Author: Colin Browne
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about […]
Sharing a grand vision is important, but often employees want to know they’re being led by someone who also has two feet firmly on the ground with BEER AND BASEBALL
Many years back, I sat in an audience, watching my CEO hitch up his pants in between sentences, sip from his water, and mumble about how proud he was to be the leader of a great team.
Except that he wasn’t. Not really. That was obvious for everyone to see. Instead, he was divorced, dissociated and distant; desperately awkward in front of the people he was charged with leading.
And for the most part, the favour was returned. In the few moments he set aside for mingling after his address, the conversations were vague with all the warmth of a maths exam.
Why? Because there wasn’t anything to hitch an engaging conversation to.
Politicians, or at least their strategists, understand that winning people’s support isn’t always about vision, strategy or a pithy articulation of the issues. There is a very clear reason why the President of the United States gets handed a baseball mitt for a quick game of catch in front of the press photographers, when Air Force One touches down on the tarmac, or why the Prime Minister of the United Kingdom pops into a local pub for a beer when he’s out gathering votes.
Without such 2 moments, those leaders are hard to separate from their wealthy families, top educations and privileged backgrounds, which themselves offer only an embarrassing comparison to that of their would-be electorate.
If they have one thing in common, leaders of highly engaged organisations are great at creating a compelling personal narrative separate from their professional roles.
Ooba sales head Bradd Bendall has built a niche as a ridiculously well informed rugby pundit. His #DearHeyneke posts during the reign of the hapless Springbok coach Heyneke Meyer earned a broad readership and nearly spun off a range of t-shirts (Meyer stepped down too soon, unfortunately).
Sage ONE boss Steven Cohen rides a motorcycle to work, is a self-avowed fan of alternative rock band Radiohead and is known for his casual dress sense and even more casual language. During his monthly addresses to the entire company, he pulls no punches in saying things exactly as he sees them.
Google co-founder Sergey Brin often joined in a game of beach volleyball on the company’s campus, with the other Googlers.
Politicians know that creating easy points of connection helps to build a narrative that is key to winning mass votes. It’s probably no different for you.
ARTICLE WRITTEN BY COLIN BROWNE,
Contact Us at WeSpeak Global and follow us on Twitter
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
To unlock employee motivation, you may need to change how you communicate special requests. These are things like important changes to operating processes or customer service procedures. You need people to embrace a different way of doing things. It has to be done right and it needs to be executed right away. But you notice […]
Whenever I speak about my entrepreneurial journey on Digital Inclusion, I often start by stating that I’m from Terry, MS. The big city of Terry with a population of a little over one thousand residents and only stop signs, no stoplights. I open with that statement because I want anyone reading or hearing about my […]
As we have seen ourselves Fast Forward over the last 30 years, massive disruption has hit the $4 trillion transportation industry. Detroit has shrunk into a tiny version of its former self. Air travel has continued to go through the constant boom and bust based on the economy and jet fuel prices, and has yet […]
Kevin Gaskell seems to be meeting more and more people in business at the moment who are concerned that the economy is a bumpy ride and unpredictable. You can certainly feel a lot of turbulence in the air; Brexit, Trump, FX rates, inflation, Russia, Middle East, fake news etc. The truth is that if you […]
Hunting Discomfort Landed TED is critical to preparing a successful TED talk, even more so after you’re accepted. And with how exclusive TED talks are to give, you want to do everything in your power to give a meaningful talk, right? We’ve all heard countless stories about how a TED talk has transformed a company, […]
At 26 years old, Tramayne Monaghan was the youngest divisional CFO for Tencent and a Top-35-under-35. He has spoken at global conferences and is a mentor to three digital businesses: Broadley Speaking, African Secret and TurnUp Music. He has launched and run various consumer mobile products such as WeChat, WeChat Wallet, VOOV, JOOX and PUBG […]
Unveiling the Secrets of Successful Keynote Speaker Booking: Insights from a Meeting Planner To learn more about booking a keynote speaker tailored to your event’s specific needs, please don’t hesitate to contact us. Our experienced team is ready to provide expert guidance and help make your next event an unforgettable success. A Meeting Planner’s Perspective […]
When you first started your business, odds are you spent time setting goals and scheduling the components of your business plan so you can be ready to grow. But the bigger your business gets, the deeper into the weeds you go and the harder it is to prioritize these tasks. They seem “less important” […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
