Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Veteran business writer Theodore Kinney interviews Dane Jensen and shares his takeaways from The Power of leading under Pressure for strategy+business. Pressure is a goad. Whether it arrives in the guise of a burning platform or a project deadline, a strategic goal or a performance target, a high-stakes deal or an aggressive competitor, pressure can […]
I’m not going to pretend that this is easy stuff for Second Best, especially given all the uncertainty in the world. Over the course of the last three weeks, as corporate America has made the transition from meetings in conference rooms and common spaces to Zoom calls and other online sessions, I’m struck by the […]
Some say great leaders are born. We say great leaders are made, HOW TO BE A GREAT LEADER. There are many different types of leaders and leadership styles. While it’s important to find your own style, there are many qualities of leaders throughout history that have stood the test of time. While we will view […]
Vancouver, Canada | Disembarking On a beautiful sunny morning, the Captain brought Seabourn Odyssey alongside Canada Place in Vancouver at 7am. Long before the ship is cleared and guests are allowed to disembark, the activity begins. A massive fuel barge is brought alongside to refuel (bunker) the ship, and the quayside is lined with […]
Last month, something happened to me at an event that hasn’t happened in well over a decade and How to Overcome the Fear of Public Speaking. I wish it were something cool like audience members throwing money and candy at me as they cheered “Bravo!” and “Encore!” But that’s never happened, and probably never will. […]
Is it that, “They dont want to work!” – or – they dont want to work for YOU? Here’s a problematic question for entrepreneurs and managers: is it that people dont want to work nowadays? Or is it that they dont want to work for YOU? Twenty years ago, I wrote that you must provide […]
I had been begging my dad for ages, and my wall was full of Bruce Lee posters. I wanted to know how to fight! The difference between life and death in a sticky situation could come down to KNOWING what you know. Then one afternoon, he drove up the driveway and said: “Get in, we’re […]
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
