Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
This year I am participating in the One Foot Forward Challenge to raise money for Black Dog Institute. They bring together the strength of a medical research institute and a not-for-profit organisation dedicated to improving the lives of people affected by poor mental health. Their mission is to enable mentally healthier lives through innovations in […]
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity […]
going through the Pondoland at 04h00 I listened to the voice note from Chris, a friend of mine who had invited me to join him on a MTB ride from Mboyti to Port Edward. Having hiked and run this section a few times before I was keen to experience it by bike, a sport I […]
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change […]
In a recent CIO article (Great IT Leaders Must Have This Trait) talking about the traits of Successful Women in the technology world, it mentions the importance of being a connector. When you think about it, it doesn’t matter what your industry; being a connector has value in all walks of life. A friend of […]
One evening in December 1994 a life-threatening situation with a friend of mine was getting her washing off the passenger seat of her car when the door opened, a man put a knife to her throat and said, “Move over or I’ll kill you.” She moved over into the passenger seat, and even helped him […]
Moderating a online panel discussion can be really fun, especially if you and the panelists are well prepared and you create a good atmosphere. Here are my top 10 tips for you who will be a part of a panel discussion as an MC or a panelist 10 tips for a great online panel discussion […]
No results available
Our Mission
© All rights reserved 2025. Created using VOXEL THEME