Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
For Africas growth path it is important to recognize that lessons learnt in a particular place and time in history are not automatically transferrable to another part of the world. However, the growth of Africa mirrors to some degree that of Asia over the past 40 years. The development of the four main Asian Tigers – […]
I had a recent team meeting where I brought our Caring Inclusive Listening Leadership coaches together to discuss an idea regarding the community. The call ended up going in an entirely different direction, but ended up in an amazing place. As the conversation grew, many strong opinions came forth on all sides, but I trusted each of them […]
Almost every industry today is undergoing a radical reimagining and a Transformation story about leadership. Yet simple catchphrases’ like ‘strategic pivot’ and ‘disruptive innovation’ do little leadership to encapsulate the complex challenges that organizations face in the accelerated world unleashed by the pandemic. The problem is particularly acute for technology companies. When decision-makers are inundated […]
The pandemic may be easing up in many parts of the world, but its effects will forever shape how we live, work and shop so here are 3 Strategies to Reach Post-COVID Customers The past two years have brought unbelievable challenges and changes. Throughout the uncertainty, people have evaluated their priorities and lifestyles. A full 50% […]
Technology in the Drivers Seat is in most of the tasks we perform in our day-to-day life, having an assistant to help us can make things much easier. For that reason, one of the latest trends in technology has been the creation of virtual assistants. Usually, these help systems are connected to our phones, and […]
Motivation in Motion – 7 Steps to Help You Stay Motivated Being and staying motivated are two completely different things with different obstacles and benefits. Everyone, particularly those in the selling profession, have certain things which can keep them motivated. Here are seven steps to help you stay motivated personally and professionally. 1. Dream Bigger […]
If I am not like you, I tend to not like you…so it becomes an Us vs Them = toxic environment If I am like you, I tend to like you Us vs Them = toxic environment How can we get rid of unnecessary trash talk from the organization, like “We in production and […]
As businesses around the world adjust to the realities of Your Guide to Remote Selling in an Online World, sales and marketing, however, still need to bring in the leads, nurture the client’s relationships and close the deals. The workplace will never look the same again, and as businesses establish Remote Selling working practices, we […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
