Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
It is with earth-shaking sadness to share with you the Passing of Claire Janisch, our dear course director and facilitator, friend and colleague, has passed away peacefully on Monday the 7th of Feb 2022, surrounded by family and friends, at her home in the Midlands, KwaZulu Natal, South Africa. Claire brought Learn Biomimicry team together, where […]
It is All about perspective as I type this, I am in Jeffreys Bay in a Motorhome overlooking the ocean with my woman after traveling over 1000kms through the country and I am in awe of the things that I’ve been able to witness. Driving through the small towns that literally span not more than […]
Do What You Love Lie as Fabulous Aussie group The Hilltop Hoods just released a new single called “Show Business” and after being on high rotation at my place, it really got me thinking about Do What You Love. (You can check out the song here) No matter what you do are there are always […]
Firstly, let’s take a quick look at the definition and statistics of Employee engagement in small businesses. Employee engagement is a property of the relationship between an organization and its employees. An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organisation’s […]
How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. I had a first-hand experience with this very early on in my career. The MD […]
At 26 years old, Tramayne Monaghan was the youngest divisional CFO for Tencent and a Top-35-under-35. He has spoken at global conferences and is a mentor to three digital businesses: Broadley Speaking, African Secret and TurnUp Music. He has launched and run various consumer mobile products such as WeChat, WeChat Wallet, VOOV, JOOX and PUBG […]
If you’re struggling to Become A Better Presenter, or are new to the field, here are some ideas that I’ve incorporated in my 28 years as a keynote speaker/presenter. Feel free to check them out and see if any can help you along the way! 1) Know your audience better than they know themselves […]
The word strategy has become a word that often evokes fear, confusion, and in most cases stress as to how to Identifying and executing a winning strategy. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
