Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Do What You Love Lie as Fabulous Aussie group The Hilltop Hoods just released a new single called “Show Business” and after being on high rotation at my place, it really got me thinking about Do What You Love. (You can check out the song here) No matter what you do are there are always […]
We have been waiting, hoping, praying, and looking forward to Managing the Flood Gates for over a year—people are ready to meet again. Clients are sending RFPs (Request for Proposal), booking events, and are considering various cities to host their events. We are once again seeing increased interest in utilizing our DMC (Destination Management Company) services in Asheville. Clients want DMC planning time for Charlotte. They […]
During my tenure as a vice president of human resources for a credit union in Maryland, I worked with how to manage a high performing employee and with two human resources generalists on my team. Both were good at their jobs; they each had completed training and certifications in HR. Yet one was exceptional—she had […]
I mean, isn’t that the nature of goals to begin with? What’s missing between you and your goals might be walking the walk of your goals — not just talking the talk. Or rather, running the run of your goals. I’ll tell you what I mean. Goals are easy to think of but harder to achieve, aren’t […]
Chris Bertish | Captains Log 13th June 13th -17th June 29 05’474 N 128 01’447W Pacific Ocean Milestones-The waterline/ Hatches & rouge waves/MOB take 2 -Injuries /Slow is pro / It’s all shifting / Maslow’s hierarchy of Needs / Story of the clever turd! / Shifting spaces / Into the light.. Breakthrough/ Flicker on! / […]
Siphiwe Moyo’s new book, called “Your Next Move” hits the shelves this week. Career Strategies to Survive and Thrive During Covid-19 and Beyond. As we all think about our responses to COVID-19, we have to try both offence and defence career strategies to survive. In other words, you need to try and hold on to […]
This year I am participating in the One Foot Forward Challenge to raise money for Black Dog Institute. They bring together the strength of a medical research institute and a not-for-profit organisation dedicated to improving the lives of people affected by poor mental health. Their mission is to enable mentally healthier lives through innovations in […]
Rebel technologists thrive when a couple of key environmental factors are in place The first thing is budget. Making sure that you can find the necessary budget to be able to instil these changes is an ideal starting point. If you aren’t working towards some kind of return on investment, somewhere along the line, why should […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
