[rank_math_breadcrumb]

Everything you do is Marketing

  • Brisbane, Queensland, Australia

Author:  Amanda Stevens

Short Description

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.

 

Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me for my loyalty.

 

I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge.

 

At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.

Everything you do is Marketing

I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’.

 

I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue. But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly.

 

Come on hotels, you can do better. If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.

Contact Us at WeSpeak Global and follow us on Twitter

Author Profile

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to Everything you do is Marketing

Kenyon Salo

The Mindset That Makes Me a Successful Speaker and communicating well have been integral parts of my identity for as long as I can remember. Whether it was a classroom full of my peers back in school or an auditorium full of strangers at a big event, there has always been something immensely fulfilling about […]

  • Author: Kenyon Salo
Juli Shulem

Do you get easily distracted when you should be working on a task? Work/Break Block System (WBBS) – The Productivity Secret You Will Love! Do you find yourself taking breaks more frequently than you know you should? Do you sometimes spend too much time working on a task and then get totally burned out before […]

  • Author: Juli Shulem
WS Logo 512

A lack to Build Your Resilience is a massive factor that holds you back from achieving the success you desire. Think of the last time you gave up on a diet, a fitness regime, or a really important prospecting plan in your business. Unfortunately, when you don’t see immediate results, or when the going gets […]

  • Author: Grant Gavin
Lizette Volkwyn Human Lie Detector

Be Unique, be YOU, nobody can be YOU…and so we hear these quotes daily, but what does it really mean to Embrace your Authenticity? Many years ago I attended a conference and the theme was Be different and show up as YOU. For me, at that point in my life, it was a no-brainer of […]

  • Author: Lizette Volkwyn
Leon Bamforth

I was fantasising about a new Outlook feature today. No really, I  am that sad! Here was my fantasy, Stop inviting everyone whenever you create a new meeting event, there is a little box showing the estimated meeting cost. This cost should double as you double the length of the meeting and also double when […]

  • Author: Leon Bamforth
WS Logo 512

This morning I woke up with a feeling of total despair as An eagle eye in trouble times…, the feeling of not doing enough. Not having enough, not knowing where to start and not knowing where I wanted to go. This uneasy feeling of negativity was so out of character and my first reaction was […]

  • Author: Lizette Volkwyn
Lorne Sulcas

The only way to succeed is to continuously improve and so, Success is simple The Japanese have a name for it: Kaizen. And Kaizen is all about consistency. If you’ll forgive/indulge me, let’s use me, and this photo, as the vehicle for this discussion here. It’s probably evident even from the above low res version […]

  • Author: Lorne Sulcas
Lessons in building business

Ten years ago, I was retrenched from a marketing and sales position. My story is the same as many other people. Sometimes losing a job can point towards a better life and opportunities you never thought possible and now Ten Years as an Entrepreneur. After my retrenchment, I didn’t have an epiphany about starting a […]

  • Author: Mike Saunders

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME