Author: Amanda Stevens
I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.
Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me for my loyalty.
I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge.
At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.
I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’.
I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue. But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly.
Come on hotels, you can do better. If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.
Contact Us at WeSpeak Global and follow us on Twitter
Author Profile
The articles, video and images embedded on these pages are from various speakers and talent.
These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.
The Olympics are finally here after a year-long COVID delay and how Gratitude Wires Your Brain. The Olympic Games are incredibly inspiring. These men and women give a clinic on Peak Performance for twelve action-packed days. There will be thrilling victories, world-record-breaking performances, and soul-crushing defeats. But everyone competing will be showing you what peak […]
Few months ago, I was supposed to go somewhere with someone and realized What Drives You. We’d agreed to meet at a particular spot but I was trying to renegotiate our meeting place so I can avoid having to take multiple local taxies. And so this person exclaim in total shock…and said, “Nicky, you mean […]
It is difficult to conceive that 11 months on from National Lock down on 26 March 2020, our tiny business survives and feels strongly that the tide is turning. What a significant time and mighty relief for us, acutely mindful that so many are struggling desperately just to survive. Despite it not being my natural […]
Some business gurus are telling people that they need to develop YOUR HIGHEST VALUE SKILL or most valuable skills.That part is right! You need to focus on the skill that will give you the highest return on your efforts. What they got wrong is that they are teaching that it is sales. Sales is […]
The old saying, “What got you here won’t get you there,” applies as a Skill You Need to Master to your professional life today. The world is quickly changing as well as the competitive landscape. Whether you are running a business or trying to increase your career equity, ramping up your skill set is important. […]
Rules of Personal Branding if you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand? The personal brand or Personal Branding consists of treating a physical person as a commercial brand in […]
Easter is obviously when Christians celebrate a miracle that is central to our faith and The Importance of Belief. We are also in the seasons of Ramadan and Passover. Although my work here is never intended to be about any particular set of spiritual beliefs, it struck me when thinking about these observances that […]
On a recent flight, at almost every stop along the way, the airline I had chosen reminded me that I was flying with “the best” So can you over-compliment your CX. Airport signage told me…the CEO appearing on the pre-flight safety video told me…the flight attendant announcements told me…well, you get the picture. The problem […]
Our Mission
© All rights reserved 2025. Created using VOXEL THEME
