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I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
Are we on the brink of the Un-Recession? The latest jobs report–published August 5–showed that the United States added over half a million new jobs in the month of July. Unemployment is at or a near a 50-year low. Both points add credence to a growing number of economists who are pushing back against […]
3 Ways to Tap into Emotion During a Pitch and The power of emotion is something that has a universal appeal and can breathe life into simple cold facts. Have you ever pitched something you knew was great, only to have it shot down? Of course you have. We all have. And though the rejection […]
What do you do if you hate your job? You have three options: you can stay and suffer, you can look for a new job, or you can change the way you view your work. The best choice is to focus on yourself and what makes you happy. This way, even if you’re still at […]
Most people experience discomfort and they run. Hunting Discomfort may be the experience of pain (and that’s… unpleasant), but on the other side of that pain are breakthrough results. If you’re committed to breakthrough results, hunting discomfort will get you there, even to give a TED Talk. Everyone knows that giving a TED Talk is […]
A common problem new pilots struggle with is avoiding a PIO or pilot-induced oscillation. So how do we Stop the Cycle as We’re all familiar with the concept of overcorrecting in a car. A deer runs out, you’re driving tired, you’re near the edge of the road, and you yank the wheel the other direction […]
4 Types of Keynote Speakers – How To Match Them For Your Function The function of a Keynote Speaker is to create the stage for the remainder of that event and deliver folks collectively with the very same function. What varieties of Motivational Speaker are there? Generally, there are four principal methods […]
Ways to Use Authenticity is so much more than “being yourself”, and how you can use it as your new career playbook. It was a teeny bit embarrassing. I had just kicked off one of the most important negotiations of my career. I was brand new in the COO role for my company, and one […]
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