sarah Collins, has developed a simple yet pioneering cooking tool that continues to cook food which has been brought to boil by conventional methods. […]
Kirsten Landman Does It, and has completed the Dakar 2023 Malle Moto, coming 2nd in the women’s classification, 12th in Malle Moto and 71st overall! Saudi Arabia (16 January 2023) – Kirsten Landman has completed the Dakar 2023, and she has done it unsupported. We want to take the chance to wish her our congratulations! South […]
What’s Your New Year’s Addiction? Here are 6 Simple Steps To Avoid Changing Who You Are and Instead, Changing Your Addictions. It happened for years. Too often I would come home from work, open the refrigerator, then the freezer. I’d sigh and think, “F*ck, I have no idea what to make for dinner.” Sometimes I’d […]
WHAT MAKES A WINNING TEAM: 4 key lessons from the lion pride and the victorious 2019 RWC Springbok rugby team It was an exceptional result that captivated a nation. One year ago this November South Africa’s national rugby team, the Springboks, lifted the Webb-Ellis trophy into the Yokohama sky, winners of the 2019 Rugby World […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
