Event Management Company vs. Internal Team

I’m not going to pretend that this is easy stuff for Second Best, especially given all the uncertainty in the world. Over the course of the last three weeks, as corporate America has made the transition from meetings in conference rooms and common spaces to Zoom calls and other online sessions, I’m struck by the […]

It is All about perspective as I type this, I am in Jeffreys Bay in a Motorhome overlooking the ocean with my woman after traveling over 1000kms through the country and I am in awe of the things that I’ve been able to witness. Driving through the small towns that literally span not more than […]

You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]

I’m coming to you from 30,000 feet, on my way to join my friend Jeff Glover for the LiveUnreal Retreat in Traverse City, Michigan. I can’t wait to see some familiar faces and meet more amazing real estate agents after my Customer lesson learned. You know when someone references how long ago something happened and you […]

I was concerned about working virtually and leading through adversity so In March 2020, when the world shut down and my live event calendar was wiped clean   As my speaking business went online, I wondered if it would survive the transformation. Would I still have an impact? Would I still matter? I’m sure you […]

Doing good for customers is something that is inherently right. I admire purpose-driven companies.  They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]

We all want to come up with the BIG Little Breakthroughs and the winning idea, solve the challenging problem, or invent something major that will become a staple for generations to come. Under pressure, it’s easy to freeze up and procrastinate. We get the false assumption that the only ideas that are important are the BIG […]

I first met Julie Faupel during a week-long personal growth retreat and learnt how to get Closer to Your Customer. The retreat required a total digital detox and abstinence of any conversation related to career, work or business. Julie and I became fast friends and for me personally, the retreat experience was transformational. Fortunately, the […]