Author: Ryan Jenkins
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them to try it for themselves.
Customer experience can no longer be treated as an afterthought delegated to a single department. It has to be central to the entire organisation as it is a key ingredient to being exceptional: one of the four fundamentals of winning in the new game of business.
Exceptional organisations offer products or services that exceed all industry averages and customer expectations. Having a great product or service is however only one dimension of delighting customers.
With all the options they have available these days, customers simply don’t want to work hard to figure out how to give you their money. They don’t only want exceptional products and services; they want to deal with organisations in a way that is easy, efficient and memorable for all the right reasons. This is the second dimension of customer experience.
The third dimension is the “what else” bit. The over-and-above part of the entire experience that changes it from acceptable to memorable. This is where organisations can be really creative.
Great customer experience isn’t just something that happens – it has to be designed. Exceptional organisations pay at least as much attention to designing the customer experience as they do designing products and services – often even more.
A well-designed customer experience is an incredibly valuable business growth tool that keeps customers coming back and bringing others with them.
The four questions any business of any size in any industry must ask when it designs its unique customer experience are:
How will this set us apart from our competitors?
How will this influence and equip our customers to share their experience with others that might then become our customers?
How will this add value (fun, relaxation, relief, time savings, etc) to our customers?
How will we ensure that our customers have the same experience every time they buy from us, wherever it is that they buy from us?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Some people see the glass as half full, others see it as half empty, but I just gulp it down and ask for more Optimistic During Setbacks. Life is a smorgasbord, and even though some servings are tough to swallow, you need to power through it in order to enjoy dessert. Enough with the food […]
Punch-drunk public runs out of faith in its leaders, article written by Tony Leon who is a Political Commentator in South Africa. Cascading corruption, sky-high unemployment, and state incompetence. This daily diet of misery is now so mundane and common that what once induced shock and outrage in us is shrugged off. We have, as […]
Value is the differentiator as Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the VALUE IS THE DIFFERENTIATOR they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on […]
Build your leadership confidence with these 7 Ways to Be a More Confident Leader instantly-actionable tips from leadership keynote speaker and relatability expert Rachel DeAlto. In leadership, healthy confidence is key. Your team is looking to you for guidance, security, and support. But what if self-doubt is crowding out that inner boldness? First of […]
You CAN Make Meetings Productive with most meetings occurring online, I’m hearing about the frustrations of time wasted during meetings from leaders and teams’ members alike. Meetings are running overtime. The structure is lost. People can’t make it to their meetings on time – even virtually! Some people talk too much while others never utter […]
In the traditional sales world, Engaging and Interactive Meeting, a professional salesperson would prepare for, and focus on, commanding the room, the conversation and the sales process, and you would be prepared to maximise the chances of success at whichever stage of the sale you are because that’s how you win deals for an Interactive […]
Thinking of Self Care When Burned Out as i was Heading to Dallas from Kansas City recently, I heard the familiar tone of the voice over the intercom start up: “Ladies and Gentlemen, we’ve got a full flight to Dallas today…” Travel is BACK and flights are almost always full again, so I couldn’t be […]
‘There is no remote work for A TECH-DRIVEN WORLD POST-PANDEMIC. There is only work, THE NEW RULES’ futurist Mike Walsh said during a session on the future of the industry at the Schwab Impact conference. The pandemic has forced the working world to evolve technologically much faster than at any time in recent history, effectively […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
