Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Lift as You Rise is Bonang Mohale’s book, published during his tenure as CEO of Business Leadership South Africa. He is a highly respected South African businessman, who is known as much for his patriotism and his active role in seeking to advance his country’s interests as for the leading role he has played in […]
TAKING THE STRESS OUT OF EVERY DAY with Highly Resilient People! Every morning they wake up and say today I choose joy – consciously – and then; They observe their thinking all day and stop thoughts that create stress. They work at being present in every moment and not worry about or dwell on what […]
When it comes to diversity and inclusion as a leader you need to understand one thing, you need to understand that; It is more than just activism, minorities vs the privileged, and correcting the injustices I’ve observed the efforts of many organizations and leaders when it comes to diversity, equity, and inclusion, to be more […]
As Covid has made it’s away around the globe it’s brought steep challenges and tremendous loss with it as It Is What It Is from Niki Seberini. Having said that, we must also acknowledge it’s gifted us with lessons in resilience, unconventional connections and a need to recalibrate both our internal and external compass. We […]
THE RISE OF THE MINI TYRANTS, we all know the type. Dress a man in a hi-vis vest, armed with a clipboard and a biro, and you’ve just built yourself a mini tyrant. You’ve licensed a tiny authoritarian to impose the rules verbatim, as he sees fit, no matter the context or circumstances. It’s worrying […]
In organizational culture, there are two types of people: those who look for reasons to be offended, and those who look for ways to understand others. The former type tends to lash out at coworkers, saying cruel things in private or criticizing them in public. They seek revenge on their managers if they feel they […]
“How you see yourself determines what you see for yourself, Are You Externally or Internally Driven?.” Veli Ndaba – ‘The NeuroEngineer’ Self-esteem represents an overall evaluation of oneself – the extent to which one feels positively rather than negatively toward oneself – and views oneself as a person of value and worth. Contingent self-esteem is […]
You CAN Make Meetings Productive with most meetings occurring online, I’m hearing about the frustrations of time wasted during meetings from leaders and teams’ members alike. Meetings are running overtime. The structure is lost. People can’t make it to their meetings on time – even virtually! Some people talk too much while others never utter […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
