WHAT MAKES A WINNING TEAM

Vancouver, Canada  | Disembarking   On a beautiful sunny morning, the Captain brought Seabourn Odyssey alongside Canada Place in Vancouver at 7am. Long before the ship is cleared and guests are allowed to disembark, the activity begins.   A massive fuel barge is brought alongside to refuel (bunker) the ship, and the quayside is lined with […]

If you’ve ever sat through a presentation that left you wondering if you showed up at the wrong venue, most likely the organiser and planner didn’t put much thought into HIRING KEYNOTE SPEAKER. When investing in a keynote speaker you want to get the most bang for your buck, especially considering some of the exorbitant […]

Rules of Personal Branding if you have a profile on social networks like LinkedIn? Well, maybe you’re not aware, but without realizing it, you’re already working on your personal brand! But, what is this about the personal brand? The personal brand or Personal Branding consists of treating a physical person as a commercial brand in […]

In other words, workers burned out by the “hustle culture” so recently prevalent have decided to either quit their jobs — or perhaps even more damaging to businesses — disengage themselves from where they are working.   In a brilliant article in a recent edition of the Wall St. Journal, Lindsay Ellis and Angela Yang reveal that what we’ve […]

Almost every industry today is undergoing a radical reimagining and a Transformation story about leadership. Yet simple catchphrases’ like ‘strategic pivot’ and ‘disruptive innovation’ do little leadership to encapsulate the complex challenges that organizations face in the accelerated world unleashed by the pandemic. The problem is particularly acute for technology companies. When decision-makers are inundated […]

WIFU: What’s in it for you, to read this? If you are ‘time-poor’,  and therefore don’t have time to read this article right now, then simply use the acronym: BOOST©  to ask yourself five questions:  B = Bed- Do you wake up refreshed?    O = Oxygen- Do you get enough oxygen to your brain throughout […]

The word strategy has become a word that often evokes fear, confusion, and in most cases stress as to how to Identifying and executing a winning strategy. The reason for it, is a strategy has often not been thought through, and the outcome has not been outlined. What I mean by that is, we often […]

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]