Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
We’ve recently been on an investment drive to raise massive capital for our product, Lohocla and the number we are gunning for is rather massive relative to what we were thinking years ago and as such we Earn Your Stripes, The funny thing is that the people we are contacting today are the very same […]
As a keynote speaker on the topics of leadership, connection, resilience, and relationships, I’ve been spending a lot of time thinking about Choose Compassion Over Empathy over the past year and Why Leaders Must Choose Compassion Over Empathy. In fact, in my virtual presentations on personal connection, I quickly became aware of the buzzwords associated […]
Ten years ago, I was retrenched from a marketing and sales position. My story is the same as many other people. Sometimes losing a job can point towards a better life and opportunities you never thought possible and now Ten Years as an Entrepreneur. After my retrenchment, I didn’t have an epiphany about starting a […]
Are you hiring employees of the past or employees of the future and Do You Need People Analytics? How we think about employees and what they value has changed drastically over the years. Decades ago, employees were there to punch their time cards and climb the corporate ladder. Even just a few years ago, employees […]
I have found that running gives me time to think, running give me time to introspect and running helps me heal so WHY ARE WE RUNNING?. I have embarked on all these journeys over the past 12 years for probably two main reasons. I suppose the first is the selfish side. It’s something I love […]
In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]
Looking for top South African Keynote Speakers or Keynote Speakers Inspiring you…or a Public speakers bureau to find Inspiring Speakers in Gauteng Johannesburg, Durban or Cape Town? Going Beyond motivation and corporate team building needs and offering far more than inspirational stories or motivational quotes? Inspiration requires more than professional communications skills and effective presentations skills. […]
I’ve recorded a short video about the value of taking time ‘in’ to help with solve problems, creating, sorting & strategising. I like to call it ‘time-in’ because these insights don’t come from our busy external world, nor from our noisy internal chatter. They come from a place within us that very few of us […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
