Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
My South Africa was not supposed to be a hit. Ingrid Jones contacted me late on a Sunday night to explain the concept and to urge me to do a ‘quick one’ for an inflight magazine. I did the piece in less than an hour and went to sleep. Next thing I heard was that […]
BEING MINDFUL OF MINDSETS and The Power of a Growth Mindset by Grant Driver In July 2019, I experienced one of the most significant and yet most daunting moments of my career as a professional speaker. I had been invited by Discovery Healthcare to present a 3-hour workshop to thirty Neurosurgeons on my research into […]
“Have a great day!” We say this statement to friends and loved ones so often in Inspiring Others that it may become perfunctory. Just because it may seem cliché, does not mean it is not a sincere remark. I truly want the people in my life to have an awesome day all the time and […]
At 26 years old, Tramayne Monaghan was the youngest divisional CFO for Tencent and a Top-35-under-35. He has spoken at global conferences and is a mentor to three digital businesses: Broadley Speaking, African Secret and TurnUp Music. He has launched and run various consumer mobile products such as WeChat, WeChat Wallet, VOOV, JOOX and PUBG […]
Howard Saunders, a leading retail keynote speaker was wrong. FORGET COVID. THIS IS THE KILLER VIRUS. I thought that the crescendo of hysteria that’s been festering like a planet sized boil in the wake of Trump and Brexit would dissipate once a serious crisis came along. It’s like we’d been massaging a giant zit with […]
As I pulled into the gas station in a remote part of southeastern Utah, I was thankful to finally find cell reception to prepare for Watching Yourself. Tethering my phone’s hotspot to my laptop, I hurriedly logged onto the webinar where I was my pre-recorded presentation for a client in Texas, engaging in realtime on […]
While microwave ovens were created for convenience here is Why You Should Toss Your Microwave, the dangers and negative effects you are about to read just may make you want to stop using it altogether. As more research has been done, studies have shown that not only the microwave itself can cause danger to […]
If you’ve been having trouble concentrating recently, you’re not alone and here are some tips on how to Conquer Burnout at Work. A recent survey conducted by FlexJobs and Mental Health America found that 75% of people have had work-related burnout, with 40% feeling burned out during the pandemic. And according to a July MetLife […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
