Stories That Stick Mastery

Stories are powerful tools, but too often, people overlook opportunities to use that tool or fail to truly harness the power when they try.

• Understand the science of storytelling and why it is the most effective strategy in business.
• Learn what is NOT a story and come to recognize the 6 biggest storytelling mistakes (so you can avoid it).
• Get to the root of what keeps you from telling stories and how to avoid missed opportunities.

4 training videos

3 application worksheets

The fail-proof storytelling formula

Begin the systematic approach to telling stories. You’ll learn critical strategies for each of the three stages to storytelling: finding the story, crafting the story and telling the story.

• You’ll unlock the three-part framework for crafting a story and discover specific places you can tell stories for maximum impact.
• 5 Key strategies for finding your stories. The time to find your stories is before you need to use them.
• The 3-Part framework that anybody can use and that works for any story.
• How to become an agile storyteller, someone who is able to tell a story no matter what the situation, audience mix or time constraints.
• 4 specific places where you can tell your stories; eliminating the discomfort of telling stories. 
    

4 training videos

3 application worksheets

Find, Craft and Tell Your Stories 

Once you master this methodology, you will be able to positively impact your business results in significant ways by improving the effectiveness of your messages.

• 4 key components to a stellar Story: identifiable characters, authentic emotion, a moment and specific details.
• Work with the exact message that we tested in the stellar Storytelling Research Report so you can see for yourself how the four storytelling components transformed it
• Real examples to show the difference you can expect when using a story to convey an idea rather than a typical marketing message
• Practice crafting a story using hypothetical situations. You’ll focus on putting the story together, without needing to also find your own story that fits the situation.

8 training videos

3 application worksheets

Perfect the most important storytelling components

The Value Story is your sales and marketing story. When you tell these stories, you’re demonstrating the value of what you do or what your product provides. This is the story that fills in gaps between you and your potential customer.

• The formula for finding value stories and how you use them. This is a step-by-step process Kindra’s used with major brands to find the exact stories that demonstrate the value of their offer.
• Create a catalog of Value Stories you can use throughout your sales process and marketing.
• An action plan for deploying the Value Story in your business.
   

4 training videos

1 application worksheet

DIY Value Story Builder

Create a story suite that becomes your sales manual.

A Customer story illustrates value but does so through the customer. This makes Customer Stories the most effective way to communicate the value of what you have to offer.

• How the co-creation process works between you and your customer, and how to extract the best testimonial.
• Examine the three most common pitfalls that cause Customer Stories to go awry.
• Go through real-life examples of each one, so you see how deviating from the customer story framework hurts the message and avoid making a similar mistake with your stories.
• Practice crafting and using the Customer Story through an exercise where you’re the main character.
• The Customer Story gathering process – eliminating the anxiety of asking for testimonials.

5 training videos

2 application worksheets

DIY Customer Story Builder

Getting your customer to write your story.

The Founder Story is a collection of stories that every business has, but few use effectively.

• Help people understand and appreciate the motivation of why you do what you do, and how you got to where you are today.
• How to effectively tell the Founder Story even if you aren’t the founder.
• Knowing what to keep and what to leave out of the Founder Story so the story effectively communicates the heart of what you do, while never losing focus on why you do it (ahem, the customer).
• Identify the audiences that need to hear your Founder’s Story and find the perfect story that fits their needs.

5 training videos

1 application worksheets

DIY Founder Story Builder

Sharing your ‘why’ in a way that motivates others.

The Purpose Story permeates every aspect of business and life. Anytime you’re trying to deliver a message, anytime you’re communicating with your team, anytime you’re going through a hard time, any time people are looking to you, this is the story that you will turn to.

• The 4 jobs a Purpose Story serves in your business and the unofficial rules for telling Purpose Stories.
• Purpose Stories get personal but you don’t need to be nervous. Learn how much to share and how to tell your story with integrity.
• Practice taking a message you need to convey and using a purpose story to make it stick.

5 training videos

1 application worksheets

DIY Purpose Story Builder

Clarify your purpose and inspire others with it.