Don’t overlook the wisdom all around us

The Status Quo of Crisis Preparedness Puts You at a Disadvantage—and It’s Time For That To Change. Over the last couple of years, I’ve found myself increasingly frustrated with my industry, the crisis management profession. To put my frustration simply, the status quo of crisis preparedness and crisis management no longer suffices and, as a […]

Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]

“No doubt about it, the best speakers are good storytellers. The best writers are good storytellers, the best leaders are good storytellers, and the best teachers and trainers and coaches are good storytellers for Storytelling In Business. It might even be argued that the best parents are good storytellers.” Evidently, storytelling is not confined to […]

Me to My Husband, Bill:     Bill – look! My phone is blowing UP with all these stories about people getting this flesh-eating bacteria from getting into the ocean! Bill:    You’re kidding. (Not even breaking stride in his email checking) Me:     It’s true! It’s right here. A man who’s about to lose his arm. A 12-year old who is about […]

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

What’s Your New Year’s Addiction? Here are 6 Simple Steps To Avoid Changing Who You Are and Instead, Changing Your Addictions. It happened for years. Too often I would come home from work, open the refrigerator, then the freezer. I’d sigh and think, “F*ck, I have no idea what to make for dinner.” Sometimes I’d […]

Technology in the Drivers Seat is in most of the tasks we perform in our day-to-day life, having an assistant to help us can make things much easier. For that reason, one of the latest trends in technology has been the creation of virtual assistants. Usually, these help systems are connected to our phones, and […]

Not all exercises are created equal. My grandfather, or gramps as we affectionately called him was a disciplined exercise man. It wasn’t so much the amount of exercise he did but rather the 100% commitment with which he did it. He never missed a day unless he was ill and flat on his back. Every […]