Author: Vincent Barends
Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers. Name: Vincent Berends (33) Region: Northern Region Job Title: Managing Partner / […]
Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers.
Name: Vincent Berends (33)
Region: Northern Region
Job Title: Managing Partner / Founder
Years in this position: 7
Company Name: Optima Financial and Tax Solutions Mpumalanga
Entry Category: Practice
Vincent Berends built this business model with the focus on clients and by building trusting relationships with both clients and other professionals. This model has resulted in the opening of the first franchised accounting office in Pretoria in 2017. The franchised office can provide clients with a personal one-stop, integrated service offering provided by the group’s expert professionals. The franchisee accountant, therefore, does not need to be an expert in business but can focus on what an accountant does best knowing that he or she has access to various hand-selected experts in other value-adding disciplines when needed.
He was born to lead, inspire and excel in everything he pursues. He believes that nothing is impossible and that the only limitations in life are those imposed on oneself. Growing up in Mbombela (Nelspruit), he realised that everything starts with a plan – whether it is to build a house or starting a business – and that proper planning prevents poor performance. Every achievement and end result he achieved can be traced back to a plan he had formulated beforehand. He, therefore, regards himself as a business strategist as opposed to a consultant.
Vincent believes in the fair and equal treatment of every person and business – nothing upsets him more than when someone is being treated unfairly. This has earned him the respect of many, but also (unfortunately) resulted in him being ‘less popular’ with others. Vincent has also been involved in a project that has the potential to change 22 million commuters’ lives. Unfortunately, the details of the project cannot be shared at this stage, but an official launch is expected next year.
Although challenging at times, Vincent Berends believes in having a proper balance in life and enjoys spending quality time with his family, wife and three stepchildren.
Contact Us at WeSpeak Global and follow us on Facebook
Read further articles in similar categories
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
A framework from my book Humancentric for how to create Relationship and Intelligence in businesses in the fourth industrial revolution. How do we focus more on people than technology? When we do our research behind all of the aspects of business, we need to focus on the context we are in, the relationships around that […]
If we are going to do new things to survive in the Industrial Age, we are going to meet uncertainty. If we are going to meet uncertainty, we are going to discover risk. A show of hands… How many people, when you were 12, 13, 14 years of age, had a mother or a father […]
25 YEARS IN BUSINESS 1. Marketing is the backbone of your business– always have a Marketing plan and ensure that every day you do something that will make you top of mind with your clients. 2. Stop playing small – always add another zero to everything you plan to do in terms of activities. Widen […]
From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does. You could put almost any sheet music in front of me, and I could play it. There was […]
For Africas growth path it is important to recognize that lessons learnt in a particular place and time in history are not automatically transferrable to another part of the world. However, the growth of Africa mirrors to some degree that of Asia over the past 40 years. The development of the four main Asian Tigers – […]
How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. I had a first-hand experience with this very early on in my career. The MD […]
The Survival Guide, originally written for overworked and underappreciated public servants, offers ten checkpoints that signal burnout. After sharing this popular workshop based on the book with audiences filled with clerks, librarians, planners, firefighters, administrators, and many other municipal groups, the private sector came calling. Who cares about Public Servants and a The Survival Guide? Why? Because […]
This week in my 3 minute leadership roles with Jones Zone, I talk about the importance in finding balance between Humility and Ambition. Why You Need To Be More Humbitious In Your Approach To Leadership Contact Us at WeSpeak Global and follow us on Twitter
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
