Author: Brent Gleeson
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why? Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change […]
Leading significant organizational change is hard, A Navy SEAL’s 7 Steps for Using Culture to Drive Change. Though well-intentioned, that’s why over half of major transformation efforts fail. Why?
Many reasons can include but aren’t limited to a bad strategy, a weak culture lacking trust and accountability, poor communication, low levels of buy-in, change fatigue and competing priorities. But one area where many company leaders fail regularly is learning how to leverage the company culture to drive change.
As a former Navy SEAL, I can assure you that the post 9-11 Naval Special Warfare community has experienced constant change. Similarly, having led my own companies through fairly major changes – combined with thorough research – I have developed a model for Culture Driven Transformation (CDT).
What does that mean? It is a strategy for analyzing and leveraging the positive aspects of an organization’s culture and using those elements to drive change. It also involves shoring up the weak aspects of the culture and simultaneously fixing the broken parts – changing the culture.
A more nimble and adaptive organization is better suited for successfully navigating the murky waters of change. But it often requires a major change in the mindsets and behaviors of the leaders – and quite frankly, the entire company.
The first step in my CDT model is to Perform a Culture Diagnostic.
Before every mission you perform in the SEAL Teams, gathering as much valuable intelligence is critical for understanding what you will be dealing with and how you plan the mission with Navy SEAL’s 7 Steps.
The more information the better, especially when you know some of the intelligence may be flawed.
READ FULL Navy SEAL’s 7 Steps ARTICLE FROM BRENT GLEESON HERE ON INC
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Doing good for customers is something that is inherently right. I admire purpose-driven companies. They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]
When you think of Kauai, you think of delicious island-style food and freshly-pressed juice combinations – all the taste without anything that sticks to your hips or taxes your health and Your best life!. Well, now you can take some of it home! Put together these delectable dishes in your own kitchen with Your Best […]
Where do you get your most innovative ideas to boost innovation? How do you increase the rate of creativity in your organization? As a creator, entrepreneur, or founder these are probably the most important questions you can ask. So, where do you start? You’ve probably heard the phrase “think outside the box” a thousand times. […]
Successful women in leadership roles manage their Personal Branding Benefits on a daily basis; and they started focusing on creating theirs early-on in their careers. Why do they focus on Personal Branding? And why has it become such a hot topic in the workforce today? Smart women in business understand the basic concept that every […]
We all end up needing to have an Uncomfortable Conversations. We may have to share with someone our unmet expectations, disappointment, or actual annoyance. This could be with a direct report, our boss, a peer, a spouse, or maybe even a child. No one likes these situations, but we must deal with them appropriately in […]
Think about a baby’s laughter. It is one of the most contagious sounds when heard; you are bound to start smiling and eventually, break out in laughter, too. So, How to influence the workplace by bringing the right energy? Imagine if you could be like the baby’s laughter in your place of work. The one […]
Motivation in Motion – 7 Steps to Help You Stay Motivated Being and staying motivated are two completely different things with different obstacles and benefits. Everyone, particularly those in the selling profession, have certain things which can keep them motivated. Here are seven steps to help you stay motivated personally and professionally. 1. Dream Bigger […]
It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
