Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
If SA is to live, its leaders must stop feasting on dead ideas and There are several reasons why Venezuelan polymath Moises Naim claims the attention of posterity. He served as the minister of trade and industry in his homeland when that country was the richest in South America. Afterward, he edited prestigious journal Foreign […]
going through the Pondoland at 04h00 I listened to the voice note from Chris, a friend of mine who had invited me to join him on a MTB ride from Mboyti to Port Edward. Having hiked and run this section a few times before I was keen to experience it by bike, a sport I […]
I had been begging my dad for ages, and my wall was full of Bruce Lee posters. I wanted to know how to fight! The difference between life and death in a sticky situation could come down to KNOWING what you know. Then one afternoon, he drove up the driveway and said: “Get in, we’re […]
There’s one thing between you and the results you want – Discover what discomfort is stopping you to be it a higher functioning team, more leadership, more money or just more joy and happiness – you know what it is? That’s right, discomfort. If you’ve read anything about the upcoming book (or listened to me, […]
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
Hi! My name is Niki Seberini (Mind Freedom Fighter) and this is my first Getting Unstuck blog, Getting Unstuck – A Journey Within. I started “vlogging” a few years ago (video blogs) which I really enjoy. I also love the process of journaling where I get to sit with my thoughts, feelings and ideas and […]
Without exaggerating, there are literally hundreds of ways of becoming more self- aware, and hence be more Adaptable to embrace and think through opportunities and / or adversity. As a Preferred Partner in South Africa for the Six Seconds EQ Worldwide Network (in 174 countries), we talk about ‘emotions driving people, and people driving performance’. […]
Firstly, let’s take a quick look at the definition and statistics of Employee engagement in small businesses. Employee engagement is a property of the relationship between an organization and its employees. An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organisation’s […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
