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Is it that, “They dont want to work!” – or – they dont want to work for YOU? Here’s a problematic question for entrepreneurs and managers: is it that people dont want to work nowadays? Or is it that they dont want to work for YOU? Twenty years ago, I wrote that you must provide […]
Some say great leaders are born. We say great leaders are made, HOW TO BE A GREAT LEADER. There are many different types of leaders and leadership styles. While it’s important to find your own style, there are many qualities of leaders throughout history that have stood the test of time. While we will view […]
I want you to think about investing in yourself as you become more resilient. The work that feeds your mind, body and soul. Self-investment is the first step in your resilience journey I want you to think about investing in yourself as your most important work. The work that feeds your mind, body and […]
Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers. Name: Vincent Berends (33) Region: Northern Region Job Title: Managing Partner / […]
Almost every industry today is undergoing a radical reimagining and a Transformation story about leadership. Yet simple catchphrases’ like ‘strategic pivot’ and ‘disruptive innovation’ do little leadership to encapsulate the complex challenges that organizations face in the accelerated world unleashed by the pandemic. The problem is particularly acute for technology companies. When decision-makers are inundated […]
Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]
Do you have to be a manager or executive to Being A Leader? No! Leading others is a choice. It isn’t about your title. Many people with executive titles are terrible leaders, and many people without a fancy title are outstanding leaders. More than your title, being a leader is about influencing change and inspiring […]
I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
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