Author: Brittany Hodak
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience.
That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it.
Why does your company exist? Is there alignment between your stated mission, vision, and values and the way you treat your employees? If an employee doesn’t feel connected to the company’s story, it will never be more than a job to them. There’s no problem too small to be important if it’s framed in the right way. And, when you frame an opportunity correctly, you’ll attract the right team members.
Trader Joe’s VP of marketing, Matt Sloan, broke down the brand’s reputation for friendly employees in an episode of the company’s podcast. He explained that the chain hires nice people and treats them well, which makes them happier. What a concept, right? “It turns out taking care of our crew is good business,” he said.
Trader Joe’s has been able to replicate its culture again and again, store after store, with crew members who care about the store, its unique products, and its local customers. Your company’s story must invoke a sense of purpose and pride in your employees.
You can (and should!) begin sharing your company’s uniqueness even before the application process begins. Here are a few headlines from different company career pages that send a message to would-be applicants considering jobs with their brands:
Imagine you’re trying to decide which company to apply for. Whether it’s your first job or your fiftieth—the headlines above are going to grab your attention more than “Careers” or “Search for an Opening” or “We’re Hiring” or “Jobs Hub,” all of which are real examples pulled directly from competitors of businesses in the examples above. Words like “Come” and “Join” are inviting prospective applicants into the story of the brands before they’ve even applied.
Here’s a side-by-side. Tell me: Which automotive company would you rather apply to?
Using strong, creative language helps you stand out from your competitors and sets you apart from the crowd.
Everything is experience, and every touchpoint is an opportunity to begin telling your brand’s story. Attracting the right members to join your team is a critical part of building a SUPER brand. After all, it’s not always the team with the best play calling or the best coaching that makes it to the Super Bowl—you’ve got to have great players in the right positions, too.
Whether your brand has its own career page or you post your job openings on a third party site, make sure you’re communicating your company’s story to all prospective employees so that you can attract the ideal type of players for your team.
You all know I’m a big experience nerd. Next time you see clever, thoughtful language on a company’s career page, take a screenshot and send it over! And If your website currently says “JOB OPENINGS AT ____” and you need some inspiration, you know where to find me!
“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”
– Matthew Jeffrey
Have a great week and I’ll talk to you next Tuesday!
ARTICLE WRITTEN BY BRITTANY HODAK, ORIGINALLY POSTED ON LINKEDIN
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
We all end up needing to have an Uncomfortable Conversations. We may have to share with someone our unmet expectations, disappointment, or actual annoyance. This could be with a direct report, our boss, a peer, a spouse, or maybe even a child. No one likes these situations, but we must deal with them appropriately in […]
An event in Costa Rica is known worldwide for its lush nature that attracts millions of tourists. Still, the country has diversified what it offers to stay current in an increasingly competitive international market, aiming to develop its appeal for corporate event production. This country has great potential due to its favorable geographical location, pleasant […]
You don’t just suddenly wake up one day, and digitally transform To Make AI Work. You don’t suddenly wake up with the know-how, where you solve your problems with artificial intelligence. It’s a journey that you have to progress through! Video Transcript Brett St Clair Welcome to teraflow.ai. And I’m really excited about the question, […]
Is it that, “They dont want to work!” – or – they dont want to work for YOU? Here’s a problematic question for entrepreneurs and managers: is it that people dont want to work nowadays? Or is it that they dont want to work for YOU? Twenty years ago, I wrote that you must provide […]
WIFU: What’s in it for you, to read this? If you are ‘time-poor’, and therefore don’t have time to read this article right now, then simply use the acronym: BOOST© to ask yourself five questions: B = Bed- Do you wake up refreshed? O = Oxygen- Do you get enough oxygen to your brain throughout […]
Let’s be honest, when it comes to sex, sexual intimacy and relationships, there are multiple views as to what is acceptable, how many times a week we should be doing it, how many partners we have had in the past and whether we should disclose this or keep our skeletons in the closet. Statistics […]
Imagine attending an event where everything seems to fall into place effortlessly with a Skilled Master of Ceremonies. The transitions between segments are seamless, the audience is engaged and entertained, and the overall atmosphere is charged with energy and enthusiasm. What you may not realize is that behind this seemingly effortless experience is a skilled […]
A former 9-figure corporate CEO gives you 10 powerful questions to help you seal the deal in your next interview. Just like dressing professionally, showing up on time, and wielding a firm handshake, asking the right questions can make or break the outcome of a long-awaited interview for a super-coveted position. Asking no questions at […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
