[rank_math_breadcrumb]

Everything you do is Marketing

  • Brisbane, Queensland, Australia

Author:  Amanda Stevens

Short Description

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.   Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]

I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room.

 

Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me for my loyalty.

 

I made my way up to my room and my luggage was promptly delivered to my room by the cheery concierge.

 

At this point, I have paid just over $300 to the hotel and had my credit card authorised for a further $100 for incidentals.

Everything you do is Marketing

I opened the wardrobe to hang up some clothes and my heart sank. With 5-6 positive touchpoints in my experience so far — all that said ‘we value your loyalty’ — I was now faced with coat hangers that say ‘we assume you’re a thief’.

 

I realise that in the scheme of things, annoying coat hangers that are permanently attached to prevent theft is a pretty minor issue. But it’s still sending a covert message that belies what the hotel is going to great lengths to communicate overtly.

 

Come on hotels, you can do better. If you really do value my loyalty, give me some proper coat hangers. I promise I won’t steal them.

Contact Us at WeSpeak Global and follow us on Twitter

Author Profile

The articles, video and images embedded on these pages are from various speakers and talent.

These remain the property of its owner and are not affiliated with or endorsed by WeSpeak Global.

Similar to Everything you do is Marketing

WS Logo 512

Is email is killing your company your primary method for communicating with your colleagues? Then you have picked up a dangerous habit that is killing your company. Here’s why. 1. Email exacerbates knowledge hoarding What is your companies most important asset? Knowledge! It might not be booked to the balance sheet but your value is […]

  • Author: Colin Iles
WS Logo 512

Hi! My name is Niki Seberini (Mind Freedom Fighter) and this is my first Getting Unstuck blog, Getting Unstuck – A Journey Within. I started “vlogging” a few years ago (video blogs) which I really enjoy. I also love the process of journaling where I get to sit with my thoughts, feelings and ideas and […]

  • Author: Niki Seberini
WeSpeak Global logo

Imagine attending an event where everything seems to fall into place effortlessly with a Skilled Master of Ceremonies. The transitions between segments are seamless, the audience is engaged and entertained, and the overall atmosphere is charged with energy and enthusiasm. What you may not realize is that behind this seemingly effortless experience is a skilled […]

  • Author: WeSpeak Global
Jim Carroll

THE ACCELERATION OF RISK as a few months ago, the National Safety Council had me as the closing keynote speaker for their massive annual conference – and I spoke to a few thousand safety professionals on issues surrounding new, emerging, acceleration of risk.   Including a story of what happened when Rosie the Robot from […]

  • Author: Jim Carroll
Hanli Prinsloo - Comfortably Uncomfortable - Hanli Prinsloo Cape Town

Killing Fish – A freedivers take on spearfishing from Hanli Prinsloo who is an inspirational and motivational sustainability keynote speaker in Cape Town. ‘STRAIGHT SHOOTER’ (First published in DIVESITE Issue 3, 2011 with photographs by Roger Horrocks, Jean Marie Ghislain and Jean Treason – please read updated thoughts at bottom of article.) It was a choppy […]

  • Author: Hanli Prinsloo

How to: Stay approachable, are you as a manager? Here are 5 tips Many people think they are approachable, but only a few really are. We are aware of our positive thoughts and hope that they are visible to everyone. We believe we are approachable when, in truth, many of us come off as remote […]

  • Author: Lizette Volkwyn

From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does.   You could put almost any sheet music in front of me, and I could play it. There was […]

  • Author: Kelly Swanson

Let’s be honest, when it comes to sex, sexual intimacy and relationships, there are multiple views as to what is acceptable, how many times a week we should be doing it, how many partners we have had in the past and whether we should disclose this or keep our skeletons in the closet.   Statistics […]

  • Author: Paula Quinsee

Our Mission

We are your partner creating memorable and engaging experiences that go beyond the event itself.

© All rights reserved 2025. Created using VOXEL THEME