Author: Colin Browne
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about […]
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL
Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about how proud he was to be the leader of a great team.
Except that he wasn’t. Not really. That was obvious for everyone to see. Instead, he was divorced, dissociated and distant; desperately awkward in front of the people he was charged with leading.
And for the most part, the favour was returned. In the few moments he set aside for mingling after his address, the conversations were vague with all the warmth of a maths exam.
Why? Because there wasn’t anything to hitch an engaging conversation to.
Politicians, or at least their strategists, understand that winning people’s support isn’t always about vision, strategy or a pithy articulation of the issues. There is a very clear reason why the President of the United States gets handed a baseball mitt for a quick game of catch in front of the press photographers, when Air Force One touches down on the tarmac, or why the Prime Minister of the United Kingdom pops into a local pub for a beer when he’s out gathering votes.
Without such 2 moments, those leaders are hard to separate from their wealthy families, top educations and privileged backgrounds, which themselves offer only an embarrassing comparison to that of their would-be electorate.
If they have one thing in common, leaders of highly engaged organisations are great at creating a compelling personal narrative separate from their professional roles.
Ooba sales head Bradd Bendall has built a niche as a ridiculously well informed rugby pundit. His #DearHeyneke posts during the reign of the hapless Springbok coach Heyneke Meyer earned a broad readership and nearly spun off a range of t-shirts (Meyer stepped down too soon, unfortunately).
Sage ONE boss Steven Cohen rides a motorcycle to work, is a self-avowed fan of alternative rock band Radiohead and is known for his casual dress sense and even more casual language. During his monthly addresses to the entire company, he pulls no punches in saying things exactly as he sees them.
Google co-founder Sergey Brin often joined in a game of beach volleyball on the company’s campus, with the other Googlers.
Politicians know that creating easy points of connection helps to build a narrative that is key to winning mass votes. It’s probably no different for you.
ARTICLE WRITTEN BY COLIN BROWNE,
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
This year I am participating in the One Foot Forward Challenge to raise money for Black Dog Institute. They bring together the strength of a medical research institute and a not-for-profit organisation dedicated to improving the lives of people affected by poor mental health. Their mission is to enable mentally healthier lives through innovations in […]
What Makes Good Art? What makes art good? What makes work and business inherently good? To do good work, and create good work is something that we all want to do, right? We also want to be told that we have done something good, created something that people like and want. We want to know […]
One morning when I was on my way to school, my life changed for the better with The Power of a Vision. I was 14 years old and an eighth grader at the time, and my school was on the other side of Matlala River in Limpopo. It was quite a long walk through the […]
The risks of Algorithmic Inequality Trap and discrimination and bias have received much attention and scrutiny, and rightly so. Yet there is another more insidious side-effect of our increasingly AI-powered society — the systematic inequality created by the changing nature of work itself. We fear a future where robots take our jobs, but what happens […]
How your company’s career page is deterring candidates from applying. Every employee at your company can make or break a customer’s experience. That’s why it’s so important to ensure employees not only understand your company’s story, but also how they fit into it. Why does your company exist? Is there alignment between your stated mission, vision, and […]
As a keynote speaker on the topics of leadership, connection, resilience, and relationships, I’ve been spending a lot of time thinking about Choose Compassion Over Empathy over the past year and Why Leaders Must Choose Compassion Over Empathy. In fact, in my virtual presentations on personal connection, I quickly became aware of the buzzwords associated […]
Be Unique, be YOU, nobody can be YOU…and so we hear these quotes daily, but what does it really mean to Embrace your Authenticity? Many years ago I attended a conference and the theme was Be different and show up as YOU. For me, at that point in my life, it was a no-brainer of […]
How to bounce back after retrenchment or a job loss. Got retrenched? Here’s how to recover and step up One of the most devastating feelings is the realization of the loss of your income. It puts you in an immediate spiral of fear, anxiety, and uncertainty. Retrenchment affects you emotionally and the whole process can […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
