Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Four Reasons Why Employees Manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by […]
Native Americans Voices in Corporate America: Inspiring Change and Inclusivity Introduction The corporate world has increasingly recognized the value of diversity, inclusion, and fresh perspectives in today’s globalized and dynamic business landscape. Indigenous voices, often underrepresented and underheard, offer unique insights and experiences that can enrich corporate America. In this Native Americans article, we will […]
Whatever you call them, Generation Z – the youngest generation is changing the rules, challenging our boundaries and recreating a generationally cohesive workforce! My first job in high school was working at a grim bagel shop called the Bagel Baker. This was pre-Starbucks, where being a barista has an element of cache’. This was […]
The Comeback Kids and “Misery loves company” so the saying goes – and in the age of Covid that seems to be the gravitational force that currently drives social and media conversations. Our attention is being continuously siloed toward the latest business failure, business rescue and somebody we know being adversely affected by the pandemic. […]
For Africas growth path it is important to recognize that lessons learnt in a particular place and time in history are not automatically transferrable to another part of the world. However, the growth of Africa mirrors to some degree that of Asia over the past 40 years. The development of the four main Asian Tigers – […]
One of the most common buzzwords of 2022 on how to Create a Working Culture has to be the word ‘feedback’. My sense is that leaders and managers for the most part want to get better than this, and it could therefore be a major goal for 2022. As you might expect however, there’s a […]
You don’t just suddenly wake up one day, and digitally transform To Make AI Work. You don’t suddenly wake up with the know-how, where you solve your problems with artificial intelligence. It’s a journey that you have to progress through! Video Transcript Brett St Clair Welcome to teraflow.ai. And I’m really excited about the question, […]
Businesses adopting a Working Remote workforce is a trend that has gained an increase of momentum this past year and for some, will continue to be reality for the foreseeable future. There are of course the obvious benefits for a remote team – no commutes for employees and lower overhead costs such as an office […]
No results available
Our Mission
© All rights reserved 2025. Created using VOXEL THEME