Author: Jason Hewlett
I Got Sued YESTERDAY. Just like this headline is misleading and complete clickbait, such is the reality we are living in, and the point of this author and PAPERBACK WRITER. I clicked on a post recently after reading wild news stories ACROSS THE UNIVERSE and stumbled upon the Yahoo! article entitled: “Fans Sue Movie Yesterday”. I […]
I Got Sued YESTERDAY.
Just like this headline is misleading and complete clickbait, such is the reality we are living in, and the point of this author and PAPERBACK WRITER.
I clicked on a post recently after reading wild news stories ACROSS THE UNIVERSE and stumbled upon the Yahoo! article entitled: “Fans Sue Movie Yesterday”.
I loved the movie “Yesterday”, the one about The Beatles having only existed to the memory of a chosen few (who eventually COME TOGETHER), and the artist recreating their music to share with the world. Even though the movie’s lead, the amazing Himesh Patel, changes “Hey Jude” to “Hey Dude” at Ed Sheeran’s comical suggestion, you would think he would just LET IT BE.
What was so wrong with this movie that someone would sue the makers of it, thus going down THE LONG AND WINDING ROAD?
GET BACK – it was the Trailer, of course!
Yes, the studio producers tried to ACT NATURALLY when they realized the stars from the movie were not big enough to draw fans. So they did what any trailer promoter would do – threw in a beautiful, more famous actress, even ANOTHER GIRL, to entice fans to attend!
CAN YOU DIG IT?
No, and please, HELP!
Because, come to find out, the actress, Ana de Armas, didn’t even end up in the movie as her scenes were cut FROM ME TO YOU and from the final edit!
And now people are suing them over EVERY LITTLE THING.
IN MY LIFE I find that both pathetic (let’s be honest, it is), and equally the highest level of holding someone accountable that you can IMAGINE*!
When we Promise something in Advertising (aka: HERE, THERE AND EVERYWHERE) I like to call it The Commercial vs. The Reality.
If you Promise more in the Commercial/Advertisement than is delivered in the Reality/Experience, then you have sold an impossible possibility, even an OCTOPUS’S GARDEN and instead Broken The Promise!
Yet, those who Keep The Promise, creating an Experience and Reality greater than the Commercial and Advertisement, have Raving Fans, Customers who always return, feeling like they’ve just been on the MAGICAL MYSTERY TOUR and then they do all the selling for you.
THE FOOL ON THE HILL at the end of the day is the production team who approved the trailer, and have to deal with this kind of lawsuit.
Of course, everyone wants success, but not to the level of MISERY and lying about what the customer/audience will receive if we can’t Keep The Promise.
The Question is: Do You Keep The Promise in what you offer in your performance, advertisement, and commercial, or do you just say WE CAN WORK IT OUT and break The Promise anyway?
Share in the comments below (and – I dare you to consider the THINGS WE SAID TODAY and use a BEATLES SONG TITLE in your response).
(P.S. I LOVE YOU & I starred IMAGINE* since it was not a Beatle’s song, even though most think it was 
)
~ Jason Hewlett
Husband, Father, Writer, Hiker, Coach
Contact Us at WeSpeak Global and follow us on Twitter
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
This morning I woke up with a feeling of total despair as An eagle eye in trouble times…, the feeling of not doing enough. Not having enough, not knowing where to start and not knowing where I wanted to go. This uneasy feeling of negativity was so out of character and my first reaction was […]
If we are going to do new things to survive in the Industrial Age, we are going to meet uncertainty. If we are going to meet uncertainty, we are going to discover risk. A show of hands… How many people, when you were 12, 13, 14 years of age, had a mother or a father […]
It’s hard to believe twenty years have passed since I was honoured and humbled to carry the 2020 Olympic Torch Hindsight to Rekindle Embers of Hope, on the day of the opening ceremonies of the Sydney 2000 Olympics; one of only 26 people before Cathy Freeman lit the cauldron in the stadium. I’d been privileged […]
Generosity is an interesting beast so WHY SO STINGY. As a charity CEO, I have seen it expressed in many different ways. The best kind of generosity comes with warmth and good old NSA – no strings attached. This kind of generosity is glorious to witness and is the backbone of charity work all over […]
If you’re a sports fan like I am, this is a great time for YOUR highlight reel! March Madness launches shortly — but today, eyes are on the free agents signing new contracts in the NFL. All-day long, sports networks are showing highlight reels of a player’s performance. However, when you examine who gets paid […]
4 Types of Keynote Speakers – How To Match Them For Your Function The function of a Keynote Speaker is to create the stage for the remainder of that event and deliver folks collectively with the very same function. What varieties of Motivational Speaker are there? Generally, there are four principal methods […]
The pandemic may be easing up in many parts of the world, but its effects will forever shape how we live, work and shop so here are 3 Strategies to Reach Post-COVID Customers The past two years have brought unbelievable challenges and changes. Throughout the uncertainty, people have evaluated their priorities and lifestyles. A full 50% […]
Odds are good that you’re doing 10 SMALL THINGS YOU SHOULDN’T SWEAT AT WORK things to proactively manage how you present yourself at work: writing concise emails, speaking up in meetings, and trying not to make your sentences sound like questions. But when you’re in the first phases of your career, sometimes understanding office etiquette […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
