Author: Blake Morgan
Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way. With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience. According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]
Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way. With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.
According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, this isn’t the old way of marketing. Data-driven marketing starts with collaboration and cohesion between all areas of the company, including marketing, sales, and operations.
Combining these capabilities through the lens of innovation ensures companies deliver the best experiences to their customers.
Data-driven marketing isn’t just about acquiring new customers but also expanding the relationship with existing customers. For both groups, data creates a holistic view of customer expectations and how they want to engage with the brand, which helps move towards a personalized and relevant customer experience.
In today’s world, brands have access to an incredible amount of data. The question is how to manage and aggregate that data to understand customers’ needs better and get ahead with proactive offers.
But with so much data, it’s easy for brands to get overwhelmed. Perkins-Munn says to start small. Basic questions, such as identifying your customers, their needs, and their behaviors, can direct companies towards the most relevant data and provide a complete view of their customers.
With that basic level of understanding, companies can then create automated processes. This streamlined, data-driven decision-making allows marketers to understand customers in a meaningful way and offer products that are personalized to their needs. To get there, start with the data and think through the customer data to make the journey more impactful and meaningful. Perkins-Munn leads her team in a connected customer experience by capturing all interactions along the customer journey, including every contact with an agent, how it was resolved, and what impact it has on the overall experience. Those touchpoints allow marketers to adapt and improve so that the experience is constantly being refined to best connect with customers.
If data-driven marketing seems too difficult, start small. Pick a group of customers and aim to understand who they are. What data do you need to understand who they are and how you can deliver a better experience to them? Then talk to the people who own that data so you can stitch together helpful information. Eventually, you’ll be able to break down silos, understand customers, and distill the most critical data to streamline and automate marketing. Data-driven marketing is a process that requires continual evaluation. Start small and upgrade to more sophisticated insights and programs with time.
The data is right in front of you. Leveraging the power of information can take your marketing efforts from a shot in the dark to a home run.
_________________
Blake Morgan is a customer experience futurist and the bestselling author of The Customer of the Future.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
Video
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
When you think of Kauai, you think of delicious island-style food and freshly-pressed juice combinations – all the taste without anything that sticks to your hips or taxes your health and Your best life!. Well, now you can take some of it home! Put together these delectable dishes in your own kitchen with Your Best […]
This expedition was the first in a series of five Beyond Engulfing Magnificence Expeditions with Jacques Marais. The idea was to mountain bike the edge of the incredible Namib Desert from Serra Cafema on the Angolan border to Swakopmund along the coast of Namibia. I’m on the edge of a gigantic granite outcrop. Ep.2/9 | Engulfing […]
The best way to predict the future is by Creating a Personal Strategy A powerful quote! Do you know that Abraham Lincoln considered even himself a failure for the most parts of his life? He failed far more than he ever succeeded in life, yet most people remember and reference his success rather than his failures. […]
We’ve recently been on an investment drive to raise massive capital for our product, Lohocla and the number we are gunning for is rather massive relative to what we were thinking years ago and as such we Earn Your Stripes, The funny thing is that the people we are contacting today are the very same […]
Rules of Personal Branding if you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand? The personal brand or Personal Branding consists of treating a physical person as a commercial brand in […]
As women we don’t actually talk about our periods that much. However, since I have been taking Peony Rose I have brought the conversation up with many of my friends. What surprised me most is how many women really suffer each month. Not just slight pains, but chronic mood swings, intense tiredness, pain that requires bed rest […]
Can you imagine Say No To Revenue? It doesn’t sound right, does it? Ironically enough, that’s exactly what might be necessary to set you and your business up to achieve success. Anyone that knows chicken, has at least heard of Chick-fil-A and their famous chicken sandwiches served across locations in 48 states in the US. […]
What many people don’t realize is that they can actually Make Your Own Luck, by changing their beliefs about themselves and what will happen in their lives. This sounds absurd, but it makes a lot of sense once you understand the logic behind it all. People tend to think that luck is something that is out […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
