The # 1 Reason They Choose One Pitch Over Another

WIFU: What’s in it for you, to read this? If you are ‘time-poor’,  and therefore don’t have time to read this article right now, then simply use the acronym: BOOST©  to ask yourself five questions:  B = Bed- Do you wake up refreshed?    O = Oxygen- Do you get enough oxygen to your brain throughout […]

Successful women in leadership roles manage their Personal Branding Benefits on a daily basis; and they started focusing on creating theirs early-on in their careers. Why do they focus on Personal Branding? And why has it become such a hot topic in the workforce today? Smart women in business understand the basic concept that every […]

From childhood through college I found Good Storytellers, I studied music as a classically trained pianist. I took lessons from masterful teachers, practiced every week, played in recitals, and did everything a good piano student does.   You could put almost any sheet music in front of me, and I could play it. There was […]

When the brand fits, Define: giraffe. A tall, graceful mammal, Giraffa camelopardalis, generally inhabiting the society events, radio airwaves and cycling races of southern Africa. Nudge, nudge, wink wink – YES! Today, you’ll find it at the core of my personal brand identity, following an apt giraffe nickname from journalist and designer Craig Jacobs back in […]

Executives are often presented with important staffing decisions to support the ebb and flow of their business plan and to use Event Management Company vs. Internal Team. Live events, whether it be a sales meeting or incentive trip, a user conference, or product roadshow, are often the topic of debate when it comes to staffing. […]

Master Your Mind will expand your sphere of influence and drastically increase your confidence. The executive coaching services and leadership training offered here empower leaders to engage their teams by empowering themselves first. James R. Elliot is a board-designated and certified leadership coach offering training and coaching services to leaders who: Need to discuss personal […]

Why is a 216-year-old voluntary member-based organisation like the Cape Chamber of Commerce thriving under lockdown? It shouldn’t – when times get tough, members will look at their expenses and cut those that are ‘voluntary’. People tend to pay their utilities, because if you don’t pay, you don’t get to play. And heaven forbid we […]

Think about a baby’s laughter. It is one of the most contagious sounds when heard; you are bound to start smiling and eventually, break out in laughter, too. So, How to influence the workplace by bringing the right energy? Imagine if you could be like the baby’s laughter in your place of work. The one […]