Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The word strategy has become a word that often evokes fear, confusion, and in most cases stress as to how to Identifying and executing a winning strategy. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often […]
What does it mean to be an inspiring leader? An inspirational leader is someone that people follow, if you’re a leader and nobody’s following you, you’re not really a leader or you lack leadership skills. Think of the world’s most inspiring leaders, who are inspiring leaders throughout history? What does it mean to be an inspiring leader? An inspiring leader is someone […]
Hunting Discomfort Landed TED is critical to preparing a successful TED talk, even more so after you’re accepted. And with how exclusive TED talks are to give, you want to do everything in your power to give a meaningful talk, right? We’ve all heard countless stories about how a TED talk has transformed a company, […]
Connection with someone takes more than common interests of What Makes People Click. It also takes this. Do you know who created the world’s first social network? It wasn’t Zuckerberg, Dorsey, or Tom from MySpace. It was the person who kindled the first fire. The fire’s loud crackling, billowing smoke, and beautiful orange glow attracted others […]
going through the Pondoland at 04h00 I listened to the voice note from Chris, a friend of mine who had invited me to join him on a MTB ride from Mboyti to Port Edward. Having hiked and run this section a few times before I was keen to experience it by bike, a sport I […]
In September of 2012, a freak failure of the dynamic positioning system of the vessel Chris Lemons Speaker was working under, resulted in the umbilical which provides him with breathing gas, light and heat being severed completely. He was left on the sea-bed, in complete darkness 300 feet below the surface, with only the 5 […]
I have found that running gives me time to think, running give me time to introspect and running helps me heal so WHY ARE WE RUNNING?. I have embarked on all these journeys over the past 12 years for probably two main reasons. I suppose the first is the selfish side. It’s something I love […]
Now that we are in the midst of the world’s largest remote work does not work experiment, it’s worth asking: what does it take to run a good virtual meeting? It is all too easy to just focus on what can be controlled and configured: security, bandwidth, platforms or devices. However, when it comes to […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
