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Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]
Speaker Solly Moeng is an experienced professional Political journalist and Branding Speaker with a career that has seen him manage a variety of branding projects in various sectors and in countries spanning several continents. He is an established independent media professional with specialisation in Reputation Management, Stakeholder Engagement Strategies, Strategic Internal & External Communications, PR […]
The best way to predict the future is by Creating a Personal Strategy A powerful quote! Do you know that Abraham Lincoln considered even himself a failure for the most parts of his life? He failed far more than he ever succeeded in life, yet most people remember and reference his success rather than his failures. […]
My South Africa was not supposed to be a hit. Ingrid Jones contacted me late on a Sunday night to explain the concept and to urge me to do a ‘quick one’ for an inflight magazine. I did the piece in less than an hour and went to sleep. Next thing I heard was that […]
An event in Costa Rica is known worldwide for its lush nature that attracts millions of tourists. Still, the country has diversified what it offers to stay current in an increasingly competitive international market, aiming to develop its appeal for corporate event production. This country has great potential due to its favorable geographical location, pleasant […]
Brands don’t have values or Employee Motivation. I’m sorry, I didn’t mean to pull the rug out from under you so quickly, but it needed to be said. Before you close this article thinking “that’s absolute rubbish”, just wait a moment. Dust yourself off. Sit back down, have some coffee. Ready? Brands do not have […]
What are Afformations as I invented The AFFORMATIONS® Method one morning in “The Shower That Changed Everything.” Afformations are positive and empowering questions you ask yourself. The goal is to change your beliefs about yourself by focusing on what is good and right about you instead of what is bad and wrong about you. This […]
GUIDE TO A TURBULENT WORLD from Economist and best-selling author Dr Dambisa Moyo (St Antony’s, 1997) discusses the world we’re in and how to negotiate it. Economist Dr Moyo (St Antony’s, 1997) was drawn to St Antony’s for its international, graduate student body and expertise in ‘macroeconomics and geo-politics’ as she puts it. She completed […]
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