Author: Amanda Stevens
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets. I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my […]
If you’ve ever seen expectant parents in a baby shop, you’d know that pregnancy is a life stage that usually triggers an avalanche of consumerism and to find Pink Sheets.
I (thankfully) never tallied what I spent during my pregnancy, I just know that becoming a mum, while filling my heart, has drained my wallet in ways I haven’t experienced since my wedding over three years ago.
But it’s not just weddings and babies that prompt purchases across multiple categories, from fashion to florists, finance to furniture.
When my divorce was finalised recently, while it was day tinged with sadness, I also saw it as an opportunity to create a new chapter. I decided to embark on a mini bedroom makeover so off to my local homewares store I went in search of new pink sheets. Yes, pink sheets to mark the new, single, happy-in-my-own-skin and alone-in-my-big-bed me. (I’m well aware this makes me a walking cliche but an unapologetic cliche nonetheless).
In I marched to Bed, Bath and Table and was excited to immediately spot a set of dusty pink bamboo sheets. I carefully peeled open the corner of the packaging and felt the fabric between my fingers and was sold immediately. Soft as silk, pink bamboo sheets. Take. My. Money.
Just as I was mentally curating my new blush boudoir, I was approached by a lovely sales assistant to see if I needed any help. We chatted for a while about the merits of bamboo as a natural fibre and then she asked me if the sheets were a gift or for me. I explained that the sheets were part of a mini bedroom makeover to mark my new marital status and she giggled immediately.
‘You’re the third woman this week who’s purchased these very same sheets for the very same reason’, she said.
I was slightly stunned. Who would have thought the burgeoning post-divorce pink bedsheet market was such a thing?!
While I was back at home making the bed, I got curious about life-stage marketing beyond the obvious. Simply drawing on my own example, I realised that life-stage changes and events trigger purchases in a range of unexpected categories. Furniture, financial services, flowers, food (of the chocolate and ice cream variety) – all categories where my purchase behaviour has changed as a result of a life stage change.
Whether it’s a breakup, a break down, a big birthday, starting a new business, buying a new home, becoming an empty-nester, retirement … they’re all milestones that prompt new purchases, brand evaluation and opportunities for you to connect with new customers or strengthen the connection you have to existing ones.
What life stage changes could your brand be a greater part of? It might not be as literal or specific as pink sheets but worth brainstorming on.
Article written by Amanda Stevens on her blog page from her website
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Raizcorp supports over 500 businesses, find out their innovative selection process and how success can be your downfall. Allon Raiz, is a successful entrepreneur building numerous businesses and he is the founder of Raizcorp which nurtures entrepreneurs and grows profitable businesses. How Allon Raiz Went From A Failed Business To Raizcorp Allon Raiz is regarded […]
“I’m getting angry at myself just practicing these things and why Your Team Isn’t Listening !” The comment by a business owner in my leadership training session caught me off guard. When I asked him to explain, he responded with, “I know the value of listening, but I won’t take the time to do it […]
Businesses adopting a Working Remote workforce is a trend that has gained an increase of momentum this past year and for some, will continue to be reality for the foreseeable future. There are of course the obvious benefits for a remote team – no commutes for employees and lower overhead costs such as an office […]
Value is the differentiator as Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the VALUE IS THE DIFFERENTIATOR they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on […]
The invaluable lesson ‘Exposure’ was one of the significant events that rolled into town with the covid circus. The carpet was pulled back to expose things like pre-existing leadership ineptitude, business weaknesses and relationship flaws. Unhappy employees became unhappier. Unhappy couples separated. Unhappy clients cut ties. The character of political leadership was revealed. Two areas […]
This week in my 3 minute leadership roles with Jones Zone, I talk about the importance in finding balance between Humility and Ambition. Why You Need To Be More Humbitious In Your Approach To Leadership Contact Us at WeSpeak Global and follow us on Twitter
In life, we get so much input. It is hard to keep up. One piece of advice that I got was to Focus on your skills and on my strengths. We are not meant to be great at everything, but we all have talent. At times we try to improve skills we don’t have a […]
Last week I got to spend five and a half hours of Beyond Strategy with one of the most influential strategic thinkers alive today, Gary Hamel. He has written five global best-selling books, published 17 papers in Harvard Business Review, and has taught at London Business School for 30 years. But most importantly, Gary has […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
