Pink Sheets and Milestone Marketing

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

In organizational culture, there are two types of people: those who look for reasons to be offended, and those who look for ways to understand others. The former type tends to lash out at coworkers, saying cruel things in private or criticizing them in public. They seek revenge on their managers if they feel they […]

Until someone creates a way to accurately predict the future and Beyond Disruption, there is no way to prepare your business for every change that will come its way and beyond disruption. Whether it is a pandemic that changes the economic outlook, societal trends that change consumption patterns, or machinery or infrastructure that breaks down, […]

Go ahead and search ‘happy employees lead to successful companies’ and you will be bombarded with consistent uplifting messages about employees and happiness (LinkedIn, Fast Company, Business Insider, Fortune). Just about every content piece promotes employee happiness benefiting organizations at large. That is why, contrary to consistent media, I couldn’t believe that Phil Rosenzweig in The Halo Effect completely disagreed.   With […]

My South Africa was not supposed to be a hit. Ingrid Jones contacted me late on a Sunday night to explain the concept and to urge me to do a ‘quick one’ for an inflight magazine. I did the piece in less than an hour and went to sleep. Next thing I heard was that […]

The pandemic may be easing up in many parts of the world, but its effects will forever shape how we live, work and shop so here are 3 Strategies to Reach Post-COVID Customers The past two years have brought unbelievable challenges and changes. Throughout the uncertainty, people have evaluated their priorities and lifestyles. A full 50% […]

Some people get up every day and make excuses to justify the reasons why they “can’t” get what they want so here are my The 3 Keys to Peak Performance.  They allow their EXCUSES to take a VIP seat in their life. “I can’t” apply for a promotion because I don’t have the skills necessary […]

August 19th, 1996 – A date that marked a new beginning for our family, The Value of Mail is no more! That was the day we landed for the first time in which would be our new home – Canada. I was 19 years old. In 1996, there was no social media. The Internet was […]