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I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
In the traditional sales world, Engaging and Interactive Meeting, a professional salesperson would prepare for, and focus on, commanding the room, the conversation and the sales process, and you would be prepared to maximise the chances of success at whichever stage of the sale you are because that’s how you win deals for an Interactive […]
Businesses adopting a Working Remote workforce is a trend that has gained an increase of momentum this past year and for some, will continue to be reality for the foreseeable future. There are of course the obvious benefits for a remote team – no commutes for employees and lower overhead costs such as an office […]
Suddenly half the world is working from home and many of us have new workplace surroundings to adapt to. Remember folks, it’s not the most intelligent or fittest of the species who will survive, it’s those who can swiftly adapt to change. I’ve spent huge chunks of my career working from home, so here are […]
It’s hard to believe twenty years have passed since I was honoured and humbled to carry the 2020 Olympic Torch Hindsight to Rekindle Embers of Hope, on the day of the opening ceremonies of the Sydney 2000 Olympics; one of only 26 people before Cathy Freeman lit the cauldron in the stadium. I’d been privileged […]
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change […]
Have you heard about the mildly seductive and The Unbearable Pain of Pleasure extremely elusive ‘I’ll be happy’ game? I used to play it all the time. “I’ll be happy when I lose 10 kilograms.”, “I’ll be happy when I find a lifetime partner.”, “I’ll be happy when the millions come rolling in.” There’s an […]
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