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How to prepare for the future of events

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Success always starts with failure or rather, often starts with failure. Sometimes when you do something, it becomes a success but happens very rarely. When you want to do something or start something new, try it out in a small scale so that the failure is survivable. You should make sure that adequate data are […]

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Dr. Darren Coleman

Defining great brand values: Five practical pointers A surprising number of brands have values that are about as useful as a chocolate fireguard. Seriously. They do. Unfortunately, this only becomes apparent when brands try to bring their values to life via the experiences they want to build. Things grind to a halt because their brand […]

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With all the recent fervor over the confrontation between Will Smith and Chris Rock at the Oscars® over a comment made about Jada Pinkett Smith, there’s one character I have yet to see explored in the aftermath to change your perspective: G.I. Jane.   Several years ago, when I was building my business as a […]

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Juli Shulem

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In April, 2020 I wrote an article describing four possible scenarios for how the The Coronavirus Scenarios could play out: “Much Ado About Nothing”, “The Camel’s Straw”, “Spain Again” and “Walking the Tightrope”. At the time the cumulative number of global cases was 2 400 000 and deaths 165 000. Seven months later, the figures are 60 000 000 and […]

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