Author: Brent Gleeson
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change […]
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why?
Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change fatigue and competing priorities. But one area where many company leaders fail regularly is learning how to leverage the company culture to drive change.
As a former Navy SEAL, I can assure you that the post 9-11 Naval Special Warfare community has experienced constant change. Similarly, having led my own companies through fairly major changes – combined with thorough research – I have developed a model for Culture Driven Transformation (CDT).
What does that mean? It is a strategy for analyzing and leveraging the positive aspects of an organization’s culture and using those elements to drive change. It also involves shoring up the weak aspects of the culture and simultaneously fixing the broken parts – changing the culture.
A more nimble and adaptive organization is better suited for successfully navigating the murky waters of change. But it often requires a major change in the mindsets and behaviors of the leaders – and quite frankly, the entire company.
The first step in my CDT model is to Perform a Culture Diagnostic.
Before every mission you perform in the SEAL Teams, gathering as much valuable intelligence is critical for understanding what you will be dealing with and how you plan the mission with Navy SEAL’s 7 Steps.
The more information the better, especially when you know some of the intelligence may be flawed.
READ FULL Navy SEAL’s 7 Steps ARTICLE FROM BRENT GLEESON HERE ON INC
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Can you imagine Say No To Revenue? It doesn’t sound right, does it? Ironically enough, that’s exactly what might be necessary to set you and your business up to achieve success. Anyone that knows chicken, has at least heard of Chick-fil-A and their famous chicken sandwiches served across locations in 48 states in the US. […]
If you’ve ever launched something as 3-2-1 Liftoff!, whether it is a basketball shot, a new business, or the 2 Liter bottle rocket for your kid’s science project, you know the arc of senses one feels in each attempt to succeed as we let go of our security and send the object into motion to […]
It’s not every day Leaders Can Build Relationships Through Transparency or you see a CEO dancing on TikTok. But being vulnerable and transparent is one of the reasons Ali Bonar has seen incredible growth and success with her company, Oat Haus. Consumers are moving more towards sharing real experiences and less about hiding behind the perfect […]
Doing good for customers is something that is inherently right. I admire purpose-driven companies. They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]
Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]
Aerial warfare of a whole different flavour has hit the open skies. Anti “Flying Pineapple” technology implemented by various private companies has become a thorny issue for the world’s biggest online retailer, Amazon furious about the use of anti-“Flying Pineapple” technology. Disclaimer: This article is a forecast of a possible future and should not be […]
There’s one thing between you and the results you want – Discover what discomfort is stopping you to be it a higher functioning team, more leadership, more money or just more joy and happiness – you know what it is? That’s right, discomfort. If you’ve read anything about the upcoming book (or listened to me, […]
How to: Stay approachable, are you as a manager? Here are 5 tips Many people think they are approachable, but only a few really are. We are aware of our positive thoughts and hope that they are visible to everyone. We believe we are approachable when, in truth, many of us come off as remote […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
