Course Details
Kindra’s most comprehensive digital storytelling training program.
Stories That Stick Mastery is designed to engrain the skill of storytelling into your psychology; giving you the tools to captivate customers, influence audiences and transform your business.
Transform Your Purpose into a Story that Captivates and Converts
Craft the 4 most critical stories to your business that influence audiences, captivate leads, and turn buyers into loyal, referral-driving business.
I know how critical storytelling is to a business because for the past 30 years I have been studying, researching, teaching and training on the power of storytelling.
My work has been featured in the Harvard Business Review, Inc.com, Entrepreneur.com and I am the former Chief Storytelling Officer of Success Magazine. My book Stories that Stick: How to Captivate Customers, Influence Audiences and Transform Business debuted at #2 on the Wall Street Journal Bestseller List, has been translated into 13 languages, and has sold over 100,000 copies in the US.
Forbes said it might be the most important business book you read.
I spend much of my time traveling the US and abroad speaking to audiences as large as 20,000 people, across all industries, about the power of strategic storytelling in business and nothing brings me MORE joy than hearing of someone’s story-success after applying the Stories That Stick framework to their business.
I designed the Stories That Stick Mastery program to teach you my strategic storytelling framework, give you a foolproof process to follow and show you step-by-step how to craft the most authentic (and persuasive) stories in your business.
Contact Us at WeSpeak Global and follow us on Facebook
Hi, I’m Kindra Hall! Bestselling Author, Speaker, Storyteller, and your new Hype Woman!
What began as a storytelling assignment in 5th grade, grew into a passion for not only telling stories, but a mastery for teaching others the methods and science of storytelling so they can better tell their own.
I am a National Champion storyteller (yes, they have those), member of the Board of Directors of the National Storytelling Network and hold a master’s degree in communications where I conducted original research studying the role of storytelling in defining and revealing organizational culture.
I’ve worked with brands like Facebook, Hilton Hotels, Tyson Foods, Target, Berkshire Hathaway and the Harvard Medical School.
What I know to be true is that storytelling works in life much like it does in business. Just as I’ve taught thousands to use stories to create better business, I can teach you to use stories to create a better life.
Gallery
Course Modules
Stories are powerful tools, but too often, people overlook opportunities to use that tool or fail to truly harness the power when they try.
4 training videos
3 application worksheets
The fail-proof storytelling formula
Begin the systematic approach to telling stories. You’ll learn critical strategies for each of the three stages to storytelling: finding the story, crafting the story and telling the story.
4 training videos
3 application worksheets
Find, Craft and Tell Your Stories
Once you master this methodology, you will be able to positively impact your business results in significant ways by improving the effectiveness of your messages.
8 training videos
3 application worksheets
Perfect the most important storytelling components
The Value Story is your sales and marketing story. When you tell these stories, you’re demonstrating the value of what you do or what your product provides. This is the story that fills in gaps between you and your potential customer.
4 training videos
1 application worksheet
DIY Value Story Builder
Create a story suite that becomes your sales manual.
A Customer story illustrates value but does so through the customer. This makes Customer Stories the most effective way to communicate the value of what you have to offer.
5 training videos
2 application worksheets
DIY Customer Story Builder
Getting your customer to write your story.
The Founder Story is a collection of stories that every business has, but few use effectively.
5 training videos
1 application worksheets
DIY Founder Story Builder
Sharing your ‘why’ in a way that motivates others.
The Purpose Story permeates every aspect of business and life. Anytime you’re trying to deliver a message, anytime you’re communicating with your team, anytime you’re going through a hard time, any time people are looking to you, this is the story that you will turn to.
5 training videos
1 application worksheets
DIY Purpose Story Builder
Clarify your purpose and inspire others with it.
Learning Points
People are looking for the amazing gifts you offer, but you keep getting overlooked.
YOU’RE RELYING ON SOCIAL NETWORKS THAT KEEP CHANGING
You used to get a lot of leads through your DMs or posts, but your engagement has plummeted. It feels like everyone ghosted you.
THE ELEVATOR PITCH ISN’T GETTING OFF THE GROUND FLOOR
You address all the features and benefits in your Elevator Pitch, but your audience disengages the moment you start saying, “I help you…”
A SWIPE FOLDER FULL OF IDEAS, BUT NO GUARANTEES
Just because a sales funnel worked for one business, doesn’t mean it is the wireframe for your business.
By the end of the program, you’ll be able to…
Sign up now and you’ll get these bonuses
4-Minute Story Makeovers
Exclusive bonus videos
In these videos, watch Kindra breakdown the good, bad, and cringe-worthy hiccups in some (very) well-known brand stories, and the rewrite techniques that you can apply to your own stories.
$97 VALUE
FREE – Included with Stories That Stick Mastery!
Story Prompts
Exclusive bonus workbook
Writer’s block is one of the biggest reasons that people don’t share their stories. They just don’t know how to start! In this instant download, you’ll get 36 story prompts to help spark ideas and get the creative juices flowing.
$97 VALUE
FREE – Included with Stories That Stick Mastery!
4 DIY Story Builders
Exclusive bonus worksheets
Learning the science and art behind each of the four stories: Value, Customer, Founder and Purpose is essential. Putting them together on your own can be intimidating. Sign up today and you’ll get the 4 DIY Story Builder sheets – 1 for each story. You’ll go step-by-step, alongside your core training, to build each story and walk away with the 4 most effective stories to implement in your business.
$125 VALUE
FREE – Included with Stories That Stick Mastery!
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