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I realised everything you do is marketing after I recently stayed at a five-star hotel and found a major marketing problem lurking in the wardrobe in my room. Upon check-in I was welcomed enthusiastically, and my membership status recognised with a room upgrade. I was even presented with a welcome gift to thank me […]
Is it that, “They dont want to work!” – or – they dont want to work for YOU? Here’s a problematic question for entrepreneurs and managers: is it that people dont want to work nowadays? Or is it that they dont want to work for YOU? Twenty years ago, I wrote that you must provide […]
LONG LIVE THE COMFORT ZONE. It’s been getting a bad rap for years! Popular activities for team-building include exercises to help teams think outside the box, workshops that force us outside our comfort zones, seminars are designed to inspire attendees to embrace discomfort in the name of personal growth … the list goes on. As […]
I had been begging my dad for ages, and my wall was full of Bruce Lee posters. I wanted to know how to fight! The difference between life and death in a sticky situation could come down to KNOWING what you know. Then one afternoon, he drove up the driveway and said: “Get in, we’re […]
The risks of Algorithmic Inequality Trap and discrimination and bias have received much attention and scrutiny, and rightly so. Yet there is another more insidious side-effect of our increasingly AI-powered society — the systematic inequality created by the changing nature of work itself. We fear a future where robots take our jobs, but what happens […]
New research dispels the executive presence myth that Executives Have Less Presence Than You Think; 3 things you should do instead of focusing on executives presence to advance your career. Authenticity has exploded into the workplace in an unexpected but powerful way that practically everyone with a cubicle hopes is here to stay. […]
The role of Leadership in a crisis, Leading through and out of a crisis is not easy. The uncertainty a crisis brings can leave people feeling disorientated, overwhelmed and unable to act. Intentional leadership is key in these times and those leaders who are able to slow down, step back and challenge their perspectives and exercise […]
I’m not going to pretend that this is easy stuff for Second Best, especially given all the uncertainty in the world. Over the course of the last three weeks, as corporate America has made the transition from meetings in conference rooms and common spaces to Zoom calls and other online sessions, I’m struck by the […]
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