Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
This has been a year like no other in Defying the odds. It has no doubt tested every ounce of our faith, our resilience and our belief in the future in owning your life. Some of us have already reached our tipping point whilst others are hanging on by a sheer tread. I acknowledge all […]
As I pulled into the gas station in a remote part of southeastern Utah, I was thankful to finally find cell reception to prepare for Watching Yourself. Tethering my phone’s hotspot to my laptop, I hurriedly logged onto the webinar where I was my pre-recorded presentation for a client in Texas, engaging in realtime on […]
A lack to Build Your Resilience is a massive factor that holds you back from achieving the success you desire. Think of the last time you gave up on a diet, a fitness regime, or a really important prospecting plan in your business. Unfortunately, when you don’t see immediate results, or when the going gets […]
If you’ve been having trouble concentrating recently, you’re not alone and here are some tips on how to Conquer Burnout at Work. A recent survey conducted by FlexJobs and Mental Health America found that 75% of people have had work-related burnout, with 40% feeling burned out during the pandemic. And according to a July MetLife […]
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity […]
Season 2 of review leadership highlights live is coming to an end with one final episode that celebrates a thrilling season of conversations, coaching sessions, and a few solos – 57 episodes in total! That’s something to celebrate. The big themes of the season are: Self-awareness Thriving through challenges Defining your leadership style with daily […]
I have heard I’m not really a water-person statement so many times. But what does it really mean? You come from water, you drink water, and it turns out – water knows you very well whether or not you want to be part of the relationship. We are all water people, you might just not […]
Communication Represents You and Your Future Perspectives and Communication Impacts Your Success Communication skills are skills you will use for the rest of your life. Positive improvements in these skills will have a positive impact on your relationships, your prospects for employment, and your ability to make a difference in the world. An individual with excellent communication […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
