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We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty.
That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department.
Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
Brittany Hodak shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans.
Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
Look for opportunities to Create Superfans in every customer and colleague interaction
Internalize the importance of the Experience Economy and what it means for the future of business
Adopt a results-oriented attitude to exceeding customer expectations
Actively seek out new opportunities to vanquish customer apathy
Understand why the best marketing doesn’t cost anything
Prioritize long term customer relationships over short-term metrics and goals
This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.
There’s no shortage of advice about social media available online. The problem? Much of it is confusing, conflicting, or flat-out wrong.
The result?
Many busy executives either ignore their online presence or spend way too much time following arbitrary “rules” without seeing a positive ROI.
In this interactive session, Brittany Hodak breaks down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.
BY THE END OF THE PRESENTATION, AUDIENCE MEMBERS WILL:
Understand which social metrics to track closely and which to ignore
Be ready to immediately implement an on-brand social-media strategy
Think more critically about how each social post ties back to the business’s core story and purpose
Make better decisions about both online and offline marketing content
THIS PROGRAM IS PERFECT FOR: Small-Business Owners | Digital teams | Association Members
To help ensure adoption of the techniques shared, Brittany works with every client to customize a content strategy for before and after the event. Added value at no extra cost!
Videos
Brittany Hodak belongs to these Categories
Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans. An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, […]
Brittany Hodak is an international keynote speaker and award-winning business leader. Entrepreneur calls her an “expert at creating loyal fans for your brand,” and she is widely regarded as the “go-to source” on creating and retaining superfans.
An accomplished speaker, she has been invited to speak to audiences and organizations across the world, including American Express, WeWork, Compassion International, Sony Music, Inc., and the United Nations, just to name a few.
She is a Guinness World Record Holder who’s been named to Advertising Age’s 40 Under 40 list, Inc.’s 30 Under 30 list, and Billboard’s 30 Under 30 list. She was awarded the distinction of Most Disruptive Marketing Entrepreneur at the Empact Awards at the United Nations.
Brittany Hodak has published more than 350 thought-leadership articles for a variety of national media, including regular columns for Forbes, Adweek, and Success. She has been featured on shows for ABC, CBS, FOX, NBC, CNBC, Bloomberg, Fox News, and more.
Brittany co-founded, scaled, and successfully exited The Superfan Company, a fan engagement company whose roster included Walmart, Disney, Amazon, Luke Bryan, Katy Perry, and more under her eight-year leadership. In 2015, she was offered deals from four of the five Sharks on ABC’s Shark Tank at a valuation of more than $4 million.
Brittany Hodak is a summa cum laude graduate with a B.A. in communications from the University of Central Arkansas, and she holds an M.S. in marketing from CUNY Baruch’s Zicklin School of Business.
She has been studying, researching, and writing about the phenomenon of fandom for nearly two decades … and even longer, if you count her years as a radio-station mascot, which she considers the “front lines” of fandom research!
Prior to launching her first company, Brittany Hodak led seven- and eight-figure fan engagement campaigns for brands including Johnson & Johnson, LG, Gatorade, Sony Music, and A&E. She has been named to Advertising Age’s 40 Under 40 list, Inc.’s 35 Under 35 list, and Billboard’s 30 Under 30 list.
NOTE: Brittany only accepts 30 invitations to speak in a year!
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