Author: Colin Browne
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about […]
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL
Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about how proud he was to be the leader of a great team.
Except that he wasn’t. Not really. That was obvious for everyone to see. Instead, he was divorced, dissociated and distant; desperately awkward in front of the people he was charged with leading.
And for the most part, the favour was returned. In the few moments he set aside for mingling after his address, the conversations were vague with all the warmth of a maths exam.
Why? Because there wasn’t anything to hitch an engaging conversation to.
Politicians, or at least their strategists, understand that winning people’s support isn’t always about vision, strategy or a pithy articulation of the issues. There is a very clear reason why the President of the United States gets handed a baseball mitt for a quick game of catch in front of the press photographers, when Air Force One touches down on the tarmac, or why the Prime Minister of the United Kingdom pops into a local pub for a beer when he’s out gathering votes.
Without such 2 moments, those leaders are hard to separate from their wealthy families, top educations and privileged backgrounds, which themselves offer only an embarrassing comparison to that of their would-be electorate.
If they have one thing in common, leaders of highly engaged organisations are great at creating a compelling personal narrative separate from their professional roles.
Ooba sales head Bradd Bendall has built a niche as a ridiculously well informed rugby pundit. His #DearHeyneke posts during the reign of the hapless Springbok coach Heyneke Meyer earned a broad readership and nearly spun off a range of t-shirts (Meyer stepped down too soon, unfortunately).
Sage ONE boss Steven Cohen rides a motorcycle to work, is a self-avowed fan of alternative rock band Radiohead and is known for his casual dress sense and even more casual language. During his monthly addresses to the entire company, he pulls no punches in saying things exactly as he sees them.
Google co-founder Sergey Brin often joined in a game of beach volleyball on the company’s campus, with the other Googlers.
Politicians know that creating easy points of connection helps to build a narrative that is key to winning mass votes. It’s probably no different for you.
ARTICLE WRITTEN BY COLIN BROWNE,
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
Be Unique, be YOU, nobody can be YOU…and so we hear these quotes daily, but what does it really mean to Embrace your Authenticity? Many years ago I attended a conference and the theme was Be different and show up as YOU. For me, at that point in my life, it was a no-brainer of […]
Did you hear the fascinating story of The Profitability of Integrity about the French mountaineer who found a box of precious gems and decided to do something most wouldn’t do? Read on! ~ Can you make money from your Integrity? I stand firm in the belief that people do business with those they TRUST, can […]
Unleashing the Power of Motivational Speakers: Jason Hewlett and David Allison In our journey towards personal and professional growth, we often find ourselves in need of inspiration, guidance, and a gentle push to unlock our full potential. This is where the power of motivational speakers comes into play. These dynamic individuals have the ability to […]
Elon Musk Activates Starlink internet service to keep Ukrainians connected to the world. Ukraine (27 February 2022) – The Vice Prime Minister of Ukraine tweeted Elon Musk asking him to get Starlink internet into the country, and the South African-born American entrepreneur activated it immediately… reconnecting Ukrainians with the world. The Russian invasion has impacted internet […]
A former 9-figure corporate CEO gives you 10 powerful questions to help you seal the deal in your next interview. Just like dressing professionally, showing up on time, and wielding a firm handshake, asking the right questions can make or break the outcome of a long-awaited interview for a super-coveted position. Asking no questions at […]
Value is the differentiator as Great businesses are not merely built on service but exceptional service and great customer experience; and an important element of their success is the VALUE IS THE DIFFERENTIATOR they deliver to their customers. Great businesses understand that for them to thrive and survive, they need to be constantly focusing on […]
Life has a such a unique way of giving us what we need (soul food) rather than what we want. Stop another dark night of the soul. I have just come out of what can only be described as another dark soul of the night. Unable to see further than my fear and feeling […]
Leaders Mistake Hard Work to company growth, success or anything else. It may even lead to something on the other side of the spectrum, burnout or possibly even the end of a company or a career. Let me ask you something. Do you think companies (or careers) on the decline are working hard, or not? […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
