Pink Sheets and Milestone Marketing

You don’t have to be a genius to be a leader of genius! – my earliest challenges were to rebuild a broken Porsche brand and then to inspire the team at BMW GB to achieve a 500% improvement in profit while transforming the service levels of an industry. Since then, Kevin Gaskell has founded start-ups, […]

Do you have to be a manager or executive to Being A Leader? No! Leading others is a choice. It isn’t about your title. Many people with executive titles are terrible leaders, and many people without a fancy title are outstanding leaders. More than your title, being a leader is about influencing change and inspiring […]

Doing good for customers is something that is inherently right. I admire purpose-driven companies.  They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]

When the brand fits, Define: giraffe. A tall, graceful mammal, Giraffa camelopardalis, generally inhabiting the society events, radio airwaves and cycling races of southern Africa. Nudge, nudge, wink wink – YES! Today, you’ll find it at the core of my personal brand identity, following an apt giraffe nickname from journalist and designer Craig Jacobs back in […]

Do You Have Blinders On? | Confirmation Bias is a term we’ve heard a lot over the last few years as science has become a debate topic and you hear qualified experts providing completely opposite interpretations on the same topic. But what role does it play in your life if you aren’t doing studies and […]

Lucy Bloom is often asked how to crack the speaker circuit by aspiring professional speakers at least twice a week, so to save you buying me a coffee, here are my top ten tips for how to get your story on the stage, paid. 1. We all have a story to TELL but are you […]

I’m coming to you from 30,000 feet, on my way to join my friend Jeff Glover for the LiveUnreal Retreat in Traverse City, Michigan. I can’t wait to see some familiar faces and meet more amazing real estate agents after my Customer lesson learned. You know when someone references how long ago something happened and you […]

It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]