Author: Juanita Vorster
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them to try it for themselves.
Customer experience can no longer be treated as an afterthought delegated to a single department. It has to be central to the entire organisation as it is a key ingredient to being exceptional: one of the four fundamentals of winning in the new game of business.
Exceptional organisations offer products or services that exceed all industry averages and customer expectations. Having a great product or service is however only one dimension of delighting customers.
With all the options they have available these days, customers simply don’t want to work hard to figure out how to give you their money. They don’t only want exceptional products and services; they want to deal with organisations in a way that is easy, efficient and memorable for all the right reasons. This is the second dimension of customer experience.
The third dimension is the “what else” bit. The over-and-above part of the entire experience that changes it from acceptable to memorable. This is where organisations can be really creative.
Great customer experience isn’t just something that happens – it has to be designed. Exceptional organisations pay at least as much attention to designing the customer experience as they do designing products and services – often even more.
A well-designed customer experience is an incredibly valuable business growth tool that keeps customers coming back and bringing others with them.
The four questions any business of any size in any industry must ask when it designs its unique customer experience are:
How will this set us apart from our competitors?
How will this influence and equip our customers to share their experience with others that might then become our customers?
How will this add value (fun, relaxation, relief, time savings, etc) to our customers?
How will we ensure that our customers have the same experience every time they buy from us, wherever it is that they buy from us?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Start Training to Live the Real You and The Ability to Feel Confident in the Midst of Life’s Challenges Takes Practice Why is practicing for life’s challenges so important? We are biologically designed to access great stores of energy when things matter. It’s how we’ve survived as a species. Life and death circumstances require great […]
If I am not like you, I tend to not like you…so it becomes an Us vs Them = toxic environment If I am like you, I tend to like you Us vs Them = toxic environment How can we get rid of unnecessary trash talk from the organization, like “We in production and […]
Empowering Innovators Mindset in today’s fast-paced technological landscape, organizations struggle to stay relevant and innovative. With technology rapidly evolving, traditional business models and strategies become obsolete. This inability to adapt and innovate leaves companies stagnant, eventually causing them to fall behind their competition. The key to survival in this highly competitive environment lies in fostering […]
Imagine this scenario: You are considered THE BEST in the world at your chosen profession – according to critics, peers, well known in the public – and suddenly you MUST change your career. Does this thought excite you, or terrify you? If it is YOUR choice, then it’s a great thing! If it’s doctor’s orders […]
If you don’t prioritise your sleep, you are putting your health at risk. Good quality Sleep Weight Health is the diet pill we’ve all been looking for, the ultimate wrinkle cream and the secret to longevity. And guess what? — it’s free! When we think of our beds and our pillows, we often forget […]
I am very excited today to talk about one of my favorite topics of all time, HOW TO REMOTIVATE YOURSELF. Based on the fact that I got this question twice yesterday from two separate people from two separate parts of the country means that I’ve got to address this. It’s not just how do you […]
A sales slump is a time in which a sales pipeline loses its momentum, leads slow down, or stop coming in altogether, opportunities that are already in play begin to stagnate, and deals that we were sure to win we either lose to a competitor or to a lack of decision-making readiness from the customer. […]
From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does. You could put almost any sheet music in front of me, and I could play it. There was […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
