Author: Vincent Barends
Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers. Name: Vincent Berends (33) Region: Northern Region Job Title: Managing Partner / […]
Vincent Berends is the Top 35-under-35 and founder of the Optima business group – a group of companies that bring the disciplines of accounting, administration, finance, financial planning, insurance and legal practices together, as opposed to clients having to use various professional service providers.
Name: Vincent Berends (33)
Region: Northern Region
Job Title: Managing Partner / Founder
Years in this position: 7
Company Name: Optima Financial and Tax Solutions Mpumalanga
Entry Category: Practice
Vincent Berends built this business model with the focus on clients and by building trusting relationships with both clients and other professionals. This model has resulted in the opening of the first franchised accounting office in Pretoria in 2017. The franchised office can provide clients with a personal one-stop, integrated service offering provided by the group’s expert professionals. The franchisee accountant, therefore, does not need to be an expert in business but can focus on what an accountant does best knowing that he or she has access to various hand-selected experts in other value-adding disciplines when needed.
He was born to lead, inspire and excel in everything he pursues. He believes that nothing is impossible and that the only limitations in life are those imposed on oneself. Growing up in Mbombela (Nelspruit), he realised that everything starts with a plan – whether it is to build a house or starting a business – and that proper planning prevents poor performance. Every achievement and end result he achieved can be traced back to a plan he had formulated beforehand. He, therefore, regards himself as a business strategist as opposed to a consultant.
Vincent believes in the fair and equal treatment of every person and business – nothing upsets him more than when someone is being treated unfairly. This has earned him the respect of many, but also (unfortunately) resulted in him being ‘less popular’ with others. Vincent has also been involved in a project that has the potential to change 22 million commuters’ lives. Unfortunately, the details of the project cannot be shared at this stage, but an official launch is expected next year.
Although challenging at times, Vincent Berends believes in having a proper balance in life and enjoys spending quality time with his family, wife and three stepchildren.
Contact Us at WeSpeak Global and follow us on Facebook
Read further articles in similar categories
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
10 Traits of a Great Teammate when I decided to start my business more than 10 years ago, I wasn’t entirely sure where it would take me. But I knew who I wanted to join me on the journey. Lynn Mandinec was my first friend at my first job out of college. We started our […]
Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]
11 WAYS TO LIVE with a New year. New goals. New opportunities. #NOMATTERWHAT IN 2022 Welcome to 2022. 11 WAYS TO LIVE #NOMATTERWHAT IN 2022 What separates the high-achievers that actually reach what they strive for from those that don’t? Even in the face of assuredly new challenges, limits and obstacles… I’ll tell you – […]
With all the recent fervor over the confrontation between Will Smith and Chris Rock at the Oscars® over a comment made about Jada Pinkett Smith, there’s one character I have yet to see explored in the aftermath to change your perspective: G.I. Jane. Several years ago, when I was building my business as a […]
A couple of weeks ago I was in Orlando for a talk and I knew the THE 3 C’S OF ELITE TALENT DEVELOPMENT. The night before I was sitting at the hotel restaurant grabbing some dinner. Out of the corner of my eye I saw that there was a basketball game on the tv at […]
I have worked with corporate teams that measure what seems like everything. My concern with these teams isn’t what they are measuring, but rather what they are not measuring — leadership effectiveness. Teams measure on-time delivery, sales call per day, employee engagement, and so many more useful metrics. I’ve even seen a team measure coffee […]
Empowering Innovators Mindset in today’s fast-paced technological landscape, organizations struggle to stay relevant and innovative. With technology rapidly evolving, traditional business models and strategies become obsolete. This inability to adapt and innovate leaves companies stagnant, eventually causing them to fall behind their competition. The key to survival in this highly competitive environment lies in fostering […]
How to Craft Powerful Stories that Can Drive Culture Change There is an old adage that says: If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. I had a first-hand experience with this very early on in my career. The MD […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
