Pink Sheets and Milestone Marketing

For many of us, robots used to conjure up images of humanoids in sci-fi movies, and we thought them to be Robots are creepy? Not at all. We need them. But now that they have become so ubiquitous, this is no longer the case.   More and more companies are embracing the robotics revolution, introducing […]

When it comes to diversity and inclusion as a leader you need to understand one thing, you need to understand that; It is more than just activism, minorities vs the privileged, and correcting the injustices I’ve observed the efforts of many organizations and leaders when it comes to diversity, equity, and inclusion, to be more […]

Culture and Talent Retention is a real challenge and employees are looking for organizations that inspire them, uplift them and create opportunities for growth and progression. Of significant importance to retaining people is the ability of an organization to create alignment between what they say and what they actually do. Misalignment of value systems is […]

In April, 2020 I wrote an article describing four possible scenarios for how the The Coronavirus Scenarios could play out: “Much Ado About Nothing”, “The Camel’s Straw”, “Spain Again” and “Walking the Tightrope”. At the time the cumulative number of global cases was 2 400 000 and deaths 165 000. Seven months later, the figures are 60 000 000 and […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

Without exaggerating, there are literally hundreds of ways of becoming more self- aware, and hence be more Adaptable to embrace and think through opportunities and / or adversity. As a Preferred Partner in South Africa for the Six Seconds EQ Worldwide Network (in 174 countries), we talk about ‘emotions driving people, and people driving performance’. […]

On a recent flight, at almost every stop along the way, the airline I had chosen reminded me that I was flying with “the best” So can you over-compliment your CX. Airport signage told me…the CEO appearing on the pre-flight safety video told me…the flight attendant announcements told me…well, you get the picture. The problem […]

Brands don’t have values or Employee Motivation. I’m sorry, I didn’t mean to pull the rug out from under you so quickly, but it needed to be said. Before you close this article thinking “that’s absolute rubbish”, just wait a moment. Dust yourself off. Sit back down, have some coffee. Ready? Brands do not have […]