How to prepare for the future of events

Do your Data-Driven Marketing efforts feel like a shot in the dark? It doesn’t have to be that way.    With the power of today’s abundance of data, brands can use a measured and data-driven approach to build an agile and compelling customer experience.   According to Tiffany Perkins-Munn, Head of Data and Analytics at J.P. Morgan Chase, […]

‘Quick! The business is dying! Find me the humblest possible consultant to solve the problem!’ as Experts don’t disqualify themselves. Author Allen Weiss makes this tongue-in-cheek point in his book, ‘Million Dollar Maverick.’ And it’s a good one. As we strive to position ourselves as top-level experts in our industry, a demure and deferring persona […]

When the Chief Marketing Officer mentions brand values in the boardroom they can be treated with disdain and Why your brand needs values. Eyes roll. Disparaging glances are passed. Brand marketing mumbo jumbo. Nothing could be further from the truth. Brand values are important. They are powerful brand assets. This post explains why.  Values influence […]

How to handle COVID-19 working from home and These Three Mindsets Will Help You Thrive During Change With all of the uncertainty everyone is facing, there are three guarantees that you should expect : 1. Everything will take longer. Conferencing everyone in, trying to call into a customer service center, or waiting in line at […]

How Joey Evans Went From Paraplegic To Dakar and In October 2007, a devastating off-road bike accident left Joey Evans paralysed from the chest down. Ten years later, he achieved his dream of finishing the 2017 Dakar Rally on a motorbike. This is the story of the power of grit, determination, and following crazy, audacious […]

Some say great leaders are born. We say great leaders are made, HOW TO BE A GREAT LEADER. There are many different types of leaders and leadership styles. While it’s important to find your own style, there are many qualities of leaders throughout history that have stood the test of time. While we will view […]

Most people experience discomfort and they run. Hunting Discomfort may be the experience of pain (and that’s… unpleasant), but on the other side of that pain are breakthrough results. If you’re committed to breakthrough results, hunting discomfort will get you there, even to give a TED Talk. Everyone knows that giving a TED Talk is […]

As I pulled into the gas station in a remote part of southeastern Utah, I was thankful to finally find cell reception to prepare for Watching Yourself. Tethering my phone’s hotspot to my laptop, I hurriedly logged onto the webinar where I was my pre-recorded presentation for a client in Texas, engaging in realtime on […]