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Beware the Algorithmic Inequality Trap

  • San Diego, California, United States

Author:  Craig Wing

Short Description

Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]

Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing.

1.   LOWER COSTS

Rather than your internal team trying to balance  their  day  jobs with event planning, agencies can save you costs, budgeting missteps, and time that can accumulate unexpectedly.

2.    EXPERIENCE

Treat your brand like the powerhouse it is, and don’t open yourself up to live event snafus that can invariably happen in front of your most valued customers or attendees.

  1. LESS OVERHEAD

Agency overhead is built into the rates we charge, which are significantly lower than those tied to employees of our corporate customers. That extra savings can be invested in building your brand.

4.    IT’S ABOUT YOU

An agency gives you pros who are solely focused on your success, from finding the best hotel rates, to managing registrations, to contract negotiations. There’s no internal give-and-take hindering your events’ success.

5.    THE “IN” CROWD PAYS

Event Planners have established deep industry relationships over the past 25 years, so our buying power goes a long way towards reaching your event financial goals.

Event Management Company vs. Internal Team

6.    FOCUS

Event planning takes a lot of time and focus—and can easily be a distraction for your in-house staff. This prevents employees from doing the job they were hired to do, which affects your bottom line.

7.   RESULTS ARE KEY

An agency who manages events every day is more  well-equipped than an employee who only tackles events occasionally—and therefore is likely to spend less time on ensuring your event goals are met.

8.    BRAND-BUILDING

Events are a big investment, so making an impact and affecting positive business returns are crucial. The business of ensuring your brand is the center of attention, and remembered long after the house lights fade.

9.    ADAPTABLE

Got a huge sales event for 10,000 or an executive board meeting for 15?

10.     FAILING ISN’T AN OPTION

Consider the cost of running an amateur event that misses the mark. This includes loss of sales, customer goodwill, and potentially future business.

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