Author: Brittany Hodak
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience.
That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it.
Why does your company exist? Is there alignment between your stated mission, vision, and values and the way you treat your employees? If an employee doesn’t feel connected to the company’s story, it will never be more than a job to them. There’s no problem too small to be important if it’s framed in the right way. And, when you frame an opportunity correctly, you’ll attract the right team members.
Trader Joe’s VP of marketing, Matt Sloan, broke down the brand’s reputation for friendly employees in an episode of the company’s podcast. He explained that the chain hires nice people and treats them well, which makes them happier. What a concept, right? “It turns out taking care of our crew is good business,” he said.
Trader Joe’s has been able to replicate its culture again and again, store after store, with crew members who care about the store, its unique products, and its local customers. Your company’s story must invoke a sense of purpose and pride in your employees.
You can (and should!) begin sharing your company’s uniqueness even before the application process begins. Here are a few headlines from different company career pages that send a message to would-be applicants considering jobs with their brands:
Imagine you’re trying to decide which company to apply for. Whether it’s your first job or your fiftieth—the headlines above are going to grab your attention more than “Careers” or “Search for an Opening” or “We’re Hiring” or “Jobs Hub,” all of which are real examples pulled directly from competitors of businesses in the examples above. Words like “Come” and “Join” are inviting prospective applicants into the story of the brands before they’ve even applied.
Here’s a side-by-side. Tell me: Which automotive company would you rather apply to?
Using strong, creative language helps you stand out from your competitors and sets you apart from the crowd.
Everything is experience, and every touchpoint is an opportunity to begin telling your brand’s story. Attracting the right members to join your team is a critical part of building a SUPER brand. After all, it’s not always the team with the best play calling or the best coaching that makes it to the Super Bowl—you’ve got to have great players in the right positions, too.
Whether your brand has its own career page or you post your job openings on a third party site, make sure you’re communicating your company’s story to all prospective employees so that you can attract the ideal type of players for your team.
You all know I’m a big experience nerd. Next time you see clever, thoughtful language on a company’s career page, take a screenshot and send it over! And If your website currently says “JOB OPENINGS AT ____” and you need some inspiration, you know where to find me!
“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”
– Matthew Jeffrey
Have a great week and I’ll talk to you next Tuesday!
ARTICLE WRITTEN BY BRITTANY HODAK, ORIGINALLY POSTED ON LINKEDIN
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Character Ethic vs. The Personality Ethic – Why Character Trumps Personality As Stephen Covey writes in The 7 Habits of Highly Effective People, most of the success literature published in the United States for the first century and a half after 1776 focused on The Character Ethic as being the underlying foundation of how a person can live an influential, […]
To succeed, you have to Training Others to establish boundaries. But boundaries are only as good as your ability to communicate them. If people don’t know your boundaries, they become ineffective and are more likely to be discarded. Training other people on your boundaries requires learning how to say no. That doesn’t […]
I first met Julie Faupel during a week-long personal growth retreat and learnt how to get Closer to Your Customer. The retreat required a total digital detox and abstinence of any conversation related to career, work or business. Julie and I became fast friends and for me personally, the retreat experience was transformational. Fortunately, the […]
I mean, isn’t that the nature of goals to begin with? What’s missing between you and your goals might be walking the walk of your goals — not just talking the talk. Or rather, running the run of your goals. I’ll tell you what I mean. Goals are easy to think of but harder to achieve, aren’t […]
11 WAYS TO LIVE with a New year. New goals. New opportunities. #NOMATTERWHAT IN 2022 Welcome to 2022. 11 WAYS TO LIVE #NOMATTERWHAT IN 2022 What separates the high-achievers that actually reach what they strive for from those that don’t? Even in the face of assuredly new challenges, limits and obstacles… I’ll tell you – […]
Here are six ways to create psychological safety to re-engage and reassure today’s anxious, disengaged and lonely workforce. Teams can be lonely places. People can feel vulnerable and exposed if they believe their teammates don’t support their ideas or appreciate their work. These interpersonal struggles intensify for remote workers who lack the support of a nodding […]
How to bounce back after retrenchment or a job loss. Got retrenched? Here’s how to recover and step up One of the most devastating feelings is the realization of the loss of your income. It puts you in an immediate spiral of fear, anxiety, and uncertainty. Retrenchment affects you emotionally and the whole process can […]
Ten years ago, I was retrenched from a marketing and sales position. My story is the same as many other people. Sometimes losing a job can point towards a better life and opportunities you never thought possible and now Ten Years as an Entrepreneur. After my retrenchment, I didn’t have an epiphany about starting a […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
