Author: Dr. Darren Coleman
Building brands takes time. Be patient. Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills. It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight. […]
Building brands takes time. Be patient.
Branding is an overused, misused and even abused management term. People think brand is a quick design fix for many management ills.
It’s not. Building a brand takes time to root and enact change. The reason being, brands can influence our emotion and behaviour and that doesn’t happen overnight.
So take your time when building your brand.
A rushed brand project can do more damage than good. Disengaged employees and confused customers tend to result. Bad times will tend to follow.
Try to avoid this mistake by adopting a strategic branding perspective. Patience is the key.
If you’d like to learn more about how we help clients build and position brands, why not get in touch with Dr Coleman?
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Best Employees are the Ones Who Understand the Bigger Picture We often talk about the best leadership qualities, but we should be talking about the best qualities of an employee. The best employees are the ones that know their efforts contribute to something bigger than themselves. They see how their work has an […]
I Got Sued YESTERDAY. Just like this headline is misleading and complete clickbait, such is the reality we are living in, and the point of this author and PAPERBACK WRITER. I clicked on a post recently after reading wild news stories ACROSS THE UNIVERSE and stumbled upon the Yahoo! article entitled: “Fans Sue Movie Yesterday”. I […]
It’s that time of the year for New Years resolutions again, where most of us put together a comprehensive list of resolutions and goals to be a better version of ourselves by thinking what we would ideally look like in the future: lose weight, get fitter, be a better spouse, etc and Why New Years’ […]
I have found that running gives me time to think, running give me time to introspect and running helps me heal so WHY ARE WE RUNNING?. I have embarked on all these journeys over the past 12 years for probably two main reasons. I suppose the first is the selfish side. It’s something I love […]
In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]
Unfolding everywhere around us to Disrupt or die as Duncan Wardle was featured in an article and video on NBR a couple years back. I made a prediction then, and we’re already seeing evidence of that prediction Duncan Wardle likes the Walt Disney quote: “It’s kinda fun to do the impossible.” He knows more than […]
Clarity Certainty and Hope. Many have spoken about VUCA times, where it all becomes Volatile, Uncertain, Complex and Ambiguous. We had a large taste of it in 2008, during the global financial crash, but the Coronavirus has really challenged every nation, and every person. We will share some thoughts and insights that may help you […]
Virtual Programming: Let TV personality and online content wiz Tan France help you Boost Your Business In his new Facebook Watch show Boost My Business, TV personality and entrepreneur TAN FRANCE aims to help businesses recover, thrive in a new normal, and embrace digital tools to connect to their online communities. In each episode, Tan meets with small […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
