Author: Juanita Vorster
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them to try it for themselves.
Customer experience can no longer be treated as an afterthought delegated to a single department. It has to be central to the entire organisation as it is a key ingredient to being exceptional: one of the four fundamentals of winning in the new game of business.
Exceptional organisations offer products or services that exceed all industry averages and customer expectations. Having a great product or service is however only one dimension of delighting customers.
With all the options they have available these days, customers simply don’t want to work hard to figure out how to give you their money. They don’t only want exceptional products and services; they want to deal with organisations in a way that is easy, efficient and memorable for all the right reasons. This is the second dimension of customer experience.
The third dimension is the “what else” bit. The over-and-above part of the entire experience that changes it from acceptable to memorable. This is where organisations can be really creative.
Great customer experience isn’t just something that happens – it has to be designed. Exceptional organisations pay at least as much attention to designing the customer experience as they do designing products and services – often even more.
A well-designed customer experience is an incredibly valuable business growth tool that keeps customers coming back and bringing others with them.
The four questions any business of any size in any industry must ask when it designs its unique customer experience are:
How will this set us apart from our competitors?
How will this influence and equip our customers to share their experience with others that might then become our customers?
How will this add value (fun, relaxation, relief, time savings, etc) to our customers?
How will we ensure that our customers have the same experience every time they buy from us, wherever it is that they buy from us?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
I’ve recorded a short video about the value of taking time ‘in’ to help with solve problems, creating, sorting & strategising. I like to call it ‘time-in’ because these insights don’t come from our busy external world, nor from our noisy internal chatter. They come from a place within us that very few of us […]
Start Training to Live the Real You and The Ability to Feel Confident in the Midst of Life’s Challenges Takes Practice Why is practicing for life’s challenges so important? We are biologically designed to access great stores of energy when things matter. It’s how we’ve survived as a species. Life and death circumstances require great […]
Thinking of Self Care When Burned Out as i was Heading to Dallas from Kansas City recently, I heard the familiar tone of the voice over the intercom start up: “Ladies and Gentlemen, we’ve got a full flight to Dallas today…” Travel is BACK and flights are almost always full again, so I couldn’t be […]
11 WAYS TO LIVE with a New year. New goals. New opportunities. #NOMATTERWHAT IN 2022 Welcome to 2022. 11 WAYS TO LIVE #NOMATTERWHAT IN 2022 What separates the high-achievers that actually reach what they strive for from those that don’t? Even in the face of assuredly new challenges, limits and obstacles… I’ll tell you – […]
“How you see yourself determines what you see for yourself, Are You Externally or Internally Driven?.” Veli Ndaba – ‘The NeuroEngineer’ Self-esteem represents an overall evaluation of oneself – the extent to which one feels positively rather than negatively toward oneself – and views oneself as a person of value and worth. Contingent self-esteem is […]
Are we on the brink of the Un-Recession? The latest jobs report–published August 5–showed that the United States added over half a million new jobs in the month of July. Unemployment is at or a near a 50-year low. Both points add credence to a growing number of economists who are pushing back against […]
One of the most common buzzwords of 2022 on how to Create a Working Culture has to be the word ‘feedback’. My sense is that leaders and managers for the most part want to get better than this, and it could therefore be a major goal for 2022. As you might expect however, there’s a […]
Top Motivational Speakers South Africa in 2023 who are Inspiring Voices: The Best 5 Motivational Speakers in South Africa Motivation plays a crucial role in personal and professional development, and there is no shortage of inspirational figures in South Africa who have made a significant impact on the lives of many. In this article, we […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
