Author: Brittany Hodak
How many times have you written off an entire company based on your interactions with ONE employee? Don’t make the choice Xfinity made… A few weeks ago I got a call out of the blue that left me so shocked I have to share the story. Let’s get into it… We’ve all been […]
How many times have you written off an entire company based on your interactions with ONE employee? Don’t make the choice Xfinity made…
A few weeks ago I got a call out of the blue that left me so shocked I have to share the story.
Let’s get into it…
We’ve all been in situations where we said certain vendors were so difficult to work with because that one person was rude or was slow to respond to an email. In today’s experience economy, every employee is a living representation of your brand and has the power to shape its reputation.
A few weeks ago, I received a phone call from an Xfinity telesales agent named Charles. Normally, I wouldn’t have picked up the call, but it came from the same area code as mine and I thought it might have been important (they got me ).
I have Xfinity gigabit-speed internet and am satisfied with it, but Charles was determined to upsell me on the X1 Box, which I don’t need because all of my TVs are Amazon Fire devices. I politely declined the offer twice and explained to Charles that I did not need an X1 box. He was IRATE; he yelled at me and said that I obviously didn’t understand how valuable it was and that I must be afraid of change. Then, he hung up on me. Ouch!
Ironically, at the start of our conversation he said the call was being recorded for training purposes, so I tweeted at Xfinity Support and gave them Charles’s phone number so they could listen to the recording ASAP. A nice man named Robert apologized and told me that he would look into it, but that telesales is handled by an independent third party so there wasn’t much they could do.
An! Independent! Third! Party!
When I answered the phone, did Charles say, “Hi, I’m calling as an independent third-party salesperson working on commission to upsell you something?” Nope. He said, “Hi, I’m Charles, I’m calling from Xfinity to review an important item on your account.”
Guess what? Every employee — and every “independent third party” having conversations on behalf of your brand — is a representative of your company!
It doesn’t matter to customers if the telesales agent doesn’t technically work for your company. Or if it’s Dave’s third day in his role. Or if Suzie had zero involvement in creating the store’s return policy. Any employee can be responsible for the first (and maybe last!) impression someone forms about your brand. Whether it’s your corporate employees, the agents on the frontlines, or third-party vendors, you’ve got to ensure that everyone is representing your brand in the right way.
If your employees and contractors are apathetic about your brand, your customers will be, too.
If you choose to outsource your customer-facing positions (something I am NOT a proponent of), then you must find partners who understand your company’s mission and have the same dedication to customer centricity. While I understand that Charles isn’t an accurate reflection of all of the employees at Xfinity, our interaction still diluted my perception of the brand. If they don’t care enough to properly screen and train customer-facing sales agents, then do they really care about me as a customer?
Xfinity regained some points thanks to Robert quickly addressing my inquiry on Twitter, but I can’t help but wonder how many Charleses there are for every Robert?
Think about ALL of the people that work with your company, both directly and indirectly. If I randomly drew a name from a hat, would you feel comfortable with any of these individuals representing your brand?
If the answer is no, shoot me a message so we can talk about how to change that.
“It takes months to find a customer… seconds to lose one.”
-Vince Lombardi
Have a great week and I’ll talk to you next Tuesday!
Article published originally on LinkedIn and written by Brittany Hodak
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Olympics are finally here after a year-long COVID delay and how Gratitude Wires Your Brain. The Olympic Games are incredibly inspiring. These men and women give a clinic on Peak Performance for twelve action-packed days. There will be thrilling victories, world-record-breaking performances, and soul-crushing defeats. But everyone competing will be showing you what peak […]
Speakers in the virtual space during this pandemic we have heard the word pivot frequently. And now it’s typical to hear phrases like “all Zoomed out”. In the world of events and training we are seeing a mixture of virtual, hybrid and face to face. No one expected this pandemic. While we continue to navigate […]
Punch-drunk public runs out of faith in its leaders, article written by Tony Leon who is a Political Commentator in South Africa. Cascading corruption, sky-high unemployment, and state incompetence. This daily diet of misery is now so mundane and common that what once induced shock and outrage in us is shrugged off. We have, as […]
I posted this about Hole in the Wall and Coffee Bay yesterday for Incredible Adventure Destinations . It’s a classic view of EsiKhaleni! This is a series of 9 episodes taking you on another Wild Journey into the heart of South African Adventure traveling. Follow explorer and adventurer Peter Van Kets and photographers, Jacques Marais, […]
The Dos and Don’ts of Handling Courageous Conversations at work or in your personal life that needs to happen that you keep putting off? We all face difficult conversations that need to be handled, but we all dread them. We can call these ‘Courageous Conversations’ because they oftentimes require so much courage to handle. In […]
THE STRUGGLE OF ALL SALESPEOPLE, UNDERSTANDING THE MONEY VALUE Here’s what you should know about salespeople, and really people in general. They don’t struggle with time management, they struggle with self-management. You can’t manage time, time ticks whether we want to or not. Here’s why we struggle with self-management In the absence of a clearly […]
Veteran business writer Theodore Kinney interviews Dane Jensen and shares his takeaways from The Power of leading under Pressure for strategy+business. Pressure is a goad. Whether it arrives in the guise of a burning platform or a project deadline, a strategic goal or a performance target, a high-stakes deal or an aggressive competitor, pressure can […]
Like so many around the world, we are also taking this time to venture near – to Discovering our doorsteps what beautiful destinations we have close to us, some that we had overlooked for the more exotic. Every week we’ll be sharing a new destination in Turkey, trying to unravel the mysteries – one road […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
