Author: Brent Gleeson
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change […]
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why?
Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change fatigue and competing priorities. But one area where many company leaders fail regularly is learning how to leverage the company culture to drive change.
As a former Navy SEAL, I can assure you that the post 9-11 Naval Special Warfare community has experienced constant change. Similarly, having led my own companies through fairly major changes – combined with thorough research – I have developed a model for Culture Driven Transformation (CDT).
What does that mean? It is a strategy for analyzing and leveraging the positive aspects of an organization’s culture and using those elements to drive change. It also involves shoring up the weak aspects of the culture and simultaneously fixing the broken parts – changing the culture.
A more nimble and adaptive organization is better suited for successfully navigating the murky waters of change. But it often requires a major change in the mindsets and behaviors of the leaders – and quite frankly, the entire company.
The first step in my CDT model is to Perform a Culture Diagnostic.
Before every mission you perform in the SEAL Teams, gathering as much valuable intelligence is critical for understanding what you will be dealing with and how you plan the mission with Navy SEAL’s 7 Steps.
The more information the better, especially when you know some of the intelligence may be flawed.
READ FULL Navy SEAL’s 7 Steps ARTICLE FROM BRENT GLEESON HERE ON INC
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
When I started in sales and Social Selling, I had to visit 8 clients physically, every single day. No jokes! In our wildest dreams we could not have imagined a tool like email, never mind social media and Building Relationships Online. Social media has created so many incredible opportunities for us, and it is about […]
Three small steps to help you use New Research Authentic Leadership as your strategy to improve engagement and retain your talent. It seems just about every day your news feed has a new article talking about the (admittedly catchy) “Great Resignation. And geez, so sorry about adding yet another. I’m guessing just about every leader […]
Do you remember what life was like right before you received the message of biggest trap in business that confirmed your appointment as executive? Or before you started your own business? Or before you took over the family business? Opportunities lay ahead like an orchard of fruit trees ripe for the picking and everything that […]
I Got Sued YESTERDAY. Just like this headline is misleading and complete clickbait, such is the reality we are living in, and the point of this author and PAPERBACK WRITER. I clicked on a post recently after reading wild news stories ACROSS THE UNIVERSE and stumbled upon the Yahoo! article entitled: “Fans Sue Movie Yesterday”. I […]
If you’re struggling to Become A Better Presenter, or are new to the field, here are some ideas that I’ve incorporated in my 28 years as a keynote speaker/presenter. Feel free to check them out and see if any can help you along the way! 1) Know your audience better than they know themselves […]
One morning when I was on my way to school, my life changed for the better with The Power of a Vision. I was 14 years old and an eighth grader at the time, and my school was on the other side of Matlala River in Limpopo. It was quite a long walk through the […]
This is a great article on Bringing the mountains home which addresses employee happiness and developing a beneficial culture that contributes to a business’ success. *** Written by Travis Gale, CEO of Appletree Catalyst Agency, which discusses how to deal with end-of-year burnout and how to ‘Bringing the mountains home’. This past festive season, I […]
It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
