Author: Brittany Hodak
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience.
That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it.
Why does your company exist? Is there alignment between your stated mission, vision, and values and the way you treat your employees? If an employee doesn’t feel connected to the company’s story, it will never be more than a job to them. There’s no problem too small to be important if it’s framed in the right way. And, when you frame an opportunity correctly, you’ll attract the right team members.
Trader Joe’s VP of marketing, Matt Sloan, broke down the brand’s reputation for friendly employees in an episode of the company’s podcast. He explained that the chain hires nice people and treats them well, which makes them happier. What a concept, right? “It turns out taking care of our crew is good business,” he said.
Trader Joe’s has been able to replicate its culture again and again, store after store, with crew members who care about the store, its unique products, and its local customers. Your company’s story must invoke a sense of purpose and pride in your employees.
You can (and should!) begin sharing your company’s uniqueness even before the application process begins. Here are a few headlines from different company career pages that send a message to would-be applicants considering jobs with their brands:
Imagine you’re trying to decide which company to apply for. Whether it’s your first job or your fiftieth—the headlines above are going to grab your attention more than “Careers” or “Search for an Opening” or “We’re Hiring” or “Jobs Hub,” all of which are real examples pulled directly from competitors of businesses in the examples above. Words like “Come” and “Join” are inviting prospective applicants into the story of the brands before they’ve even applied.
Here’s a side-by-side. Tell me: Which automotive company would you rather apply to?
Using strong, creative language helps you stand out from your competitors and sets you apart from the crowd.
Everything is experience, and every touchpoint is an opportunity to begin telling your brand’s story. Attracting the right members to join your team is a critical part of building a SUPER brand. After all, it’s not always the team with the best play calling or the best coaching that makes it to the Super Bowl—you’ve got to have great players in the right positions, too.
Whether your brand has its own career page or you post your job openings on a third party site, make sure you’re communicating your company’s story to all prospective employees so that you can attract the ideal type of players for your team.
You all know I’m a big experience nerd. Next time you see clever, thoughtful language on a company’s career page, take a screenshot and send it over! And If your website currently says “JOB OPENINGS AT ____” and you need some inspiration, you know where to find me!
“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.”
– Matthew Jeffrey
Have a great week and I’ll talk to you next Tuesday!
ARTICLE WRITTEN BY BRITTANY HODAK, ORIGINALLY POSTED ON LINKEDIN
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
It has been said that “one should never let A Good Crisis go to waste”. I am an eternal optimist and I believe that in the midst of any crisis is opportunity. My diary has gone from an anxiety-inducing jam-packed schedule for the next month to having most meetings and events cancelled. Many people are […]
A little while ago, I wrote an article titled “Critical thinking for the Adaptive Leader – nine key characteristics to What are your sacred cows”, which featured on the Conference Speakers International website. I briefly highlighted nine characteristics that Adaptive Leaders adopt to navigate a changing world. For this article, I am going to be […]
The Survival Guide, originally written for overworked and underappreciated public servants, offers ten checkpoints that signal burnout. After sharing this popular workshop based on the book with audiences filled with clerks, librarians, planners, firefighters, administrators, and many other municipal groups, the private sector came calling. Who cares about Public Servants and a The Survival Guide? Why? Because […]
Ways to Use Authenticity is so much more than “being yourself”, and how you can use it as your new career playbook. It was a teeny bit embarrassing. I had just kicked off one of the most important negotiations of my career. I was brand new in the COO role for my company, and one […]
Some companies perceive the concept of creating a “Personal Branding at work” to be self-serving for the employee. But the reality is there is no downside to having team members with heightened self-awareness and a willingness to improve themselves. Basically, that is the foundation for developing a respected Personal Brand at work; to get clarity […]
Go ahead and search ‘happy employees lead to successful companies’ and you will be bombarded with consistent uplifting messages about employees and happiness (LinkedIn, Fast Company, Business Insider, Fortune). Just about every content piece promotes employee happiness benefiting organizations at large. That is why, contrary to consistent media, I couldn’t believe that Phil Rosenzweig in The Halo Effect completely disagreed. With […]
With COVID-19 impacting so hugely on us globally and most of us practicing social distancing with A sanity toolkit, the main psychological challenge that many of us face is anxiety. This might include worries about what will happen next in our own worlds and in the world at large, worries about our health or the […]
Unfolding everywhere around us to Disrupt or die as Duncan Wardle was featured in an article and video on NBR a couple years back. I made a prediction then, and we’re already seeing evidence of that prediction Duncan Wardle likes the Walt Disney quote: “It’s kinda fun to do the impossible.” He knows more than […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
