Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
If you’ve ever sat through a presentation that left you wondering if you showed up at the wrong venue, most likely the organiser and planner didn’t put much thought into HIRING KEYNOTE SPEAKER. When investing in a keynote speaker you want to get the most bang for your buck, especially considering some of the exorbitant […]
Motivation in Motion – 7 Steps to Help You Stay Motivated Being and staying motivated are two completely different things with different obstacles and benefits. Everyone, particularly those in the selling profession, have certain things which can keep them motivated. Here are seven steps to help you stay motivated personally and professionally. 1. Dream Bigger […]
The risks of Algorithmic Inequality Trap and discrimination and bias have received much attention and scrutiny, and rightly so. Yet there is another more insidious side-effect of our increasingly AI-powered society — the systematic inequality created by the changing nature of work itself. We fear a future where robots take our jobs, but what happens […]
I have heard I’m not really a water-person statement so many times. But what does it really mean? You come from water, you drink water, and it turns out – water knows you very well whether or not you want to be part of the relationship. We are all water people, you might just not […]
I attend a lot of WHY EVENTS MUST ALWAYS HOST all over Australia as a professional speaker and I have noticed a trend of WHY EVENTS MUST ALWAYS HOST WELCOME TO COUNTRY. When events are hosted by government, they are always opened with a Welcome to Country from a local indigenous person. At the very […]
WIFU: What’s in it for you, to read this? If you are ‘time-poor’, and therefore don’t have time to read this article right now, then simply use the acronym: BOOST© to ask yourself five questions: B = Bed- Do you wake up refreshed? O = Oxygen- Do you get enough oxygen to your brain throughout […]
I once met this old man, whilst traveling. I guess as a tourist, anything goes. Owning your presence … by Lizette Volkwyn His coat was tacky, his hair in desperate need of grooming, and his age betrayed by his body…but something pulled me back, calling me to start a conversation with this stranger. […]
How to make change work for you, As human beings, we don’t look at change and think, “Hmmm I want more of that.” Given my own relationship to and with change, I challenged myself to figure out why this is true. Why do we avoid change? Why does change create stress, fear and uncertainty? The […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
