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Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way. With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience. According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]
Imagine attending an event where everything seems to fall into place effortlessly with a Skilled Master of Ceremonies. The transitions between segments are seamless, the audience is engaged and entertained, and the overall atmosphere is charged with energy and enthusiasm. What you may not realize is that behind this seemingly effortless experience is a skilled […]
Where do you get your most innovative ideas to boost innovation? How do you increase the rate of creativity in your organization? As a creator, entrepreneur, or founder these are probably the most important questions you can ask. So, where do you start? You’ve probably heard the phrase “think outside the box” a thousand times. […]
As businesses around the world adjust to the realities of Your Guide to Remote Selling in an Online World, sales and marketing, however, still need to bring in the leads, nurture the client’s relationships and close the deals. The workplace will never look the same again, and as businesses establish Remote Selling working practices, we […]
In April, 2020 I wrote an article describing four possible scenarios for how the The Coronavirus Scenarios could play out: “Much Ado About Nothing”, “The Camel’s Straw”, “Spain Again” and “Walking the Tightrope”. At the time the cumulative number of global cases was 2 400 000 and deaths 165 000. Seven months later, the figures are 60 000 000 and […]
This expedition was the first in a series of five Beyond Engulfing Magnificence Expeditions with Jacques Marais. The idea was to mountain bike the edge of the incredible Namib Desert from Serra Cafema on the Angolan border to Swakopmund along the coast of Namibia. I’m on the edge of a gigantic granite outcrop. Ep.2/9 | Engulfing […]
Don’t you just love when prospects ask you that question? – What Makes You Different? If you recognize the question as the true trap that it is, and you know how to deal with it, then you love it. If you don’t treat that question as the trap that it is, you’re toast. For […]
Last week I got to spend five and a half hours of Beyond Strategy with one of the most influential strategic thinkers alive today, Gary Hamel. He has written five global best-selling books, published 17 papers in Harvard Business Review, and has taught at London Business School for 30 years. But most importantly, Gary has […]
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