Candace Nelson

  • Travels From: Los Angeles, CA
  • Fees: On Request

Tagline: Celebrity Baker

Talent Highlights

  • Founder, Sprinkles, Pizzana, CN2 Ventures; Guest Shark, Shark Tank Season 15
  • NYT and WSJ bestselling author, The Sprinkles Baking Book & Sweet Success
  • TV Personality and Producer: Sugar Rush, Cupcake Wars, Best in Dough
  • Investor, Advisor, Mentor & Mom

Keynote Topics

Sweet Success-Turning Your Passion Into Profits

How do you take the leap and build a globally recognized brand? Candace Nelson’s success story is an inspiration to the next generation of leaders, intrapreneurs and entrepreneurs alike.

In this presentation, audiences will hear firsthand how Candace revolutionized the baking industry by creating Sprinkles Cupcakes, the world’s first cupcake bakery and Cupcake ATMs. She shares her entrepreneurial journey and key leadership lessons from her bestselling book, Sweet Success: A Simple Recipe to Turn Your Passion into Profits.

Candace offers inspiration and practical strategies for individuals and organizations looking to spark creativity, build resilience, cultivate innovation and build a brand that customers adore.

She also discusses the importance of embracing challenges, pushing past fear, the power of the pivot and thinking big to achieve one’s ultimate goals.

Candace Nelson’s message: trailblazers don’t just see a need — they innovate to find solutions and turn their vision into action.

Candace Nelson is a name synonymous with innovation, passion, and sweet indulgence in the culinary world.

Candace Nelson is a name synonymous with innovation, passion, and sweet indulgence in the culinary world. With an unparalleled knack for reimagining classic desserts and a keen business acumen, she has risen to prominence as one of the most influential pastry chefs and entrepreneurs of our time.

Candace Nelson is a wildly successful entrepreneur known for co-founding Sprinkles, the world’s first cupcake bakery and ATM, and most recently, Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias.

She continues to expand her portfolio of investments with CN2 Ventures, a family office and venture studio which invests in early stage consumer companies. Candace is also a regular contributor to the Wall Street Journal, author of the New York Times Best Seller “The Sprinkles Baking Book,” co-creator and executive producer of Hulu’s upcoming “Best in Dough”, executive producer and judge on Netflix’s “Sugar Rush” and judge on 100 + episodes of Food Network’s hit show “Cupcake Wars”.

In 2005, Candace Nelson took a significant leap by co-founding her first bakery, Sprinkles Cupcakes, with her husband Charles Nelson. At the time, cupcakes were often seen as simple, nostalgic treats, but Candace had a vision to elevate this classic dessert to new heights. Sprinkles Cupcakes introduced the concept of gourmet cupcakes, featuring unique flavors, high-quality ingredients, and a touch of elegance. The bakery quickly gained a cult following, and it wasn’t long before it became a destination for sweet enthusiasts in Beverly Hills and beyond.

One of the factors that set Sprinkles Cupcakes apart was its innovative Cupcake ATM. This automated machine allowed customers to purchase cupcakes 24/7, adding a modern twist to the traditional bakery experience. The Cupcake ATM became an instant hit and garnered widespread media attention, solidifying Candace Nelson’s reputation as an entrepreneurial trailblazer.

Candace Nelson | Celebrity Baker

As the founder and executive pastry chef of Sprinkles Cupcakes, Candace Nelson played a pivotal role in expanding her business empire. The success of the first store in Beverly Hills led to the opening of numerous Sprinkles locations across the United States, from New York to Chicago and beyond. The brand’s expansion was not limited to cupcakes; it also included ice cream, cookies, and even a line of cupcake mixes sold in stores, enabling people to enjoy Sprinkles’ delectable treats in the comfort of their homes.

Candace Nelson’s dedication to excellence and unwavering commitment to quality earned her numerous accolades, including the title of “Cupcake Queen.” Her creations were featured in prominent publications, and she made several appearances on popular television shows, showcasing her baking expertise and sharing her passion for all things sweet.

Beyond her baking endeavors, Candace Nelson is a philanthropist with a heart of gold. She actively supports charitable causes and has used her success to give back to the community. She has been involved in various charitable initiatives and events, using her culinary talents to make a positive impact on the lives of others.

In a world that constantly craves innovation and inspiration, Candace Nelson stands out as a true pioneer in the culinary industry. Her journey from a passionate home baker to a celebrated entrepreneur and pastry chef is a testament to the power of following one’s dreams and turning a passion into a thriving business.

Candace’s ability to transform a simple cupcake into a symbol of gourmet indulgence has left an indelible mark on the world of sweets and continues to inspire aspiring bakers and businesspeople alike. Her story is a sweet reminder that with talent, determination, and a sprinkle of creativity, one can achieve sweet success.

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