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Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers. Name: Vincent Berends (33) Region: Northern Region Job Title: Managing Partner / […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

Few months ago, I was supposed to go somewhere with someone and realized What Drives You. We’d agreed to meet at a particular spot but I was trying to renegotiate our meeting place so I can avoid having to take multiple local taxies. And so this person exclaim in total shock…and said, “Nicky, you mean […]

Success always starts with failure or rather, often starts with failure. Sometimes when you do something, it becomes a success but happens very rarely. When you want to do something or start something new, try it out in a small scale so that the failure is survivable. You should make sure that adequate data are […]

When Lance Armstrong was bust for using performance enhancing drugs through most of his career one of his defences was that it was part of the racing culture of the time and many other riders were doing it too. So, Would you use performance enhancing drugs at work? In order to be competitive, he believed […]

10 Traits of a Great Teammate when I decided to start my business more than 10 years ago, I wasn’t entirely sure where it would take me. But I knew who I wanted to join me on the journey. Lynn Mandinec was my first friend at my first job out of college. We started our […]

Do you have to be a manager or executive to Being A Leader? No! Leading others is a choice. It isn’t about your title. Many people with executive titles are terrible leaders, and many people without a fancy title are outstanding leaders. More than your title, being a leader is about influencing change and inspiring […]

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]