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You cave to peer pressure and put your name in a contest to riding the bull. Suddenly – you win! What was a joke and dare moments before, you now see your name on the rodeo board, everyone is freaking out with excitement because you were chosen, and the exhilaration quickly turns to dread. This […]
My South Africa was not supposed to be a hit. Ingrid Jones contacted me late on a Sunday night to explain the concept and to urge me to do a ‘quick one’ for an inflight magazine. I did the piece in less than an hour and went to sleep. Next thing I heard was that […]
25 YEARS IN BUSINESS 1. Marketing is the backbone of your business– always have a Marketing plan and ensure that every day you do something that will make you top of mind with your clients. 2. Stop playing small – always add another zero to everything you plan to do in terms of activities. Widen […]
Rules of Personal Branding if you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand? The personal brand or Personal Branding consists of treating a physical person as a commercial brand in […]
The word strategy has become a word that often evokes fear, confusion, and in most cases stress as to how to Identifying and executing a winning strategy. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often […]
Toward the end of 2020, I made a resolution to cut down on my intake of fast food. I was almost resolute never to bring another juicy slice of pizza to my lips ever again and Making Organizational Changes Stick I had always known the truth – it was counterproductive to my gym routine and one slice […]
Imagine this scenario: You are considered THE BEST in the world at your chosen profession – according to critics, peers, well known in the public – and suddenly you MUST change your career. Does this thought excite you, or terrify you? If it is YOUR choice, then it’s a great thing! If it’s doctor’s orders […]
Stop shoving Do-it-Yourself Options technology on your customer that serve you, but not them! I drop in to my local Wells Fargo branch to get a document notarized and the teller at the counter directs me to scan the QR code on the poster nearby to get on their “digital waiting list.” I say […]
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