Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
This week in my 3 minute leadership roles with Jones Zone, I talk about the importance in finding balance between Humility and Ambition. Why You Need To Be More Humbitious In Your Approach To Leadership Contact Us at WeSpeak Global and follow us on Twitter
It’s hard to believe twenty years have passed since I was honoured and humbled to carry the 2020 Olympic Torch Hindsight to Rekindle Embers of Hope, on the day of the opening ceremonies of the Sydney 2000 Olympics; one of only 26 people before Cathy Freeman lit the cauldron in the stadium. I’d been privileged […]
17The Wonderbag is up for yet another accolade; the Food Planet Prize rewards excellence in environmental-based food innovation. South Africa (14 September 2022) – Wonderbag, a South-African-based startup founded by social entrepreneur Sarah Collins, has developed a simple yet pioneering cooking tool that continues to cook food which has been brought to boil by conventional methods. […]
LONG LIVE THE COMFORT ZONE. It’s been getting a bad rap for years! Popular activities for team-building include exercises to help teams think outside the box, workshops that force us outside our comfort zones, seminars are designed to inspire attendees to embrace discomfort in the name of personal growth … the list goes on. As […]
Robyn Benincasa on Building World Class Teams, one of the highest rated female athlete speakers, and her adventure racing teams have learned about building world class teams the hard way – by competing in and winning the world’s toughest ultra-endurance adventure races. She shares her lessons on ‘Building World Class Teams’ with Fortune 500 […]
On a recent flight, at almost every stop along the way, the airline I had chosen reminded me that I was flying with “the best” So can you over-compliment your CX. Airport signage told me…the CEO appearing on the pre-flight safety video told me…the flight attendant announcements told me…well, you get the picture. The problem […]
Something about being Attracted to the PAST seems much more romantic than the future so Are you more attracted to the PAST or the FUTURE?. Maybe it’s because the past is a time we can look back on with nostalgia, or perhaps it’s because the future is an unknown quantity. Whatever the reason, it seems […]
We are all spending a lot of time inside our homes. How much do you REALLY need? For those whose homes are a disorganized clutter zone, this could be stressful and result in more anxiety than isolating already brings to the table. If you are constantly tripping over stuff on the floor, and having to […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
