Author: Sid Peimer
Why is a 216-year-old voluntary member-based organisation like the Cape Chamber of Commerce thriving under lockdown? It shouldn’t – when times get tough, members will look at their expenses and cut those that are ‘voluntary’. People tend to pay their utilities, because if you don’t pay, you don’t get to play. And heaven forbid we […]
Why is a 216-year-old voluntary member-based organisation like the Cape Chamber of Commerce thriving under lockdown? It shouldn’t – when times get tough, members will look at their expenses and cut those that are ‘voluntary’.
People tend to pay their utilities, because if you don’t pay, you don’t get to play. And heaven forbid we shouldn’t have Netflix. You must have electricity to watch TV (renewable energy debates aside), so that account tends to get settled. Unfortunately, we also don’t ‘see’ the costs of reducing and cancelling insurance and investments, but I guess, if you need food, you need food.
Back to the topic of why the Chamber is thriving amidst this pandemic. I was told that it was because I have foresight. I deny this vehemently. If anyone can prove extrasensory powers, they could have collected the million-dollar prize from the Amazing Randi, but that fund was terminated in 2016.
Although nobody saw it coming, don’t despair, there’s another 25 prizes currently available around the world varying from $5 000 to $250 000 for proof of extrasensory powers. So until clairvoyance is proven, we can safely assume I don’t have those powers. That brings us back to the big question: why is the Chamber thriving? The answer is relatively simple. We’re thriving because of a strategy I call ‘shotgun innovation’.
It works like this: if there’s an inherent advantage to the introduction of any innovation – be it tangible technology or intangible culture – and it places no extraordinary strain on your budget, then you have no choice but to implement it. Although accountants may balk at my method to determine ‘extraordinary strain’, this is what I use: if I say to myself “Hmmm, we could afford that”, then it’s a go.
So here is why I believe we’re thriving in the first few months of lockdown. But let me be expressly clear, every brand out there has a bullet with its name on it – no one is totally protected from the vagaries of the market. And the Chamber, being a B2B organization, depends on there being a private sector to support and vice versa.
So, firstly an example of a tangible innovation. We used to allow staff to purchase desktops. I’m not sure if there is any advantage to a desktop other than the fact that you won’t leave it behind in the restaurant ‘after a few’. We stopped that practice and staff were migrated onto a laptop when their ‘old faithful’ had its chips (get it – chips?).
There was no overriding reason to do it, other than the fact that laptops looked cuter and allowed you to work remotely. As things turned out, having the staff move from stationary desktop to portable laptop paid dividends – it allowed us to set up for remote operations within 24 hours of lockdown. That’s shotgun innovation for you.
Next an intangible example. I wanted to drive an innovative mindset. I had this vague notion that innovation (not knowledge) was the new competitive currency. Don’t ask me why, I just did. So I came up with this quote that I shared widely within the organization: “If no one dies, the risk is acceptable”. It sent an unambiguous message that tomorrow better not look like today. So when we migrated to remote working, we could focus on not only maintaining the client value proposition, but expanding on it.
It helps that we’ve kept costs level for five years translating into a selling price that equates to a packet of crisps per day to get you all the benefits of the Chamber. And if I put it like that, cancelling your membership is not the wisest thing to do – your business needs all the help it can get – and for that price, you get 30 full-time champions and 100 volunteers hosting you at 200 events per annum. And that’s just one of the 25 benefits.
But I’m turning into a salesperson now, which is not my intention. On second thoughts, I do want to sell you something: the practice of shotgun innovation. Think of it as an investment. If a monkey with a dartboard can outperform humans in the equity market, then the more darts you have on the board on the day of reckoning, the greater the chance of a higher score. As Woody Allen says: “90% of success is just showing up”. Unless you have clairvoyant powers.
Contact Us at WeSpeak Global and follow us on Facebook
Read further articles in similar categories
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
How to: Stay approachable, are you as a manager? Here are 5 tips Many people think they are approachable, but only a few really are. We are aware of our positive thoughts and hope that they are visible to everyone. We believe we are approachable when, in truth, many of us come off as remote […]
Business success isn’t only reserved for large corporations with seemingly unlimited budgets to design customer experience. There are countless stories of small businesses that have grown to incredible heights simply by treating customers in a way that made them want to share their experience with family, friends, colleagues and on social media and encourage them […]
Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]
Three small steps to help you use New Research Authentic Leadership as your strategy to improve engagement and retain your talent. It seems just about every day your news feed has a new article talking about the (admittedly catchy) “Great Resignation. And geez, so sorry about adding yet another. I’m guessing just about every leader […]
How do you motivate yourselves and others in a brand new year when you are out of oomph. Many business leaders are entering 2021 feeling rather hesitant, concerned and uncertain. 2020 was challenging in many ways and I believe that many business owners and managers had the fight of their lives to keep their businesses […]
This is a great article on Bringing the mountains home which addresses employee happiness and developing a beneficial culture that contributes to a business’ success. *** Written by Travis Gale, CEO of Appletree Catalyst Agency, which discusses how to deal with end-of-year burnout and how to ‘Bringing the mountains home’. This past festive season, I […]
Today I tried to count how many minutes of the last two decades I spent holding my breath being Comfortably Uncomfortable. Decade one of freediving competitively where I would train several five minute breath-holds a week with a maximum of just over six minutes every other days. Hundreds of dives down to 20 then 30 […]
Let’s be honest, when it comes to sex, sexual intimacy and relationships, there are multiple views as to what is acceptable, how many times a week we should be doing it, how many partners we have had in the past and whether we should disclose this or keep our skeletons in the closet. Statistics […]
No results available
Our Mission
© All rights reserved 2025. Created using VOXEL THEME