“It Really Boils Down to This…” | Martin Luther King

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

Chris Bertish | Captains Log 13th June 13th -17th June 29 05’474 N 128 01’447W Pacific Ocean Milestones-The waterline/ Hatches & rouge waves/MOB take 2 -Injuries /Slow is pro / It’s all shifting / Maslow’s hierarchy of Needs / Story of the clever turd! / Shifting spaces / Into the light.. Breakthrough/ Flicker on! / […]

Think about a baby’s laughter. It is one of the most contagious sounds when heard; you are bound to start smiling and eventually, break out in laughter, too. So, How to influence the workplace by bringing the right energy? Imagine if you could be like the baby’s laughter in your place of work. The one […]

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

In his book “The Five Dysfunctions of a Team,” Patrick Lencioni identifies the heart of dysfunction as a lack of trust and How to build trust. So, how do we build teams that trust each other, particularly in a hybrid environment? The first step toward achieving confident cohesion is to help your team members connect […]

Care About and Challenge Each Other – The Two Keys to Team Performance I’ve been a part of lots of teams, in sports and business, and over the past 20 years I’ve had a chance to work with many high-performing teams, at companies like Google, Wells Fargo, Microsoft, Schwab, eBay, and others. I’ve also studied […]

Easter is obviously when Christians celebrate a miracle that is central to our faith and The Importance of Belief. We are also in the seasons of Ramadan and Passover.   Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about these observances that […]

On Culture and Leadership, WHAT COULD POSSIBLY BE SAFER THAN A RIGID RULE…? Can debate produce greater safety than rules? Isn’t the iron-clad rule a surer safeguard against disaster? We tend to think of organisations like NASA as having more or less the same basic character despite the passage of years. But it’s not necessarily […]