Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
I once saw a cartoon meme that really caught my attention. A Father was chatting to his son. He was explaining the difference between being interested in success at school versus being committed to success at school. So Are You a Chicken, or a Pig? “Take your breakfast as an example, my boy,” the Father […]
I was concerned about working virtually and leading through adversity so In March 2020, when the world shut down and my live event calendar was wiped clean As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you […]
Toward the end of 2020, I made a resolution to cut down on my intake of fast food. I was almost resolute never to bring another juicy slice of pizza to my lips ever again and Making Organizational Changes Stick I had always known the truth – it was counterproductive to my gym routine and one slice […]
When the brand fits, Define: giraffe. A tall, graceful mammal, Giraffa camelopardalis, generally inhabiting the society events, radio airwaves and cycling races of southern Africa. Nudge, nudge, wink wink – YES! Today, you’ll find it at the core of my personal brand identity, following an apt giraffe nickname from journalist and designer Craig Jacobs back in […]
Do You Have Blinders On? | Confirmation Bias is a term we’ve heard a lot over the last few years as science has become a debate topic and you hear qualified experts providing completely opposite interpretations on the same topic. But what role does it play in your life if you aren’t doing studies and […]
What Makes Good Art? What makes art good? What makes work and business inherently good? To do good work, and create good work is something that we all want to do, right? We also want to be told that we have done something good, created something that people like and want. We want to know […]
Punch-drunk public runs out of faith in its leaders, article written by Tony Leon who is a Political Commentator in South Africa. Cascading corruption, sky-high unemployment, and state incompetence. This daily diet of misery is now so mundane and common that what once induced shock and outrage in us is shrugged off. We have, as […]
We’ve recently been on an investment drive to raise massive capital for our product, Lohocla and the number we are gunning for is rather massive relative to what we were thinking years ago and as such we Earn Your Stripes, The funny thing is that the people we are contacting today are the very same […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
