Pink Sheets and Milestone Marketing

Value is the differentiator as Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the VALUE IS THE DIFFERENTIATOR they deliver to their customers.  Great businesses understand that for them to thrive and survive, they need to be constantly focusing on […]

Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]

While microwave ovens were created for convenience here is Why You Should Toss Your Microwave, the dangers and negative effects you are about to read just may make you want to stop using it altogether.   As more research has been done, studies have shown that not only the microwave itself can cause danger to […]

THE ACCELERATION OF RISK as a few months ago, the National Safety Council had me as the closing keynote speaker for their massive annual conference – and I spoke to a few thousand safety professionals on issues surrounding new, emerging, acceleration of risk.   Including a story of what happened when Rosie the Robot from […]

With COVID-19 impacting so hugely on us globally and most of us practicing social distancing with A sanity toolkit, the main psychological challenge that many of us face is anxiety. This might include worries about what will happen next in our own worlds and in the world at large, worries about our health or the […]

Are you someone who starts a whole bunch of projects and tasks yet rarely finish any of them so then How to Finish a Task! is for you? You are in excellent company! A huge percentage (89% according to a study shared in the Huffington Post) of business people don’t know How to Finish a […]

I was fantasising about a new Outlook feature today. No really, I  am that sad! Here was my fantasy, Stop inviting everyone whenever you create a new meeting event, there is a little box showing the estimated meeting cost. This cost should double as you double the length of the meeting and also double when […]

Yet Mr Gates’ programme itself is not inherently evil and why you can do better without slides. Ouch!’Death by PowerPoint.’ That’s the commonly used term. Jim Nelson, a man who served as a translator between the American and Russian troops in Bosnia, tells a story about the Russians watching with bemused fascination as their unlikely […]