The Secret To Data-Driven Marketing

  • Calabasas, California, United States

Author:  Blake Morgan

Short Description

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.

 

According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, this isn’t the old way of marketing. Data-driven marketing starts with collaboration and cohesion between all areas of the company, including marketing, sales, and operations.

 

Combining these capabilities through the lens of innovation ensures companies deliver the best experiences to their customers.

 

Data-driven marketing isn’t just about acquiring new customers but also expanding the relationship with existing customers. For both groups, data creates a holistic view of customer expectations and how they want to engage with the brand, which helps move towards a personalized and relevant customer experience.

 

In today’s world, brands have access to an incredible amount of data. The question is how to manage and aggregate that data to understand customers’ needs better and get ahead with proactive offers.

The Secret To Data-Driven Marketing | Blake Morgan

But with so much data, it’s easy for brands to get overwhelmed. Perkins-Munn says to start small. Basic questions, such as identifying your customers, their needs, and their behaviors, can direct companies towards the most relevant data and provide a complete view of their customers.

 

With that basic level of understanding, companies can then create automated processes. This streamlined, data-driven decision-making allows marketers to understand customers in a meaningful way and offer products that are personalized to their needs. To get there, start with the data and think through the customer data to make the journey more impactful and meaningful. Perkins-Munn leads her team in a connected customer experience by capturing all interactions along the customer journey, including every contact with an agent, how it was resolved, and what impact it has on the overall experience. Those touchpoints allow marketers to adapt and improve so that the experience is constantly being refined to best connect with customers.

 

If data-driven marketing seems too difficult, start small. Pick a group of customers and aim to understand who they are. What data do you need to understand who they are and how you can deliver a better experience to them? Then talk to the people who own that data so you can stitch together helpful information. Eventually, you’ll be able to break down silos, understand customers, and distill the most critical data to streamline and automate marketing.   Data-driven marketing is a process that requires continual evaluation. Start small and upgrade to more sophisticated insights and programs with time.

 

The data is right in front of you. Leveraging the power of information can take your marketing efforts from a shot in the dark to a home run.

_________________

Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future

 

Contact Us at WeSpeak Global and follow us on Twitter

Author Profile

Video

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to The Secret To Data-Driven Marketing

WS Logo 512

In today’s fast-paced, rapidly changing world, with such high expectations of #leaders, the challenges for leaders are high demanding and complex and HOW TO AVOID BURNOUT.   Know the most effective leaders are the ones that prioritize #selfcare. HOW TO AVOID BURNOUT – VIDEO It is only when you take care of your emotional well-being, […]

  • Author: Dr Michelle Rozen
Duncan Wardle

3 Ways to Tap into Emotion During a Pitch and The power of emotion is something that has a universal appeal and can breathe life into simple cold facts. Have you ever pitched something you knew was great, only to have it shot down? Of course you have. We all have. And though the rejection […]

  • Author: Duncan Wardle
Erin Hatzikostas

Ways to Use Authenticity is so much more than “being yourself”, and how you can use it as your new career playbook. It was a teeny bit embarrassing. I had just kicked off one of the most important negotiations of my career. I was brand new in the COO role for my company, and one […]

  • Author: Erin Hatzikostas
WS Logo 512

Looking for top South African Keynote Speakers or Keynote Speakers Inspiring you…or a Public speakers bureau to find Inspiring Speakers in Gauteng Johannesburg, Durban or Cape Town? Going Beyond motivation and corporate team building needs and offering far more than inspirational stories or motivational quotes? Inspiration requires more than professional communications skills and effective presentations skills. […]

  • Author: WeSpeak Global
WS Logo 512

In this age of constant digital innovations and disruption with the future of events, the value of digital elements across the board has become evident. With continuous learning and development, digital activities have become ingrained in the fabric of humanity. However, it is vital, especially, in the age of information that brands and organisations lead […]

  • Author: Basilmin (Event Planer)
Doug Dvorak

Motivation in Motion – 7 Steps to Help You Stay Motivated Being and staying motivated are two completely different things with different obstacles and benefits. Everyone, particularly those in the selling profession, have certain things which can keep them motivated. Here are seven steps to help you stay motivated personally and professionally. 1. Dream Bigger […]

  • Author: Doug Dvorak
Guy Lundy

For Africas growth path it is important to recognize that lessons learnt in a particular place and time in history are not automatically transferrable to another part of the world. However, the growth of Africa mirrors to some degree that of Asia over the past 40 years. The development of the four main Asian Tigers – […]

  • Author: Guy Lundy
WS Logo 512

LONG LIVE THE COMFORT ZONE. It’s been getting a bad rap for years! Popular activities for team-building include exercises to help teams think outside the box, workshops that force us outside our comfort zones, seminars are designed to inspire attendees to embrace discomfort in the name of personal growth … the list goes on. As […]

  • Author: Juanita Vorster

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME