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Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]
Having the right mentors will help you immensely on your path to pursuing your dreams and goals, Have you got a mentor? But there are some specific rules you should follow when finding the right mentor. Y ou can’t simply pick anyone to provide you with good advice and support. Here are my six key […]
I once saw a cartoon meme that really caught my attention. A Father was chatting to his son. He was explaining the difference between being interested in success at school versus being committed to success at school. So Are You a Chicken, or a Pig? “Take your breakfast as an example, my boy,” the Father […]
In the traditional sales world, Engaging and Interactive Meeting, a professional salesperson would prepare for, and focus on, commanding the room, the conversation and the sales process, and you would be prepared to maximise the chances of success at whichever stage of the sale you are because that’s how you win deals for an Interactive […]
Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]
Last week I got to spend five and a half hours of Beyond Strategy with one of the most influential strategic thinkers alive today, Gary Hamel. He has written five global best-selling books, published 17 papers in Harvard Business Review, and has taught at London Business School for 30 years. But most importantly, Gary has […]
WHAT MAKES A WINNING TEAM: 4 key lessons from the lion pride and the victorious 2019 RWC Springbok rugby team It was an exceptional result that captivated a nation. One year ago this November South Africa’s national rugby team, the Springboks, lifted the Webb-Ellis trophy into the Yokohama sky, winners of the 2019 Rugby World […]
Howard Saunders, a leading retail keynote speaker was wrong. FORGET COVID. THIS IS THE KILLER VIRUS. I thought that the crescendo of hysteria that’s been festering like a planet sized boil in the wake of Trump and Brexit would dissipate once a serious crisis came along. It’s like we’d been massaging a giant zit with […]
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