Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
There are several reasons why individuals or organizations might choose to use a Speaker Bureau instead of booking keynote speakers directly. Here are a few key advantages of working with a Speaker Bureau: Extensive Speaker Network: Speaker Bureau typically have a broad network of speakers, including industry experts, thought leaders, celebrities, and motivational speakers. They […]
No doubting Lock-down has been a challenging time for almost all South Africans as We can travel again… Perhaps less so for government officials, seen attending funerals puffing cigarettes, and others who have been on full salary, but for most of us a very difficult time. The President’s announcement of easing restrictions to Level 2 from […]
In this age of constant digital innovations and disruption with the future of events, the value of digital elements across the board has become evident. With continuous learning and development, digital activities have become ingrained in the fabric of humanity. However, it is vital, especially, in the age of information that brands and organisations lead […]
Killing Fish – A freedivers take on spearfishing from Hanli Prinsloo who is an inspirational and motivational sustainability keynote speaker in Cape Town. ‘STRAIGHT SHOOTER’ (First published in DIVESITE Issue 3, 2011 with photographs by Roger Horrocks, Jean Marie Ghislain and Jean Treason – please read updated thoughts at bottom of article.) It was a choppy […]
Rules of Personal Branding if you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand? The personal brand or Personal Branding consists of treating a physical person as a commercial brand in […]
Can you imagine Say No To Revenue? It doesn’t sound right, does it? Ironically enough, that’s exactly what might be necessary to set you and your business up to achieve success. Anyone that knows chicken, has at least heard of Chick-fil-A and their famous chicken sandwiches served across locations in 48 states in the US. […]
Some say great leaders are born. We say great leaders are made, HOW TO BE A GREAT LEADER. There are many different types of leaders and leadership styles. While it’s important to find your own style, there are many qualities of leaders throughout history that have stood the test of time. While we will view […]
What are the warning signs of an empty resilience tank? HOW TO KNOW WHEN IT’S TIME TO PAUSE In my experience, there are four primary indicators that tend to show up each time my resilience tank is running low. They don’t always show up in the same order but, without fail, they will show […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
