Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Four Reasons Why Employees Manage their Personal Brands daily? It’s simple, really. They get the concept that every time someone has contact with you at work, outside of work, or on social media, one of two things happen: your Personal Brand is either strengthened or weakened by what you say or don’t say, and by […]
When I first began studying nutrition in 2009 there was pretty much no mention of make your gut healthy. I TOOK THE DEEP DIVE INTO NUTRITION TO TRY AND HELP MY OWN HEALTH AND IN PARTICULAR MY MENTAL HEALTH. Since then a lot has changed and most of us now know that to maintain good […]
If you’ve ever launched something as 3-2-1 Liftoff!, whether it is a basketball shot, a new business, or the 2 Liter bottle rocket for your kid’s science project, you know the arc of senses one feels in each attempt to succeed as we let go of our security and send the object into motion to […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
In the traditional sales world, Engaging and Interactive Meeting, a professional salesperson would prepare for, and focus on, commanding the room, the conversation and the sales process, and you would be prepared to maximise the chances of success at whichever stage of the sale you are because that’s how you win deals for an Interactive […]
In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]
Killing Fish – A freedivers take on spearfishing from Hanli Prinsloo who is an inspirational and motivational sustainability keynote speaker in Cape Town. ‘STRAIGHT SHOOTER’ (First published in DIVESITE Issue 3, 2011 with photographs by Roger Horrocks, Jean Marie Ghislain and Jean Treason – please read updated thoughts at bottom of article.) It was a choppy […]
As 2021 comes to an end, what did you rethink Keys to Build Resilience or unlearn over the past couple of years in order to personally and professionally survive and thrive? I’ll go first. Being well versed in the science of change didn’t stop me from initially doubting the success of virtual events. After all, […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
