Crisis Ready Course

Course Details

  • Cost: $1200
  • Type: Once Off
About Course

Crisis Ready Course helds where Effective communication is hard, especially when emotions are running high, facts are unknown, the media is sensationalizing the story, and stakeholder demands are pouring in.

In times like these, times of viral issue and crisis management, we know that communicating with transparency and compassion is key. This is not new advice. Crisis Communication experts have been advising this for years.

Even still, as we watch mass casualty crises unfold around the world, this advice continues to prove to be easier said than done—and now there’s an added twist.

Due to the way our society continues to evolve, the type of transparency that has become not just an expectation, but a requirement, adds to the challenge.

Crisis Ready Course

We also know that being able to effectively communicate amidst change and challenge—both internally and externally—provides you with unique opportunities to:

  • Get ahead of and own the narrative of your circumstances
  • Continue to connect and strengthen relationships with those who matter most to your brand and business
  • Spot and leverage unprecedented opportunities
  • Lead while others scramble to pick up the pieces
  • Gain a strategic competitive edge

So what does this mean?

It means that choosing to invest in and hone your critical communication and leadership skills is going to increasingly be an asset for you personally, professionally, and for the organization(s) with which you serve.

Join Crisis Ready Institute for this Crisis Ready Course that will help you hone your critical communication skills and develop your Crisis Communication Program, with Melissa Agnes.

This 10-week, 15-hour Crisis Ready Course is complete with worksheets, resources to help you implement the strategies and best practices, and interactive games that help you test your knowledge and hone your skills in practical ways. Join us to learn from leading experts and bring essential best practices to your organization and clients, while strengthening your own crisis communication and leadership skills.

Contact Us at WeSpeak Global and follow us on Twitter

Recognized globally as an expert, thought-leader and visionary in the field of crisis management, Melissa Agnes has worked with global players, including NATO, the Pentagon (DoD), Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, aviation organizations, global non-profits, and many others.

Melissa is the author of Crisis Ready: Building an Invincible Brand in an Uncertain World, which is ranked amongst the leading crisis management books of all time, by Book Authority, and was named as one of the top ten business books of 2018 by Forbes.

She is the creator of the Crisis Ready® Model, which is recognized and being taught as leading industry best practice in universities and higher education curriculums around the world, including at Harvard University…

Course Modules

  • What is Crisis Ready?
  • Avoiding the Crisis Response Penalty
  • Gaining the competitive advantage
  • Establishing a strong Crisis Ready Mindset
  • Setting your guiding stars

  • The challenges of emotion
  • The role and power of emotion within issue and crisis management
  • Understanding emotions—both internally and externally
  • Defining expectations and demands
  • Stakeholder mapping exercise

Guest instructor: Aaron Marks

  • Establishing a base with Crisis Ready definitions
  • What is an issue and what is a crisis?
  • Categorizing different types of risks, threats, and impacts
  • Identifying your high-risk scenarios
  • Defining your thresholds of impact and escalation

Guest instructor: Aaron Marks

  • What is governance—Crisis Ready definitions
  • Governance vs. management
  • Crisis Ready Governance: who, why, and how
  • Establishing your Crisis Ready Governance Structure
  • Designing SMART goals

  • The importance of your capabilities and things to be mindful of Plan vs. Program
  • Program overview (sample table of contents)
  • Governance for your crisis communication
  • Communication processes and capabilities
  • Establishing your internal escalation processes
  • Communication dissemination

Guest instructor: Pragya Dubey

  • What is media monitoring analysis
  • How to utilize media monitoring and analysis to help manage information flow and crisis strategy
  • What to measure to inform your crisis response
  • Using keywords and Boolean logic

Guest instructor: Katie Nelson

  • Requirements for a strong and effective narrative
  • Strategic timelines of response
  • How to cultivate your narrative
  • Setting communication objectives
  • The art of storytelling
  • Detecting the risk of emotional escalation

  • How to get ahead of emotion
  • Crisis Ready® Formulas that set you up for success
  • The secrets to successful crisis communication
  • A look at some of the biggest and most common mistakes to avoid
  • A deep-dive case study on doing it right

Guest instructor: Katie Nelson

  • Crises are like onions
  • Taking the long-term view
  • How layering impacts framing of your narrative
  • Tips and strategies for layering your response
  • When to talk and when to be quiet and listen
  • Crisis Ready response frameworks
  • Internal dissemination to external communication

Guest instructor: Mark Weaver

  • The struggle is real
  • Understanding your lawyer’s perspective to get ahead of their concerns
  • A look at the three types of crisis liability: criminal, civil, and regulatory
  • Strategies and tips for overcoming your lawyer’s hesitations
  • Legal-friendly language to keep in your back pocket
  • The 5 hindrances of Crisis Ready and how to overcome them

Learning Points

This Crisis Ready Course is designed for communication professionals, including:

  • Crisis Communication Consultants
  • In-House Communication Professionals and PIOs
  • HR Professionals
  • Marketing an PR Professionals
  • Public Relations Consultants
  • Legal Teams (for the progressive lawyers who want to support their organization’s or clients’ critical communication efforts)

Within this Course you will be provided with Worksheets and resources to help you adopt the learnings into your organization.

Your registration to this course grants you an internal license to use these materials only .

If you are a consultant, unless you are a part of our Crisis Ready Membership for Consultants, you will not be granted a license to use the Worksheets and Resources with your clients. Our membership for consultants includes a license to use Crisis Ready Resources externally.

 

FAQ's

All provided materials are the intellectual property of Crisis Ready Institute, protected by copyright law, trademark law, and other U.S. intellectual property laws. Registrants are granted permission to use materials for internal use only within their organizations. They are not permitted to resell any elements of the course, worksheets, intellectual property, or program.

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