Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
In April, 2020 I wrote an article describing four possible scenarios for how the The Coronavirus Scenarios could play out: “Much Ado About Nothing”, “The Camel’s Straw”, “Spain Again” and “Walking the Tightrope”. At the time the cumulative number of global cases was 2 400 000 and deaths 165 000. Seven months later, the figures are 60 000 000 and […]
From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does. You could put almost any sheet music in front of me, and I could play it. There was […]
Where do you get your most innovative ideas to boost innovation? How do you increase the rate of creativity in your organization? As a creator, entrepreneur, or founder these are probably the most important questions you can ask. So, where do you start? You’ve probably heard the phrase “think outside the box” a thousand times. […]
Power posing for success is a simple strategy that you can use to reduce anxiety, improve your ability to deal with stress, and boost your confidence. Besides, it takes less than two minutes and produces immediate results. Adopting a Wonder Woman’s pose might change your results or even your short and long-term success. Power Posing […]
WIFU: What’s in it for you, to read this? If you are ‘time-poor’, and therefore don’t have time to read this article right now, then simply use the acronym: BOOST© to ask yourself five questions: B = Bed- Do you wake up refreshed? O = Oxygen- Do you get enough oxygen to your brain throughout […]
Before the pandemic, we saw a clear Qubit mindset trend in evolving away from binary thinking and extending our thinking to the endless possibilities between 1 and 0. Gender identity no longer has to correspond with the one ‘given’ at birth. Business profit could go hand in hand with improved human and societal justice. Embracing […]
Three small steps to help you use New Research Authentic Leadership as your strategy to improve engagement and retain your talent. It seems just about every day your news feed has a new article talking about the (admittedly catchy) “Great Resignation. And geez, so sorry about adding yet another. I’m guessing just about every leader […]
When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why. Values influence […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
