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Until someone creates a way to accurately predict the future and Beyond Disruption, there is no way to prepare your business for every change that will come its way and beyond disruption. Whether it is a pandemic that changes the economic outlook, societal trends that change consumption patterns, or machinery or infrastructure that breaks down, […]
Businesses adopting a Working Remote workforce is a trend that has gained an increase of momentum this past year and for some, will continue to be reality for the foreseeable future. There are of course the obvious benefits for a remote team – no commutes for employees and lower overhead costs such as an office […]
Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way. With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience. According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]
It has been said that “one should never let A Good Crisis go to waste”. I am an eternal optimist and I believe that in the midst of any crisis is opportunity. My diary has gone from an anxiety-inducing jam-packed schedule for the next month to having most meetings and events cancelled. Many people are […]
We all know remote working and the loneliness in your team has had a large impact on our mental health with loneliness being cited as the most common emotion being experienced by entrepreneurs, leaders and employees. This can cause us to withdraw and be less committed, creative, collaborative and attentive, and both the quality and […]
I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
A former 9-figure corporate CEO gives you 10 powerful questions to help you seal the deal in your next interview. Just like dressing professionally, showing up on time, and wielding a firm handshake, asking the right questions can make or break the outcome of a long-awaited interview for a super-coveted position. Asking no questions at […]
“Technology is exponential but humans are not and can do great things, but it does not WANT to do great things – it does not want anything” says Apple’s CEO Tim Cook (a quote I have often used in my talks). Technology is a tool not a purpose – see my ‘carpenter and the hammer example’ (video). “Both […]
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