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When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

Chris Bertish | Captains Log 13th June 13th -17th June 29 05’474 N 128 01’447W Pacific Ocean Milestones-The waterline/ Hatches & rouge waves/MOB take 2 -Injuries /Slow is pro / It’s all shifting / Maslow’s hierarchy of Needs / Story of the clever turd! / Shifting spaces / Into the light.. Breakthrough/ Flicker on! / […]

Where do you get your most innovative ideas to boost innovation? How do you increase the rate of creativity in your organization? As a creator, entrepreneur, or founder these are probably the most important questions you can ask. So, where do you start? You’ve probably heard the phrase “think outside the box” a thousand times. […]

To Think like a leader, you can’t really miss it. The headlines, the endless discussions and debates, the boundless optimism from some and apocalyptic warnings from others. Unless you’ve had your head stuck in the sand for the last few months – and who, at times, hasn’t wanted to do that?! – the turbulence in […]

Doing good for customers is something that is inherently right. I admire purpose-driven companies.  They have a strong commitment to a noble cause that helps them avoid the pitfalls of short-termism and significantly do good for society in some way. Whatever a company’s purpose, I believe that those with integrity ensure that the golden thread […]

We are all spending a lot of time inside our homes. How much do you REALLY need? For those whose homes are a disorganized clutter zone, this could be stressful and result in more anxiety than isolating already brings to the table. If you are constantly tripping over stuff on the floor, and having to […]

Acceptance – Cave In or Lean In?: “When you argue with reality you lose – but only 100% of the time.” Byron Katie I love Katie’s words because they speak to the simple truth – we can’t change reality. Yet there are times in our lives when we don’t like or want the reality we […]

Let’s imagine for a moment that you are a gardener. Do any of the actions below seem like a good idea and Why Being Too Helpful Is A Bad Habit For Leaders?   Planting a seed and then digging it back up from time to time to check its progress Forcing open a flower bud […]