Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
With COVID-19 impacting so hugely on us globally and most of us practicing social distancing with A sanity toolkit, the main psychological challenge that many of us face is anxiety. This might include worries about what will happen next in our own worlds and in the world at large, worries about our health or the […]
Virtual Programming: Let TV personality and online content wiz Tan France help you Boost Your Business In his new Facebook Watch show Boost My Business, TV personality and entrepreneur TAN FRANCE aims to help businesses recover, thrive in a new normal, and embrace digital tools to connect to their online communities. In each episode, Tan meets with small […]
Rebel technologists thrive when a couple of key environmental factors are in place The first thing is budget. Making sure that you can find the necessary budget to be able to instil these changes is an ideal starting point. If you aren’t working towards some kind of return on investment, somewhere along the line, why should […]
Think about a baby’s laughter. It is one of the most contagious sounds when heard; you are bound to start smiling and eventually, break out in laughter, too. So, How to influence the workplace by bringing the right energy? Imagine if you could be like the baby’s laughter in your place of work. The one […]
From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does. You could put almost any sheet music in front of me, and I could play it. There was […]
Over the last year as You Want to Be an Authentic Leader, you’ve worn countless sweatshirts on Zoom calls, taken meetings while walking, and even brought Fido, your adorable Shih Tzu, into a few calls. Well done. However, and I hate to break it to you, that doesn’t necessarily make you an “authentic leader”. The […]
THE STRUGGLE OF ALL SALESPEOPLE, UNDERSTANDING THE MONEY VALUE Here’s what you should know about salespeople, and really people in general. They don’t struggle with time management, they struggle with self-management. You can’t manage time, time ticks whether we want to or not. Here’s why we struggle with self-management In the absence of a clearly […]
Before the pandemic, we saw a clear Qubit mindset trend in evolving away from binary thinking and extending our thinking to the endless possibilities between 1 and 0. Gender identity no longer has to correspond with the one ‘given’ at birth. Business profit could go hand in hand with improved human and societal justice. Embracing […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
